"Double 12" electric Dealer crazy entity shop "not wade Muddy Water" is ready for year-end big promotion

Following the "Double 11" electric dealers set off the shopping spree, after one months, "double 12" quietly approaching, the major electric dealers are ready to start a shopping frenzy again. However, the reporter learned that even if the electric dealers resorted to warm means and no small concessions. But have experienced "double 11" each electric dealer delivers slowly, the shortage "Sequela" after, the consumer net buys enthusiasm appears to have discounted. On the same day, Nanning major physical mall also unmoved, ready to wait for Christmas and year-end big promotion.

"Double 12" by the electric dealers

"1212" homophonic "to Love to Love", the electric dealers seize this node, big play tender hand. Netizen "Yue Dudu" said: "Double 12" the same day, I opened Taobao froze, Taobao put me into Taobao time and I bought every item, are strung together to create "Taobao Time Machine" flash. It is through the things I bought, infer when I bought a car, married, with warm words, see my tears. ”

Jingdong Mall will December 12 as a "Member Care Day", the introduction of the minimum 25 percent, a period of 3 days, through discounts, gifts and other ways to attract consumers to shop. Suning easy to buy more is to play "One Love in the end", "for love 0 yuan purchase" and other slogans, take discounts, shopping coupons, etc. to let.

But compared with the creation of "Double 11" sales miracle, Taobao "double 12" goal is not "brush data." According to Alibaba public Relations staff, the "double 12" Taobao main push "small and beautiful", that is, to reduce the threshold, no longer limited to the "Day Cat" mall, and let scattered shopkeepers involved. At the same time, increase the level of interaction with consumers, consumers play their own desire prices, let the store consider whether to agree to bargain. In addition, the introduction of "Taobao Time Machine" so that everyone even if not spending also stroll happy.

According to Taobao data, as of December 12 zero, a total of 110 million users in Taobao waiting to buy goods. At the same time, a total of 14.03 million items from the user to the seller of the wish Price, 10.12 million received the seller's response, good interaction.

Experiencing "bumpy" consumer shopping trend rational

After the "double 11" of the crazy procurement, many netizens said already "in the bag of shyness", will not pay special attention to the "double 12" activities. And many consumers said, because experienced a "double 11" after the "bumpy" shopping experience, let them to "double 12" consumption more rational.

Netizen "King" said: "Double 11" before, I looked forward to 10 more things to buy, loaded into the shopping cart. November 10 11:30 P.M., I sat in front of the computer waiting for "double 11" arrival. Can be "double 11" 0.1 to, Alipay actually collapsed, the original collection of things can not pay money, gas dead. "And the Netizen" dutifully "uses" the sad urge "to describe own shopping experience:" buys the clothing to wait for half a month to not say, arrives after found the clothes to be missing two buttons. " Ask the seller to change, but the other side said there is no goods, do not only return. ”

Reporters randomly interviewed a lot of "online shopping talent", most people have expressed the "look good, appropriate to consider buying" idea.

However, there are consumers from the promotion to enjoy the benefits of the public, Mr. Li to use suning easy to buy "Love 0 yuan" to return the voucher, for his wife purchased a mobile phone. He said: "I picked up on the internet to 3 o'clock in the morning, only in the" 0 yuan for Love "activities to buy 300 yuan merchandise, obtained Suning returned 300 yuan voucher, with it bought a mobile phone. ”

and Netizen "Piggy Toot" also put forward to "double 12" of dissatisfaction: "" Double 12 "before, I received dozens of Taobao shop in a day promotional SMS." It's annoying to have a phone ringing from time to time. ”

Most entities store "not Wade Muddy Water"

Electric sales promotion activities in full swing, and nanning major entities shopping malls on the "double 12" not "cold." A mall official said that the huge volume of the electricity dealers in the traditional business model does have a certain impact. However, in the "double 12" prophase of the Marketing conference, the mall leadership still made "no Wade muddy Water, full preparation for Christmas and year-end big promotion" decision.

Reporter visit found that suning appliances (002024, shares bar) is the only one with the network to carry out large-scale promotion of physical electrical stores. In Nanning Hengyang Friendship junction of Suning Appliance is full of "Love 12, a love in the end" of the year-end giant shopping festival campaign promotional target. Konka, Changhong and other brands of the TV set price rebate nearly 3000 yuan, other electrical products also have 400~1000 yuan price range. But Gome did not in the "double 12" that day to carry out home appliances promotional activities, discounts, rebate activities are also less.

Nanning major shopping malls, in addition to Nanning department store (600712, stock bar) for the "double 12" held promotional activities, Dream Island Department stores, Nancheng department stores, Parkson shopping malls, international trade mansion, and other large shopping malls only individual brands out "" Double 12 "the day 64 percent" promotional activities, shopping malls are not for "double 12" Carry out special shopping festival activities. However, as part of the shopping malls of the store, shopping malls, clothing, shoes and other brands of discount activities more, discounts in 50 percent-85 percent, some of the brand winter new also played 60 percent promotions.

A mall official said that from the sales situation, "double 12" passenger flow and coincides with the weekend "double 11" slightly deserted, shopping malls currently discount activities and "double 12" has nothing to do. "Our physical stores still pay more attention to the promotion of Orthodox festivals."