Do you know how CEOs of Internet companies understand the user experience?

Source: Internet
Author: User
Keywords User experience CEO Zhou internet innovation

The internet has always been very lively. Liu and Jindong before the Beijing-Soviet War, after the 3 B search war, and the media spotlight on the Zhou and Li.

Both of them are unique, one is full of "survival wisdom" and "internet thinking" CEO, and the other is said to be dragged out of the garden by his wife CEO.

From the beginning of the 3721 to the later 360 security guards, from 360 Security browser to 360 search, Zhou Hongwei all the way, suffered by the sound of constantly, but the results are good-looking. In fact, for weeks said, in the mess of the Chinese internet now, "the father of Rogue software" may have some grievances, but as long as users can not uninstall has locked the registry 3721 on the line, and the 3Q War court compensation is not terrible, fleeting compensation news bad effect is indeed limited. And in the domestic search monopoly position of Baidu, because in the bidding ranking business model and previously in the Google competition in the way to take the controversial, so long is also difficult to off the stigma, and is not groundless. However, relative to the persistent saliva and packaging, "rogue" and "more rogue" in fact, not much different, and the original 3721 agents of the company's general manager Fu Dequan in the evaluation of China's internet tactics once said:

Sometimes there is no need to prove innocence, only to prove that the innocent people are more shameless to be able to successfully escape.

Every year there will be a new wave of computer users, they do not know the history of the Internet is not interested in, many people around the same, and very lazy. These CEOs are able to gain insight into human nature and create good product experiences:

For example, the habit of using 360 Web site navigation, and even remember a few domain names, the habit of using 360 security guards, rarely installed a few anti-virus software to try which better use, habits in the browser search box keyword input, rather than input search engine URL ... This is the inevitable evolution of industry, and the number of users is huge.

When an industry matures, often consumers reverse the upstream, and the largest number of small white users easy to win.

Can grab or control the largest user base, laying the current domestic Internet the most important survival rules, aside from the moral level of criticism, the use of this rule of the CEO is undoubtedly a formidable opponent of the CEO, can be more suitable in the blood to fight the end of the Chinese Internet survival. If the winners in China's Internet use only seven of humanity's greed (free) and laziness may be excessive, but in the eyes of these Shine CEOs, users are really a powerful slogan.

It is said that in dye, the Chinese Internet, most successful people are familiar with this way, and this is effective. Under each other's rules, CEOs also have frustration: the law of survival is not beautiful, but very realistic. A donkey is a horse, the Medal of Honor is unreliable, you have to run and slip.

When Zhou announced that 360 had been killed in the search field, many people initially disagreed. But as of August 26, the online only 10 days, 360 occupy the domestic 10.22% market share, this speed is almost a siege of the Teshen signal. Although in the contest with Google China, Baidu by virtue of good localization and publicity in the search market winning, and by virtue of the auction ranking model to reap huge profits, all kinds of disputes will only be the financial results of a miracle preheating. But in the Battle of the Forest law, the balance of victory cannot be locked by the former monopoly.

In this battle, occupy the entrance advantage of the 360 by virtue of Zhou Channel strategy to win, Soso sad and sogou difficult does not represent the invincible Baidu. The CEO's far-reaching layout or the perfect footnote of China's commercial war classics.

We like to watch the lively, these CEOs bring us the talk and the soul-stirring story, let the Chinese internet gossip piles. They will win market share and valuation victories in battle, leaving a feather in the ground, but will real business innovation be created in the CEO who is keen on the Chinese Internet Dêgê massacre? Who knows. People have few surprises and are more surprised at competing interests and various "user experience is not good" means of competition.

What is a great CEO's "user experience" if you think of the CEO as a product of great times?

The business history books that people recite may record such CEO, this is people's ideal nerdy they can surpass reality, create future, have rich individuality detail:

Facebook needs Zuckerberg, a spiritual leader and a pioneer of innovation wearing a hoodie, rather than a CEO wearing a shirt to reassure investors.

Whether or not they will abide by "We don ' t build services to"; We have the ambition of "decoupled services", the first time people will be politically correct to expect, is their real creation, innovation.

Although the ideal of innovation is often not a substitute for the reality of capital, as we know, even if the National Medal of Technology was awarded by President Ronald Reagan in 1985, even the founders of the company would be expelled at some point by the company. However, the interests of capital markets ultimately require innovation and leadership endorsement.

The last thing that can truly become legendary, the achievement of 600 billion dollar market capitalisation, is the different and one more Thing, and the real surprise is the Kindle, Wannengjong, like, Falcon 9.

This is the "user experience" created by the great CEO.

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