Double 12 electric business big hits the emotion brand Gome to lead the marketing promotion

This year, the double 12 electric dealers in the marketing aspects of the play and different in previous years, http://www.aliyun.com/zixun/aggregation/12154.html "> Emotional marketing is becoming a trend." In the double 11 created the sales growth record of Gome online again, to "12.12 will love a purchase" for the theme, big hit emotional marketing combination boxing, focus on user experience and service promotion, lead the way to promote the promotion of electric business marketing.

This year, the double 11 makes the cat, Beijing-east, Gome online "new Three Kingdoms", looking at the two 123 of the situation, Ali treasure in the double 12 period to self-cultivation and defense-oriented, Jing-dong investment is far inferior to double 11, the view of Gome online to borrow double 12 initiative, again gongchenglvede. Gome Online related responsible person said: "Every double 11 this kind of big promotion activity, each household appliance merchant all is the flagship low price promotion card, however according to our observation, now the consumer net buys more the rationale, the attention point no longer focuses on the low price, but values the product price, the shopping experience and the merchant service Based on this insight, Gome online to "12.12 love to buy" as a double 12 marketing line, the main emotional marketing card, and strive to narrow the distance with the user, will be the best care and service feedback to the vast number of consumers.

It is understood that the two 12 Gome online is the first in three electric dealers, December 3 is the opening war, tightly around the theme of "Love" to meet the needs of different groups of people, the launch of the "love of the first sound cannon", "Men Love variant", "Spicy mom love Beautiful", "Cargo Love", "decisive battle double 12" and other special events for different groups.

At the same time, Gome online to "win 1212 Red envelopes" unique play to trigger the mobile end of emotional interaction, users through the circle of friends to raise the "love" way to obtain more amount of red envelopes, red envelopes the amount of up to 1212 yuan, fully mobilize the enthusiasm of micro-letter users. On the other hand, Gome online and the upcoming film "Micro-Love" to reach strategic cooperation, playing Cross-border marketing, Angelababy, Chenhe and other popular first-line star for Gome online this dual 12 to help, deduce "12.12 will love a purchase" theme.

Gome online related officials said, shopping flow of the user experience upgrade is always the focus of the United States, we will online shopping user experience is divided into 63 detailed indicators, has reached the industry-class level, the double 11 period between the introduction of fast purchase, installment payments, etc. also received great acclaim. Logistics, Gome online in 177 cities to do three days a day, time delivery, as well as according to the user needs of the independent choice of delivery times. After-sales, 30-day price protection, 30 days no reason to return, 180-day replacement is the industry's highest standards, home appliances recovery, home repair, security, such as one-stop service to allow users to sit back and relax. These are the strong support that we embody caring users and practice the supremacy of user experience.

Industry personage says, electric business marketing innovation becomes this year double 12 opening a big bright spot, the double 12 effect will also drive the electric business marketing strategy from focus low price to the main emotion and service. Gome Online to perfect the comprehensive strength with the fun and warmth of the coexistence of marketing methods, is expected to create a new 12 in the consumer boom.