Does the financial turmoil affect export setbacks or new opportunities?

Win the net this period invited expert: He Zhizhong, 2005 began to contact seo,2006 year August joined Point Stone Forum, and become Point Stone Forum Edition and point Stone writer. December 2006 to participate in the first Domestic SEO contest-the Tiger Valley, to get the second place. August 2007, the creation of a search team for enterprises and portals to provide search engine optimization, search engine full case marketing and crisis PR services.

Win Network: In your opinion, the impact of the financial turmoil for SMEs is a setback or a new opportunity?

He Zhizhong: The impact of financial turmoil for small and medium-sized Enterprises is an opportunity, the current foreign trade enterprises to use Business-to-business Web site dependence is relatively strong. With the rapid development of the network, foreign trade enterprises to use another channel-network marketing. Use Network Marketing to open up a new generation of marketing channels, network marketing is not just business-to-business, to have search marketing, search marketing costs less than the cost of business-to-business sites. With people's use of search engines, more and more rely on search engines, as long as foreign trade enterprises to use good search marketing, the impact of the financial turmoil can also be rapid development.

Win the net: facing the stern internal and external environment, the medium and small-sized enterprise should adopt which way to win the bigger market opportunity?

He Zhizhong: Under the influence of the financial turmoil, with the electronic commerce BtoB, the BTOC competition is more and more intense, the foreign trade small and medium-sized enterprises need to use the search engine marketing more, promotes own product, uses the search engine PPC advertisement and the Natural rank optimization, may reduce the enterprise promotion cost, Broke the previous E-commerce site model, to explore the search engine marketing market. Under the influence of the financial turmoil, enterprises can win more business opportunities in the Internet market.

Win the net: Small and medium-sized enterprises in particular how to carry out network marketing?

He Zhizhong: The current enterprise in the promotion of the Internet: Search engine marketing, E-commerce, Yellow Pages, banner ads. As people rely on search engine search, in the case of economic crisis, search engine marketing methods can help enterprises to save costs, but also improve the turnover of enterprises.
In addition, search marketing and brand strategy should focus on:
? Combination of search and marketing: Natural search, bidding rankings, catalogue list

? How the Searcher searches: Determine the target population, the target population's search behavior, the searcher's intent, entice the searcher to click, the searcher's follow-up action

? Identify your site's goals: Online sales, offline sales, market awareness, entertainment information

? Site Trust: Layout design, navigation bar clear clear, clear page theme, site structure consistency, increase the authority of the site

? Website Calculation conversion Rate:
Conversion is the term of sale, which is the conversion of the intended audience into customers. And the conversion rate on the Internet is the order and quantity divided by the number of visitors
Enterprise Website Conversion rate = Number of transactions reached/number of hits (ie total visits)

? Traffic statistics Analysis: The target of the searcher activity, the evaluation of their own status, the evaluation of the searcher activity, and the change of traffic volume

? Constant maintenance, tracking and monitoring

Win Net: Learning PPC advertising skills can help companies reduce PPC advertising costs, then search engine bidding when you have any suggestions for the enterprise?

He Zhizhong: Search engine bidding should pay attention to:
1, to identify their target customer groups
2, according to the target group of search engine habits, filter keywords.
3, the title and content of the advertisement, the title and content of the writing is very important, this is related to the position of advertising and the cost of clicks, the content of the writing proposal to write a number of calls to the language, and reflect your strengths in where to improve the site click-through.

Win the net: in the search engine marketing, in addition to let your customers through the search engine in your site, and how to improve the conversion rate of the site is also very important, please talk about how to improve the conversion rate of visitors to the site?

He Zhizhong: Enterprises want to improve the conversion rate of the site I briefly said a few:
1, the structure of the site, the structure of the site should be clear, clear structure can allow users to timely find the products they need
2. How do you make your customers trust your site? In the Internet era, customers rarely visit your company on the Internet, and almost all are traded through the Internet, so the trust of the website is very heavy.
3, so that customers at any one page at any time can find your contact and telephone.
4, provide online customer service, when customers to your site content and product questions is that they can directly find online customer service, can promptly answer their questions, in addition to online customer services can also directly invite customers online communication, online customer service, can greatly improve the conversion rate of the site.

Win network: How to do a good job online advertising?

He Zhizhong: Enterprises in doing online advertising, do not blindly to advertise, because online advertising is to burn money, see you burn the money right.
Enterprises to put online advertising should pay attention to the following points:
1, the main products for the enterprise;
2. The main target group of the enterprise's products;
3, the target group they like in what site to browse;
4, content writing is to attract the target group of enterprises click;
5, the use of statistical functions to further analyze the target group habits.