Domestic mobile phone "cloud": Smart left cottage to the right

In the era of Amoi, waveguide, domestic mobile phone is "low price" synonymous, but the mobile phone industry has undergone great changes: Motorola, Nokia no longer the year, Apple rewritten the industry "play", the smartphone is an unstoppable trend of replacement. At the same time, the mobile phone market from the functional machine to the intelligent machine has become the driving force of the winter Cottage machine.

and "mobile phone is people's important mobile terminal" is becoming the industry consensus. As a result, mobile terminals become the great battleground of the Internet, when the "cloud computing" era, the mobile phone industry will be how to rewrite the rules of the game?

More and more industry giants began to deeply intervene in the production of cloud phone. In just half a month, including Alibaba, Huawei and other giants have moved, emerging manufacturers such as millet technology is also trying to open up a new market.

"Mobile phone is the entrance to the Internet, cloud mobile phones become the mobile internet age vendors standard configuration, this is a very obvious trend." "Alibaba PR director Yang Leilei The Daily economic news," including video, games, such as a large number of mobile Internet applications on the user's mobile phone, which makes cloud computing, cloud storage capabilities become an anomaly.

"Cloud Phone" the concept of a big hot behind the big guy's business logic: Smart phone is a mobile internet "gate", just as Apple is not only selling hardware, but also the entire industrial chain of the App Store, "cloud" just can carry all this. However, what is the future of the market, and what is the construction of the business model? These are still unknown. Cloud mobile phone in droves

According to the reporter understand, more and more enterprises will cloud mobile phone plan to push on the agenda. In just half a month, three of the big guys launched a "cloud" mobile phone to intervene in the smartphone market, trying to rely on "cloud computing" gimmick layout mobile internet terminals.

Alibaba's Ali Cloud company launched its independently developed Aliyun operating system, Aliyun OS, in Beijing on July 28, while releasing its first smartphone.

After Alibaba is Huawei. August 3, Huawei launched the cloud service platform and the first cloud phone. The phone will be marketed in the fourth quarter, and is scheduled to become the world's three mobile phone brands in 2015.

August 16, and a cloud mobile phone temperament Mobile Internet terminal was born, Millet Technology officially released mobile phones.

In addition, the first domestic launch of Cloud mobile phone Shenzhen manufacturers Cool faction also launched its cloud computing platform "Cool Cloud" 1.0 version, its 2.0 version will be launched at the end of the year.

In fact, there are more than these companies that have the impulse to have a cloud phone. including Motorola "Mo Calculate", Apple icloud are the epitome of the enterprise layout cloud handset.

Reporters found that, although the manufacturers are doing cloud phone, but the point of entry is not the same. Alibaba's idea, for example, is to cut through the operating system, a smartphone that uses the Cloud OS operating system developed by Alibaba. In addition to providing maps, mail, storage and other traditional cloud computing services, will also provide a large number of cloud-based technology based on Internet applications, a high degree of integration of Alibaba's Alipay, such as the client E-commerce services.

Lei's millet technology is through the operating system "MIUI" and chat software "Rice chat" and other internet services to make profits, Huawei will be mobile phones and mediapad as a "cloud strategy" bearer, and specifically to Hicloud to provide a range of collaborative services for mobile phones.

"Cloud computing can lead more users to the data network, and through the rich application of mobile Internet, for terminal manufacturers, operators to create more value." Zhang, chief analyst at the media consultancy, said. The profit model is still unknown

In fact, the past domestic mobile phone to give the external impression has been "low price", and this "cloud" of the attack, can change the inherent pattern?

Reporter in the interview learned that the current "cloud mobile phone" is still in the concept of the stage, and Alibaba, millet, such as the Internet enterprises, the immediate most important task is to "accumulate users" to build a new platform.

In Lei's view, the most critical factor in hosting the platform is "social". In an interview with reporters, Lei stressed the importance of its rice chat products, said this is the future of Millet mobile phone is the core of things, "rice chat is a breakthrough for them, such as changing the way we send text messages, phone calls, management contacts and business cards, with mobile phone integration, may produce some unique subversive things." ”

For Alibaba, the more value is a complete industrial chain construction. Yang Leilei points out, for Alibaba, has the formidable backstage computation ability as well as the huge Taobao user number, also lets the Alibaba in the mobile internet age to have more to exert the fist place.

"By analyzing the data of Taobao users, we can provide valuable guidance to developers." "In Yang Leilei view, a complete cloud mobile phone industry chain must have: consumer-cloud Platform provider-developers-mobile terminals, and for Alibaba, the future will not be from the cloud mobile phone terminal to profit, more is placed Ali OS system platform."

According to him, Ali OS future in addition to mobile phone field, will also expand to tablet computer field. Alibaba will also start recruiting developers to create apps for its platform in November.

"Huawei is the terminal, the apple of the way, Huawei's cloud phone is a concept to stimulate the end of sales." "A carrier who declined to be named said that Huawei provides 160GB cloud storage, if according to the current operators of the most preferential pricing calculation (China Mobile [78.60 0.77%]15gb/500 yuan/monthly), the 160GB files to the" cloud ", the flow fee of up to thousands of yuan, But the domestic WiFi hot spot is not many, far cannot satisfy the user's cloud demand.

This also with Millet, Alibaba formed a sharp contrast. In the mobile internet era, internet giants have developed their own-brand handsets and operating systems, with the main goal not to generate a lot of revenue through mobile phone sales, but to profit from app stores and other value-added services, according to a study by Credit Suisse.

In this respect, Lei said, hardware to maintain no loss of money, through Internet applications and services to profitability. In his view, a mobile phone must complete the "Software + hardware + Internet applications and services" development.

However, compared with the massive Internet application service, the Millet series application is not enough to support its profit-making purposes. To this, the millet technology related Personage said, although the application is very few now, but the millet will bring the cooperation through the terminal layout, "The millet is an internet company, as long as has the huge user base, has the sufficient fund, the support profit is in the corner." ”

and millet technology The same "dilemma" and Alibaba, although its Ali "cloud mobile phone" contains a larger commercial attempt to build a cloud platform, but Yang Leilei also Frank, at present its business model has no clear ideas.

(Responsible editor: Lu Guang)