Does "Ye" make mobile phone reliable?

Today, I see a news that Fan Bingbing also plans to make smartphones, and named Funphone. The nose has eyes, it seems not groundless. In recent years, the number of stars to do mobile phones, Han Geng, Cui Jian, Wang Zijian, Lin, Jay Chou, Feng, sister Furong, Luo and so are all together to join the fun. As if the mobile phone is really like clothing brand, can easily transplant, depending on the star's own charm and fan culture, it can really achieve success.

Some people will feel that the reliable, after all, whether Apple or millet, in fact, have tasted the sweetness of the fan economy. And fans for the star is not a thing, since the fan culture can bring huge profit returns, then the star into the mobile phone market seems to have nothing to do.

It's just that we see the stars in the early stage, who saw their phones pop? including hammers, with feelings to attract the world, the result is ultimately to abandon feelings, into the price-oriented market economy, Luo Renege example is still vivid, and there is no fear of death poured in.

Of course, "Ye" and very people, in addition to acting, in the business is also quite their own experience, presumably to enter the mobile phone market is also considered?

Anecdotal news that "fan Bingbing into the IT industry is ' early premeditated ', from the beginning of the endorsement of all types of online games in the hands of the time to meet a lot of industry bosses." And the old club Huayi Brothers to IT industry bullish is to make the two hit. "It is reported that Funphone adopted the mainstream of the straight-plate design, mobile phone support dual-card double, volume button and switch buttons and slots are on the same side, should be relatively thin large screen products, and the screen up and down the edge of the use of arc-shaped design." should be designed for female users.

Although in recent years noisy to enter the mobile phone industry celebrities a lot, but the real root is actually the Luo one. Most of the other is to take the mode of cooperation with the handset manufacturers, the most is the introduction of a limited edition, the star version of it. But with a gimmick to hype each other. "Ye"? Will break through the box? The author looks very difficult.

The reason is as follows: One is the mobile phone is a technology product, although in recent years because of MediaTek and other manufacturers of support, mobile phone manufacturing has become a lot simpler, but the real content of the product is still very scientific and technological content. This is not the star is good at, also not casually find a company to work for a while, the OEM can be launched. There is really no precedent in this regard.

The second is that the star does have considerable influence in the fans. But the emergence of the fan economy will not radiate to the star is not good at electronic products? The most is what the stars wear, what cosmetics to use, what handbags and other external things may attract fans to pursue and imitate, the star to build their own electronic products is clearly difficult to identify.

The third is cross boundary also need to see how cross. Although some artists into the field of VC, into the clothing field, but the former is investment, the latter or the star itself has a similar industry, operating a relatively easy, but also can be a brand transplant. But in terms of technology products, the star's own value is not amorites, it is difficult to resonance with the frequency.

Its four is perhaps with a manufacturer to launch a limited edition, the flagship version of such products, playing the banner of the star, endorsement, or customization, this may be in a certain range of fans sought after. If the real as an industry or product to operate, the basic No. Including hammers, the market has been speculating on the hammer T1, will it become one-time, there is T2?

In this case, the star to do mobile phones but to the original numerous market behind the increase of a little embellishment, counting on stars to be able to launch a market popular mobile phones, the basic is blind lighting candle. It's hard to succeed even if you have money to burn.