Dragonfly School Letter: Free and innovative home school communication practitioner

Dragonfly School Letter is the first free multi-media home school communication platform. Last September officially online, December began to promote, half a year now has accumulated in Shenzhen 200,000 users, and the company has completed the Angel round financing 10 million. Dragonfly School Letter launched the original intention is to create a truly applicable free home school communication platform, but also education to communicate a clean, pure space, the real solution to the current K12 communication problems, and through the platform to meet the needs of other value-added education services users. Unique Dragonfly Interactive Model co-founder and COO Lu Ziyin said that when the traditional home school to keep up with the user's multiple needs, the market on the emergence of dragonfly school letter, school and other new products such as wing letter. At present, all kinds of innovative products have been high popularity, school and both inside and outside the Zhidong was founded in 2013, the development momentum is good. What are the advantages of dragonfly school letters? Lu Ziyin said, from the product features and content in terms of both the similarity is very high, and are free, the key is how the original function based on vertical positioning, do fine. The difference between the two is that there are different ways to get users. Both inside and outside the school to take the first open registration, after school certification mode, a bit of Weibo shadow. and Dragonfly School letter currently using Business-to-business promotion mode, through the background registration, by the school responsible for statistics to provide the original data, Dragonfly school letter in the background to open the user account. The users who accumulate in this way are absolutely true. Lu Ziyin said, Dragonfly School letter is currently in the attempt to line a series of promotional models, the user size in the same app is the most, stability is superior to similar products, unique Dragonfly interactive mode has been formed and the initial results. In addition, micro-letter group and QQ Group why not become home school communication platform? Lu Ziyin that the surgery industry has specialized, they can not do the real reason is not enough subdivision, not for the education industry, specific user groups to create customized products in line with user needs. Dissolve the fetters of the education communication of the mobile Internet online education do content, resource platform load relatively heavy, Dragonfly mutual trust Such a communication platform is light application. Lu Ziyin said that the traditional home school has a long life cycle, the market already has the possibility to replace it, and the commercial value of such products is very high. Many people want to do this industry, the key is a deep understanding of the education industry, and understand in the existing education pattern how to promote. In Lu Ziyin's view, Dragonfly School letter in the product attributes are app, but the promotion of the way is not pure Internet App extension mode, such products including other K12 education communication app product application promotion of the biggest threshold is the school. There are currently three modes to choose from. First of all, the education administrative system pressure, the promotion of products from top to bottom, but this relatively sensitive; second, the teacher pushed back, the teacher used to drive parents, but this way the user size growth is limited; Dragonfly School Letter is the use of this way, the product was recognized by the school, the implementation of free and have a strong user stickiness, product polymerization formation, and later to live on, the original users suckIt's hard to draw the past. Lu Ziyin said that the hope that the Dragonfly school letter into a brand, but not monopoly or a single big, because each district culture, teaching methods are different. But they are trying to build their own first-order advantages, mainly reflected in two points. One is to use the content of the product to bind the user, once the user into the habit of daily use, the cost of transfer is high, the likelihood will be much smaller, when the child's little drops are incorporated into the Dragonfly school letter, parents will not be easy to try another product; the second is to solve the threshold of the school, as long as the Dragonfly school letter in the process of the overall maintenance of benign State, When the school penetration rate reaches a certain degree, the school will be able to maintain long-term cooperative development by considering the time limit and the stability. In terms of business model, Lu Ziyin that there will be a lot of future profit points, such as O2O mode, do media platform. At present some profit embryonic model is being implemented and validated. He said that dragonfly interaction in this segment of the market to build a platform, with a certain user size, these users are the most real target users, the combination of the formation of the market potential and value is immeasurable, there will be infinite imagination. 200 million primary and secondary school free home school communication dream Dragonfly Interaction has three founders, including both proficient in the Internet, but also in the field of education senior people. Lu Ziyin is an expert in the Internet field, and he is responsible for all operations except technology, while the other two are responsible for the technical and strategic direction respectively. Lu Ziyin shares that they are completely different from each other before and after their own business. He grew up in the art circle in Beijing, attended the University of Edinburgh finance major, spent six years abroad, after returning to work in Taikang Capital, after the creation of art funds, and finally went to the Shenzhen venture. Before in Beijing, mainly to do model, market analysis, processing very data of things. After settling in Shenzhen, I feel a lot of pressure, to manage a lot of things, but also very finely, but also deeply understand that the entrepreneurial need to see the overall vision of the whole, but also need to consider the detail. But 200 million of primary and secondary school free home school communication dream of dreams is getting clearer. This year, the Dragonfly school letter goal is the user volume breakthrough 3 million. In order to make this innovative free home school communication tool to promote the popularization of kindergartens nationwide, primary and secondary schools, to effectively solve the existing problems in the home school communication, recently, Dragonfly Interactive launched a partner recruitment program, Lu Ziyin said, they are looking for partners who are like-minded, can be institutions, can also be individuals, They do not need any capital investment, but must have certain education resources or educational resources integration ability, can promote Dragonfly school letter in the local area landing and promotion. (Text | Anna Kiplinna)