Do you know if you will become a Chinese LinkedIn?

Recently, when chatting with a friend of the investment circle to chat to the business social network, his view is that the horizon, if the neighbor and other sites of the low-end users too much, and he is at the same level too few people, so can not achieve "increase valuable business contacts" purpose. He thinks the core of business social networking is the constant accumulation of strangers ' veins. The idea is to analyze several layers of meaning:

1, business social network should be positioned to high-end people, students and fresh graduates should not become the mainstream of business social groups;

2, assuming the sky and other sites have tens of millions of user-level, so even if only 10% of the high-end users, then there are 1 million, and not necessarily cause users want to make too few people, this is the algorithm and product issues, should be the same level, similar industries, similar backgrounds, the industry chain upstream and downstream of the relationship between people recommend each other, Reduce the difficulty of users making connections;

3, it is obvious that a large number of low-end users to understand the demands of senior managers is very strong, but this demand if not good product guidance and control, will lead to high-end business people feel a bit harassed, no longer willing to land such a site;

4. The friend thinks "adding valuable business connections" is the core of a business social network, and "job search" is not.

5. The friend thinks the social networking is the main purpose of the business social network, and acquaintances have many competing products.

The above point reminds me of earlier conversations with a former LinkedIn executive who also believes the Chinese are too utilitarian in LinkedIn, all running for jobs, and that you have more recruiters than co-workers. Few Chinese will ever think of doing Business contacts and networking on LinkedIn.

To get the real "business social" concept to the hearts of the people, it is clear that several of the sites we are seeing are not successful, there are product problems, there are market problems, and there may even be internal KPI performance (such as allowing low quality users to introduce most likely to accomplish KPIs). However, I would like to do some analysis from the original driving force as well as the two-win perspective:

First, the user's motivation is all the source. Assuming that "adding valuable business connections" is the first appeal of a business social network, it may be that the half crowd is already uninterested in the site. It may be that these people are not making progress, or that they don't think those they want to meet are willing to respond. Others disappear after a period of inactivity. See, the difference between weak demand and strong demand is so obvious. Job-hopping is a strong demand (although low-frequency), I would like to job-hopping to drive me to use recruitment tools or websites, to keep in touch with headhunters. Increased networking is a relatively weak demand, and is not mature market education. Maybe after 3 years of networking, I've been able to get into a great company, but not many people have been able to expand their contacts through the business social network for 3 years. For example, when we are in college, we always want to try to read books, because it is always good for our development, but in the end it is not many people who turn their desires into reality, if there is no exam there is less. We are not unaware of the benefits of learning, but rather lazy to do it.

Second, the relationship between people is very fragile. Business social networks don't exist to make friends, but to benefit. When a connect request is made to B, B is likely not to be passed if it believes that a does not bring any value to it. Only A and B benefit, and the connections can be established. After the establishment? If there is no interaction within six months, such contacts will be vulnerable to rupture at any time. If it is a one-way pay, then only the better-without of the people can hold on for a long time. Based on the weak relationship between strangers, but applied to a strong relationship between the template, hoping to have a win, this is a beautiful fantasy. Not based on the social network of acquaintances to do business with strangers, without the recommendation of acquaintances, loss of half credibility.

So if you don't build a core drive outside of a strange business network, maybe business social networking will become a complete pseudo proposition in China.

In the end, my friend and I reached a consensus after a heated discussion that the business social network must be slow, and to weaken the job search, to control the flood of headhunters, to recruit the higher-order business people, to improve the threshold to avoid the impact of low-end users, and to expand the social circle based on acquaintances. Are there any websites in China that meet the above requirements? There seems to be one, that is to know. With more than 1 million highly qualified and high-end users, as well as the quality of questions and answers to the professional level of candidates, it seems to have the prerequisite of transforming business social networking. Its professional discussion atmosphere, scoring mechanism to expel the majority of low-end users. Moreover, know that the content is more filled with the site of the shortcomings of LinkedIn, you can through high-quality content interaction to increase user stickiness, reduce the job-hopping, add network and other low-frequency demand stickiness is not strong problem.

"It was a coincidence today, and it suddenly occurred to me that it might be possible to think about LinkedIn." "This July 25, Google China's former senior executives, the founder of the Orchid Pavilion in the microblog wrote on Weibo, then the microblog was forwarded 1877 times."

The question now is: is the question-and-answer site more promising, or is the business social network more promising? Do you know that the team would like to try the business social network in this direction?