Dream Technology CEO Chen Yuyu: Fun is refactoring distributors

August 7 News, this evening, the parent company to create a dream of technology official login Nasdaq, a Dream technology CEO Chen Yuyu said, although the fun is a pure hand tour distributor, but is in the process of reinventing the publisher. There is content to control the publisher Chen Yuyu Introduction, unlike other distributors, Le Tease has the release of the game product source code, in the game content has a certain ability to control, based on the characteristics of China's market, le Tease will be based on the original products, the domestic model of the adaptation, the optimization of billing points, the domestic third-party payment of access and so on. The eco-environmental characteristics of mobile gaming industry determine its great dependence on game platform and Channel marketing. And China Mobile game market, a large number of developers and more decentralized, a small number of channel operators to control a large number of user resources, and then further deepen the research and development and channel business between the wrong. Chen Yuyu that, through the game product source code for two development "way, can reduce the degree of not equal, so that the relationship between publishers and content will be more solid, while the distributor can also obtain more gross profit margin, simple agent distribution business, on the one hand, the proportion is not high, On the other hand, it is difficult to improve their product operation ability. The prospectus shows that the net income of the Games in 2013 was $27.8 million, which turned out to be 9.3 million yuan from the net loss of 2012. In the first quarter of 2014, the net income of Le Tease game was 33.2 million yuan, which was 700,000 yuan from the same period last year. The rapid growth in lottery revenues and net profits stems from the rapid rise in monthly active users and the ARPU (average per user pay) value. The monthly active subscribers to all of its offerings were 5.6 million in the first quarter of 2012, and the figure grew to 98.3 million in the first quarter of 2014. At present, Le Amuse has this kind of service and the product release the research and development team "has dozens of, in involves the overseas product the team, also may have one foreigner to be specially responsible for the docking communication." Chen Yuyu pointed out that in the original content based on two development, to strengthen the control of the content, but also can effectively reduce the failure rate of development, to increase the fun in product cooperation negotiations in the bargaining power. Trusted by the content quotient in this mode, it is critical for the joy to gain the trust of the content quotient. Chen Yuyu says that with the source code, le can react quickly when redesigning their games for the Chinese market. He cited, for example, the Fruit Ninja's battle model is developed by the fun, developers Halfbrick after seeing the market effect, the function of the application in its global products. This kind of case also helps Le tease to gain the trust of overseas developers and expose the source code to them. Chen Yuyu says the publisher's current content is important. With the help of this idea, Le Tease signed a variety of overseas star products in the early days of mobile internet games, such as "Fruit Ninja" "The Escape of the Temple" "Subway Parkour", and these products also in reverse for the fun of increased credit chips. At present, the overseas developers who have cooperated with Le Tease have Disney, Gameloft,smilEgate,halfbrick. The Overseas Boutique Hand tour brings the benefit to the fun, but also brings the high retention rate the user. According to the prospectus, as of the first quarter of 2014, the total installed capacity of Tesco's products reached 473 million, and the annual retention rate of 2013 was 45%. In terms of the liquidity of its products, casual game draw paid users rose from 1.1 million in the first quarter of 2013 to 2014 in the first quarter of 5.1 million, an increase of 363%; the average monthly pay user for the medium and heavy game rose from 14000 in the first quarter of 2013 to 2014 in the first quarter of the year, Rose 850%. For the role of these two types of games, Chen Yuyu said, leisure games more significance is to cultivate the user's game habits, do not care about the improvement of ARPU, the main part of the profit by the middle and heavy game to complete. Le tease listed system of growth infiltration from the establishment of the 2009, to today Fun official login Nasdaq, Chen Yuyu that this is a dream world growth system infiltration, but also the Chinese hand tour company to internationalization of the important process. He pointed out that the hand tour is different from the end of the tour is more close to the page, China, whether in the page or the hands of the model, in the global scope is a reference. and the listing for the Alliance technology, is also a from made in Idreamsky to design in Idreamsky. Chen Yuyu pointed out that the future in product promotion will be the use of its own channels and third-party channels in parallel, in addition to its own channel fun Game Center, as well as the Travel Entertainment Network (www.uu.cc), Le Tease also cooperates with the following platforms: China's mainstream application stores and mobile visitors, such as the application Treasure, 360, 91 wireless and UC browsers; Handset terminal manufacturers and retailers, such as Lenovo, Huawei, ZTE and suning, telecommunications operators and mobile advertising platforms. For third-party channels, Chen Yuyu that third-party distribution networks enable them to reach the vast majority of Android and iOS mobile devices in China, and to make deep customization games for different channels. For example, for Baidu Custom "subway run Cool" Baidu competition version, the use of Baidu's most valuable Baidu bar users to enhance the ARPU of paid users. Chen Yuyu disclosed that Le Tease also cooperates with most of China's payers, including three major operators and other mainstream payers, such as Alipay, UnionPay, yeepay payments, etc.