Domestic game box applause difficult to draw: Content Storage Short Board prospects are not optimistic

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In the case of the regulator's 181th punch and video-type smart box aihongbianye, manufacturers are trying to find a new way out of the game box to grab the home living room market. Following ZTE's nine-city Funbox, Tcl's T2, recently, including Millet, Huawei, Archie Art and so on have spread the wind, will launch the game box in the autumn. However, subject to content and technical short board, as well as the upcoming China's Microsoft, Sony and other giants impact, domestic game box into the living room market applauded.

Market turmoil

Recently, according to people familiar with the situation, this fall, including Millet, Huawei, Archie Arts and other manufacturers of game box products will be listed. Prior to this, ZTE and game manufacturers in the Nineth city in March this year launched the Funbox "lunch box", and the perfect World United Jinya Technology also released the TV Game Smart box, "perfect boxes", the veteran manufacturer Tcl also online their own T2 game box.

Usually said game box, refers to the built-in game of the Internet TV set-top box, through the Internet TV connection, to achieve game entertainment, some equipped with handles, and some support touch or body feeling operation.

Beijing newspaper reporter from the electric business channel learned that the current sale of the game box no more than hundreds of different sizes, brand miscellaneous, selling prices from 200 yuan to thousand yuan, these game boxes in the home entertainment applications in a variety of functions.

Some observers pointed out that the current domestic game box is in chaos, industry standards and norms of the absence, so that the game box in the stage of each other.

In the long run, the living room, as an important scene of people's life, is expected to become the next outbreak point of mobile Internet, and the game is an important application in the living room entertainment scene. However, in the game host industry, subject to technology and content of the double high threshold, domestic manufacturers are difficult to meddle, so they will look at the low threshold of manufacturing technology game box, created a game box of chaos.

Content Storage Short Board

Game box Manufacturing low threshold, seems to provide many domestic manufacturers to enter the living room market shortcut. However, the critical content of the short board is not filled, the user experience can not be guaranteed, it is also difficult to form user loyalty and cohesion.

Game Box Savage growth in the period of six months, the market has always lacked a masterpiece. To ZTE Nine City Funbox as an example, the built-in dozens of games, mostly from mobile games, such as "fishing Tatsu people", "Samurai 2", "alloy warheads" and so on.

It should be pointed out that mobile gaming applications are fragmented, mobile features, obviously with the family entertainment, not matching the special, this simple transplant may be difficult to the family game of potential users to form the attraction. In the Smart High-definition TV game, the need for a large screen, handle, body sense and other landmark elements to optimize the configuration, from the existing game box to see, manufacturers are clearly not.

In addition to the content of the short board, the game box in the hardware equipment is also lack of innovative points, it is difficult to give users a bright feeling. As many game boxes equipped with the handle, most of them are obviously transplanted Sony PlayStation, Microsoft Xbox functions, some products operate not smooth, to a large extent, affecting the user experience.

Experts pointed out that the future of the living room game lies in the building of the ecosystem, is a whole industry chain to create the problem, manufacturers should be through the alliance or Rally industry parties, to maximize the attraction of developers, for home application scenarios development and expansion of applications.

The outlook is not optimistic

There are aggression outside the internal. In recent years, the regulatory authorities have increased the Internet industry content, copyright, security and other control efforts, video boxes frequently recruit, so many manufacturers to switch to the game-type smart box into the living room market. However, the game box also must be "careful sailing ship", an inattentive son, I am afraid will fall Shingma.

In addition, the game box or by the Microsoft, Sony Game host impact, especially the diversion of professional gamers users. At the beginning of this year, the more than 10-year ban on the game machine lifted, so that Microsoft Xbox, Sony PS finally have the opportunity to enter the Chinese market. Microsoft, Sony, respectively, with the local manufacturers hundred-vision, the Oriental Pearl to reach cooperation, Xbox one, PS4, such as blockbuster game host domestic sales are not far off.

Recently, the video of the United Games, long tour network, giant network and other seven companies set up a family games industry Alliance, for Microsoft's Xbox One listing paving the way. In addition, Microsoft's Xbox One has won the support of China Telecom as the three major carriers, and China Telecom is the exclusive sales channel for the operator of the Xbox, and the Xbox One will be officially on sale this September. Another source said, because of the domestic market coveted, Sony PS4 is also speeding up the pace of listing, is expected to open for sale within the year.

The attacks of Microsoft, Sony and other game-hosting giants will undoubtedly share some of the home gaming market, especially for gamers with a higher demand for gaming experience, and Microsoft and Sony have a better brand of influence.

In this case, the game box can compete with the international giants may only have a low price, but only a low price card can make the game box how far away, still need time to verify.