"Double 12" electric dealer does not spell discount change to play the creative card

Yesterday the Gold Container Station sale is hot.

In previous years, December 12 is one of the most important promotional opportunities at the end of the year, but the "double 12" reporter noted that many of the electric dealers are no longer rigidly adhere to the price war, but instead of playing services, creativity and other special cards. Industry Analysis, in addition to the "Double 11" and other previous rounds of price war so many electric dealers "blood loss" too much, consumers on the price war also appeared "aesthetic fatigue", the electric business began to ponder other ways to attract consumers. Yang Zi Evening news reporter Xu Xiaofun Siebe Juan Zhou Xining Zhu Yaping

Online shop does not spell the price to play creative

"Good son-in-law" "Big Face": Commodity classification Paste Fun label

Taobao 1.1 million sellers night war

Alibaba staff said, and before the "double 11" promotion is different, yesterday Taobao "double 12" focus is no longer how many discount merchandise, and highlight is "fun" and "new play." Taobao introduced this year, "double 12" sellers can be independent of the pricing of goods, buyers can also be preferential. By the end of the "double 12" event, a total of 12 million items were waiting for consumers to choose, and the number of consumers seeking concessions amounted to 14.03 million, in which the number of business response to preferential products 10.12 million, all created a record of domestic electrical business activities. According to Taobao data shows that as of 12th 0 o'clock, there are 110 million users eagerly waiting for "double 12" activities open, 1.1 million sellers overnight war.

At the same time, Taobao "double 12" of the venue changed to the category, but according to life scenes and themes to show, will "double 12" as buyers and sellers between the interaction and carnival. All the activities are included in more than 240 labels under the theme of the show, such as "singing the 80 's", "Good son-in-law Nurturance", "Save the Big face" and so on, for users to choose freely, more similar to a group of interest.

Food stamps, carrier style, Mo Yan's books

A person's mini rice cooker, full of old Shanghai amorous feelings of incense, Beijing opera Facebook commemorative coins, timber transport card, food stamps, second-hand metal toys ... This year's "double 12", many of the previously rare appearance of personalized goods, also appeared. If you are "always touch the Cup star", there are also suitable for your new exotic cups, its lower end is a special design of the clip can be fixed at the table corner and other places ...

In addition to a variety of novelty special home products, aircraft carrier style, Jiangnan style, Aunt Shelley and so on new popular elements in the "double 12" of a variety of products everywhere. Taobao "Double 12" registered to participate in the activities of the merchandise, there are nearly thousands goods are food stamps and noodles tickets.

In addition, just won the Nobel Prize Mo Yan Works well-deserved become "double 12" the hottest commodity. Yesterday Dangdang published data, October 11 to December 11, 60 days Mo Yan's total sales breakthrough 20 million yards, with its work "frog" price of 23.8 yuan calculation, equivalent to sales of 80余万册, per book 1.5 centimeters thick, cumulative up to the equivalent of 26 empire building height.

Most businesses are not tempted to discount

Online shopping people know that the "double 11" that morning, due to the influx of large numbers of netizens, make Alipay payment function once appeared not smooth, net silver can not open. However, from yesterday's "double 12" situation, pay treasure running state all normal, payment channels are also very smooth. The "Double 12", the electric dealers seem to begin to emphasize "not to spell sales." Although Taobao's planning is very new, but there are still many consumers said "did not understand." Miss Fu said that most businesses do not have too much temptation discount, on the other hand, "double 12" policy she does not understand.

Yesterday, the Yangtze Evening News reporter contacted a two shops in Taobao, one or two golden Crown shop in Nanjing, senior shopkeeper Zhang. "Double 11, double 12" is a feast for us. Engaged in the underwear industry, she has opened two stores in Taobao, one is "shop", the other is opened in the day Cat Mall, a warm underwear brand official flagship store. In order to this "double 12", in the day before yesterday, she deliberately to all the staff and temporary recruited university students part-time, a total of more than 300 people opened a "swearing", everyone through the gala, Jiangnan style, such as funny form, convey morale and service awareness. Because the theme is "Small and beautiful", so yesterday she launched a 47 yuan a set of cashmere underwear, "The individual money does not make a profit, flat into the flat out, the amount of traffic to attract eyeballs." ”

This year "Double 11", her two stores add up sales reached more than 50 million yuan. By the end of yesterday afternoon, she had only one store to sell more than 5 million yuan, "there is a sales peak at night, estimated to 12 o'clock in the evening, there will be 12 million-15 million turnover." ”

Industry insiders believe that the "double 12" electric dealers generally low-key processing prices, mainly because just experienced a "double 11" after the market consumption capacity has decreased, price stimulation effect is no longer obvious, and the price war needs a lot of capital investment, so that the electricity quotient "blood loss" too much, this can not be a price war. and "Double 11" period, the day cat and Taobao sales data constantly in the micro-blog refresh different, as of yesterday 17:30, Taobao also did not release sales data.

Netizen share "Double 12" Amoy Goods Experience

These two days, net friend Mr. Song really picked up the "double 12" cheap: He observed several different websites, Suning easy to buy on the first use of 0 yuan purchase activities bought a 300-yuan humidifier, and the use of the return of 300 Yuan coupons, bought a household bean sprouts machine, a set of warm underwear, the remaining 30 a few Yuan coupons, he also bought a packet of paper.

In Taobao, he turned on a positive price of 2300 yuan professional down jacket, the lowest price of several shops before is 1150 yuan, not to package mail. "11th night I asked a shop customer service there is no activity, she said there must be, I wait until 12th zero login to see, sure enough to full 1000 yuan to 150 yuan, so I took the decisive shot down, the last only spent 1000 yuan, but also the package of mail." ”

Mr. Song and his wife are senior online shoppers. Home Shampoo, skin lotion are often online to buy, hoarding a lot of. However, Mr. Song felt that these are necessary, "not waste, and I will advance in different websites, shop better buy Again", as long as you know what you need, use the opportunity to compare and then do, really do not have to "chop hands."

Taobao launches "consumer Facebook"

This year Taobao "double 12" launched a new play, all the activities of goods are included in more than 240 labels under the topic of the show. Taobao's definition of the product label is: a specific group of people or personal preferences of the aggregation, compared to the dry goods category, labels more can cause the resonance between sellers and buyers, to help consumers more quickly find his favorite goods. Yesterday, Taobao based on consumer browsing situation, launched a "Taobao consumer Facebook."

The handsome men in Jiangsu, Zhejiang and Shanghai Love Smug

The activities of 10000 people in the "Progress Uncle Care" Most of the respectively is Shanghai, Jiangsu, Zhejiang, respectively, there are 66 people, 64 people and 62 people. Men Buy Skin Care supplies, Jiangsu, Zhejiang and Shanghai, the handsome man walked in the front.

Jiangsu Lazy people and many Jilin people diligent

Guess what's the hottest tag? The answer is "The Lazy man is exclusive". Data show that the National People's interest in this topic is very high. But lazy people in the "Ashes class lazy" to calculate Jiangsu people, every 10000 people inside there are 98.9 people pay attention to this label, browsing the couch, lazy people and other goods. In contrast, Jilin people are the most diligent, love to sell and sell housework, the most concerned about "pots and pans" is the people of Jilin.

Shanghai people are the most spicy

In the "Double 12" event, browse the "sweet Taste on the dance" of consumers, Jiangsu people, Zhejiang and Fujian people ranked top three. Look at Shanghai people unexpectedly most hobby net buys spicy food! The latest data show that 78 people per 10,000 people browse the "double 12" "Spicy Club" label, and these Shanghai visitors, the most favorite products are lantern chili sauce, pepper chicken claw, spicy beef jerky and so on.

Traditional department Stores "close to melee"

Businesses send breakfast only to rob customers

"Double 12" electric business war forced the traditional department store is almost "close to melee", spell out the price of service. In Nanjing Central shopping Center First Test water morning 7:30 open, yesterday, New hundred also opened early in the morning, but also said that customers 7:30 the entire audience can be free to receive McDonald's breakfast. In addition to the competition early open the door, now depends on who can close the door late! Central Mall last night extended to 24 points, that is to say, December 12 central shopping malls full day business hours reached 16.5 hours! 9 o'clock last evening more, the central mall related officials said: "The estimated total day sales can exceed 35 million, will hit a new record!" "A business person revealed that this year's promotional battle is early and fierce, one is Taobao and other electric business step-by-step press; second year, most of the business did not complete the scheduled sales tasks, such as not timely digestion of inventory, on the next year's sales have an impact.

Gold prices will continue to fall, businesses worry about market turmoil

Nanjing's Gold jewelry price war is the most popular topic in the business world, yesterday the gold ornaments counter of the market is naturally exuberant. Recently, Nanjing Gold jewelry Price is a bit messy, gold jewelry prices can be on the basis of market price per gram cheap 80 yuan, price disorderly market will also be disorderly. "Looking at the trend, the gold price will fall for a while, but what is the lowest point is really hard to say." ”

Order more than "double 11"

Yesterday, the reporter learned from suning easy to buy, the "double 12" activities during the line only 0 yuan to buy goods on sale Tatsu 300多万件, according to sell one is pledged a dollar rule, Suning raised more than 3 million good money. "Order Volume" double 11 "Growth over 200%", the official said. Reporters came last night to five-star electric store, found in the store communications and digital areas of the young people in particular. Best Buy Mobile for Unicom and the telecommunications version of the IPHONE5 launched a series of booking promotions, currently only in Nanjing, the advance deposit of customers near 550.