Domestic rebate site or will face large cleaning

Recently, the domestic rebate of a lot of bad news sites, Henan, Zhejiang and Fujian and many other rebate sites appear so-called "crash" phenomenon, and even some of the local rebate site was looted. All this is related to the partial rebate website operator intentionally or unintentionally slippery to the illegal pyramid scheme is not unrelated, the rebate type website a big cleaning may not be possible to avoid.

First, rebate category network Ya smoke chaos is like

In the near stage, the domestic rebate site seems a bit "mutation", the situation seems to be "downhill", the relevant negative information constantly, which cannot help the domestic electric industry and the vast number of online shopping consumers worry.

Recently, Henan, Zhejiang and Fujian and other sites related to the rebate of the site of a succession of things. First April, Henan and other land to the Pacific Direct purchase Network investigation and punishment; at the end of May, Fujian Hundred Rebate Network crash, office site by members gathered looting, "run" the original website responsible also was captured; June, Zhejiang "Wenzhou Business Alliance" crash; in Friday, Fujian "million merchants shopping" announced the closure, the boss surrendered himself.

According to the author of the rebate sites and illegal marketing of the observation and comparison, found that some of the profit-making rebate of the Web site operators are slipping into the abyss of illegal MLM. The author believes that the MLM enterprises and related models have legal, such as Amway, but there are many illegal, because at least engaged in MLM business is to obtain the corresponding legal qualifications. Just, do similar to illegal MLM but cause undesirable, it is harmful to others, some of the problems of the rebate site is so.

Must be highly vigilant is that some of the rebate site to see the rich profits of illegal MLM, willing to take the risk, wantonly wealth. According to "New Express" reported that some sites do not sell goods, rely on the development of the line to make money, some alliance merchants to make fake single profit, as long as the payment of a certain proportion of the fees, do not buy goods like to participate in the rebate.

"The new Express" said that at present, the fake single, virtual transactions popular million shopping formed the industry's so-called "million model." According to China's anti-Marketing Volunteer Alliance survey, "million home Model" site has reached more than 1000, and can be formed in three or four months scale, within six months can be pooled hundreds of millions of yuan of funds, tens of thousands of members.

Second, the Beijing-east suspension of the return of cooperation or have his map

Recently, another link with the rebate of the site is a well-known electrical business site in Beijing East issued a notice. June 6 afternoon, Jingdong Mall official issued a notice, as the June Jingdong Mall in the history of the strongest store celebration month, in order to damage the value system of Jingdong, will be suspended in June all the nature of the rebate site CPS (to the actual sales situation into) cooperation.

At that time, many media to "Jingdong Mall announced the suspension and all rebate nature of the Web site cooperation" for the title of the news, caused a lot of people in the industry and consumers of the introduction: is the rebate of the site are all major problems?

In fact, things are not as serious as people think. If we take a closer look at the suspension of the Beijing-East, I find that Jingdong is actually trying to highlight its recent activities. This activity has also been in micro-Borrie launched a number of unified account for Avatar action, it is rumored that even some users to change the Avatar day to get 5-digit pay.

Do not rule out Jingdong want to take the announcement and all the nature of the site to suspend cooperation to "hype" his own shop celebrations, Beijing East said, "2012 the entire June, is the Jingdong Mall celebrates the month, is the most powerful store celebrates the month, benefits 1 billion yuan, the entire June East Beijing to benefit is the biggest, therefore, on this foundation again returns the profit, Damage to the value system of Jingdong. "

Of course, as for the Beijing music to let the store celebrate the month after the event, will also be with the return of the use of the site to observe.

Third, rebate site or will face large cleaning

No matter how Beijing East think, the domestic rebate site or should reflect on the status quo. Rebate mode is a good business model, it will be the marketing cost of the electric business site down, bringing more customers and sales, customers have benefited, rebate category of the site has also benefited, this is a three-win model. However, some deliberate rebate websites have deviated from the original intent of the model.

The new Express said that the so-called "million family model" is undoubtedly a speculative scam. China Anti-MLM Volunteer Alliance chairman Lingyun told reporters, a large number of fake single participation rebate, sooner or later will allow rebate site to produce huge capital hole, resulting in the site closed. "The end-site operators either roll over or go bankrupt, and later investors become losers, and only early investors can really make money." ”

Just as the MLM is not all problematic, so is the rebate site. What's more, the rebate category of the original site to expand the shopping guide is to achieve the third win, and some of the rebate site unscrupulous operators want to deceive the electricity business site, while cheating customers, then when they are so rampant, is the day of their Destruction.

The author believes that the next rebate class site will be a large cleaning. Speaking here, there are three words in my ear echoed: "Come out and mix always want to return!" "," Cheat won the junior, cheat but 15! "The people's eyes are discerning!" ”。

Of course, I do not agree with some people will be a sentence "ran the monk can not run the temple" extended to "you cheat us money, we will go to your company Rob things," although I understand the mood. Just a slap does not sound, rebate type of website similar to the behavior of illegal pyramid scheme implementation, there are quite a few take advantage of psychological people willing to associate with it, that at least proves that "Heaven Can not drop pie!" ”。

Finally, I think "a mouse bad pot soup" is a frequent occurrence, rebate site should seriously reflect on those unscrupulous operators to carry out a large clean-up is necessary. A pattern formation is not easy, it is easy to get bad, it is not easy to restore customer confidence. However, there is no way, all cheat eventually inevitable, hope that the rebate site can gradually recover after cleaning the vitality.

In addition, I have to mention a wake up, rebate site in the consideration of restoring the confidence of netizens, but also have a sense of hardship. It seems that a lot of big electric dealers have started their own layout of this kind of shopping, so even without the recent many negative, rebate site will also face a large number of competitors.