"Double 12" will be a new game: no longer demand sales, but to do next year's vane

"Around" in the "Double 11" in the battlefield, the cat, Taobao to 19.1 billion yuan astronomical Jiyaqunxiong, defending the "double 11" champion throne , Jingdong Mall then surrendered 2.5 billion yuan of the answer, other electric dealers although not announced sales, But there are also varying degrees of profit from published data. While everyone is still waiting for the "Double 11" trophy, the remaining parcels, the electrical business bosses "double 12" preparations have been quietly launched.

"Double 12" promotion is coming. User Defined "double 12"

But "Double 11" represents "Singles Day", then "double 12" What is the festival? Historically, December 12 is the day of the XI ' an incident, but this has nothing to do with the traditional festivals, but also said "double 12" is "Classmate's Day", more netizens said "Double 12" is the so-called "to Love to Love", so I sincerely admire the people's "Creation of the Festival" Foundation. December 12 last year, Taobao will be "double 12" as the 2011 Christmas before the last promotion. But this time "double 12" is December 12, 2012, which has 3 12, so it is dubbed "12.12.12" ... Taobao "Double 12"

Taobao early in the "double 11" investment period has revealed that this year, "double 12" will have a new game: no longer demand sales, but to do next year's vane. Taobao this year to "double 12" and the concept of small and beautiful combine to give up the threshold of business restrictions, and strive to enhance the social characteristics of Taobao, cultivate users and Taobao before the emotional contact. Taobao will be on the December 3 to 5th "double 12" preheating, preheat page is divided into two parts "most unexpected goods" and "best Story", is intended to tap the characteristics of goods and spread the sellers during the operation of Taobao impressive story, enhance the double 12 of fun and storytelling, enhance and the relationship between users. During the same period, the homepage of the "double 12" activity was also initiated and will continue from December 3 to 12th.

"Double 12" big promotion to Taobao sellers without any threshold restrictions, as long as willing to participate can register. In the "double 12" period, the business needs to motivate users to share the likes of goods, and users of timely interaction with the corresponding, but also to mobilize resources, so that users to collect their own stores, to attract fans. The merchant can set a discount for the commodity by the "fan price" according to the actual demand and its own situation. According to Taobao staff revealed that the "fan price" system is based on Taobao Interactive business Platform (SNS) responsible for the development of Taobao and the whole network of cats free to use. "Fan Price" is scheduled to be announced on November 26, set up a fan price products will be synchronized display to the store dynamic Plaza. Taobao related staff said that in the double 12 period to want users to bask in the goods they want, if many users want to buy a baby, you can also ask the seller to give concessions. Sellers can set "fan price", to the collection of their own shop fans, to give certain concessions. Taobao in the double 11 investment period has revealed that this year, "double 12" will have a new game: no longer demand sales, but to do next year's vane. Taobao this year to "double 12" and the concept of small and beautiful combine to give up the threshold of business restrictions, and strive to enhance the social characteristics of Taobao, cultivate users and Taobao before the emotional contact.

Alibaba's poly-value also announced that it will join hands with the cat, the organization of a good annual event, starting from December 3, in a week, the ladder to cash back to consumers. The detailed plan will be announced in the recent days, the general rule is that the more people buy the same goods, the more they return. According to the rules, the cost of the price is the lowest price in the last 3 months (excluding gold, digital appliances, beauty and other categories).

Gome Online Mall revealed that with the "double 11" event successfully concluded, Gome Online mall in December, "Night Benefits" and "double 12" month will also open a new round of promotional. Suning Tesco said: "Double 12 promotional ideas or something has long been prepared." When asked about the "double 12" promotional program, the staff said that the current inconvenience disclosed.

In the face of the recent movement of electric dealers, offline entities are also unwilling to do business, a mall staff told the author: "Recently in preparation for next month's promotional activities." The concrete plan has not come out yet. Now the electric dealer promotion to the real store's impact is very big. Before the end of the year-end promotion, this year's activities in advance a lot, but also launched a lot of characteristics of the forum, the activity is also relatively large, the introduction of a yuan to two yuan, two yuan to four yuan of preferential activities, with the electricity quotient of 50 percent is actually a concept, although many people will be the physical store when the fitting room, But there are quality problems or material asymmetry occurs repeatedly, there are return of goods, and now with freight, many shop promotional products are not much lower than the real store, but in the physical store to buy more at ease! In addition, the main force of online shopping to young people, And many older or high-end people are more inclined to go shopping in the physical store. ”

"Double 12" promotion

Editor's point of view: No matter what "festivals", are the electric Merchants made shopping festival, on the December 12 last year, Taobao will "double 12" to make 2011 of the last promotion before Christmas, I believe this time "double 12" will be a test of consumer shopping IQ war! But many of the problems of "double 11" exposure have not been resolved: The server is squeezed, price discounts, the original price of promotional prices, than the real store is also high outrageous "counter price", no one seconds to the low-priced goods, slow delivery, and so on, time and again played the hearts of buyers. No matter what brand the electric dealer shout what slogan, for the vast number of consumers are air, consumers need just really real benefits. Although the electric business has refreshed all sorts of historical data again and again, the big guys ' pockets are getting more and more drum, but if do not solve those problems, one day will be due to trust overdraft by the vast number of consumers eliminated. At present, both the electrical and physical shopping malls are in the consumer market, from the commodity prices, physical stores must not spell the electricity quotient. However, during the year-end promotional period, it is recommended that the entity store should focus on the consumer's "impromptu demand" to increase the purchase of "material experience" as the main promotional activities, so as to attract more consumer sentiment. But with the further development of the consumer market, the future of electrical and physical stores will be "dislocation", consumers will gradually realize the essence of the difference between the physical store and the electric dealer, such as the physical store shopping atmosphere, leisure and entertainment experience and so is the electrical business can not be replaced, after all, the consumption of elements not only price, but also contains feelings, culture, experience, This is precisely the advantages of the physical store, so the physical store how to play their own advantages, this is the key.