Double sinks development margin falls 1% Mo Gao shares 20,000 MU vineyards ripe

Mo Gao is now planting precious varieties of Pinot noir has more than 3,000 acres, accounting for more than 5,000 acres of 60% of the main content of the Conference: (1) This year, the decline in the total slaughter volume of January-May this year slightly reduced by 0.6%, meat production sales fell 4%, June output and gross margin fell;　　Q1 high temperature product output of 150,000 tons, 7%-8% year-on-year decline, low-temperature products 50,000 tons, the year-on-year increase of thousands of tons.　　There are two reasons for the drop in slaughter: The first is a deflationary environment, with some resistance to consumption; the second is that the double sinks think its current channel is not enough to fully pull up the upstream slaughter business. The reason for the high-end decline is mainly in the product life cycle and consumption upgrades. 2007-2008 high temperatures are falling, but the good side is basically the lower end of the product decline, the reason for the low temperature decline is not demand, but the supply of pig casings bottlenecks, so that there is no upper volume; in fact, the trend of low temperature is still upward.　　In addition, pig casings are currently used in pigs, sheep of the small intestine, or artificial collagen casings production, but also have a certain impact.　　(2) Price, gross profit margin and sales rate changes in price change: absolute price, meat products in March 2008, the price has not declined this year, the relative price, high temperature products, low-grade products accounted for a decline, resulting in a comprehensive price increase. Gross profit margin, Q1, high temperature gross profit margin 17%, low temperature 15%-16%, fresh 9% more; Q2, because the price of meat fell faster than the pig price, fresh gross profit decline, but should be more than 8%;　　Q2, meat products ' gross margin slipped because some of the pork was substituted for chicken (the price of pork is higher than that of chicken).　　Sales rates, advertising fees and high temperature product promotion fees. (3) In 2009, the company's measures in the context of this year's deflationary environment and the gap with the rain-run channel, the company has taken the following measures: one is to increase advertising costs; the second is to increase promotional fees (two based on scale, as well as the assessment of the Department of Business focus on gross margin, the balance of the target margin for sales); Third, increase the high-end channel (hotel　　, catering and so on, Carrefour, Wal-Mart, etc. also want to purchase to the source); The double sinks direct supply is very few, most relies on the dealer, four is enlarges the own channel, including the chain store and authorizes the Operation shop.　　Treatment of products, the company to control the high temperature decline, or to restrain the decline as far as possible; the main reason is that the high temperature will drive the group and the company's package transfer, transport and other industries, and the development of low-temperature, fresh.　　(4) The company's reserves and capital expenditure company reserves capacity in 100,000 tons, and new 50,000 tons of cold storage, currently reserves 10,000-20,000 tons of daily use, and will be in the future to increase reserves, copy bottom pork.　　Capital expenditure plan, Yichang new 70 tons/day low-temperature meat production capacity, about 100 million (consider taking land), Shanghai 200 tons/day low-temperature meat production capacity, about 300 million (still talking).　　The main content of the Exchange question and answer: (1) Q: How is the strategic thinking and the latest progress of the company's main business transformation? A: The company around bigger and stronger grapesWine business has a strategic thinking. At present, the main business transformation effect is good. Wine sales, the first quarter of this year has achieved more than 30% growth, the whole year should reach 500 million of sales revenue. At the same time, the grapes are growing very well, and international wineries have been released this year.　　The company has targeted the industry "top three".　　(2) Q: Under the impact of the financial crisis, the company's wine business development goals? A: In the first half of 2008, the introduction of additional, successful response to the financial crisis, there are now 180 million yuan in the account, abundant. Our production target is 50,000 tons, now reaching 30,000 tons.　　The company has the best wine village in the country, wine income in the main income accounted for 62%.　　(3) Q: The wine industry is known as "three-point process, seven raw materials," said the company to grow grapes wine grape main advantages embodied in what aspects? A: We have our own wine raw materials, the cost is not affected by the market, the internal raw material advantages of the beginning of the body + now. Now wine raw materials and crafts are very raw materials, the process is second.　　Our raw material base is 38.2 degrees north latitude, the natural formation of others can not reproduce and more irreplaceable grape planting advantages and varieties of quality advantages. The company controls more than 20,000 acres of grape planting area, a large number of 10-15 years, is in the prime of adulthood, grape production is a natural growth volume. Theoretically speaking, Wuwei suitable for the cultivation of wine grape area can reach 160,000 mu, the potential for expansion of resources is very large. Now all the area has been planted to reach 80,000 acres. The company now grows precious varieties of Pinot noir has more than 3,000 acres, accounting for more than 5,000 acres of 60% of the country.　　This species has achieved a single variety of planting, picking, storage, fermentation, filling one-stop.　　(4) Q: What are the characteristics of the company's marketing model? What is the improvement, focus or highlight of this year's wine marketing system? A: The general marketing mode of wine sales is direct distribution mode.　　Direct sales to Gansu province, outside the province distribution. Last year we had a total of 360 dealers, this year will reach 486. This year we have a plan to achieve the target of 1 billion sales as soon as possible, by implementing "Four 1" or "1111 Marketing Engineering". The first "1" means a dealer's annual sales of 1 million; the second "1" refers to the cultivation of 1000 distributors, the third "1" means the establishment of 1000 stores, the fourth "1" refers to the "1 billion" sales target, if each year to sell 1 million, 1000 dealers sell 1 billion. We now have the whole country, including Lhasa, the first-line city layout has been completed, second-tier key cities all layout.