Does big data really create such high value?

Talk about my opinion on this issue.

1 does big data really create such high value?

First of all, the concept of "big data" is simply understood as a large number of data, and in fact large data includes its storage, management and algorithm concepts. Large amounts of data do not create much value, but the ability to process and analyze large data in recent years has given rise to unprecedented value. The value of large data creation is hard to measure as the number of products that a factory produces in a year, or the percentage of points that increase in corporate profits, which can be measured by a clear number of accomplishments, using large data as a means of creating value, and when value or achievement arises, people tend to forget the contribution of large Instead, it is attributed to the renewal of mechanical equipment or the upgrading of enterprise management, or even simply to the good of the market. To a shoe factory for example, the top of the shoe factory to see a data analysis of Taobao, show Taobao more like this year to buy high-help board shoes, so decided to the shoe factory next month's production plan to produce high shoe, the results of the next quarter profit growth, this is attributed to the wise, or large data help?

2 is there such a wide range of value creation?

Only unexpectedly, no big data of the tentacles to explore. Our mobile phone, computer push information is based on your personal habits of data analysis results, many companies, industry, medical, public institutions are also using large data means. Especially medical treatment, with wearable equipment technology comprehensive maturity and popularization, large data will have a subversive effect on the medical and endowment industry.

3 hidden value?

This hidden value is bound to be seen in the form of a manifestation, but now the importance of this means is not enough. To give a small example of daily life, we buy things on Taobao, will certainly give priority to the choice of high sales, generally evaluation of good products, why? Because the sales of goods, customer evaluation is a kind of data, our brain analysis of this data and decision making, buying behavior, buy back to prove that the product is really good, you say this is due to your personal decision or the hidden value of data?

If you want to learn more about the content of large data, recommend a pretty good book: The Big Data age of Schoenberg.