Drive enterprise Vigor with the help of user demand

"Carefree Tour" records, "Harmony" words: Peng's migration in the south, water hammer 3,000, Tuan Yao and on the 90,000, to six monthly. "Translation is," Peng Bird migrated to the south of the sea, wings hit the surface of the water to arouse the splash, spread thousands of miles away, and then hit the big wings, by virtue of the cyclone straight up high altitude. It was flown by the gale of June. ”

Visible, Majestic Peng also should timely by virtue of a whirlwind of power to fly, and the nature of mutual integration and unity.

And today's internet thinking is the strong wind, many traditional industries in the ROC Bird also borrowed the force of the wind carried out the industry's transformation and development.

Value and communication combine to develop new hotspot

A person in the traditional industry for a long time to narrow the vision, the concept will be missing, do not think of the internet thinking to explore the operation and possibilities of the enterprise. In fact, many traditional industries already have excellent products and services, but lack of means of transmission. and the dissemination of the value of the Internet itself just make up for the traditional industry this big flaw, first of all, traditional enterprises can establish their own e-commerce platform, and through accurate positioning, develop their business, to help themselves break the original industry pattern, enrich the enterprise profit means and profit model. Second, enterprises can use the Internet to capture and grab hundreds of millions of of the needs of users, to bring accurate traffic.

Beauty Lele home to the traditional industry to do a good job first benefited from their advanced thinking, as early as a few years ago, the establishment of a platform for electricity, with the help of the spread of the brand effect. Beauty Lele success more because see furniture, such as the particularity of big-ticket items, so they use the American futurist Toffler proposed "experience economy" concept, that is, the consumer online beauty Lele home network to see the product picture and description, they can go to the near the experience of the museum to feel the product material. In fact, because the United States Lele Furniture product quality and service has been praised, by the line brought about by the population conversion rate is good.

Increase industry value for industry pain points

The combination of value and communication is just the first step of the enterprise, how to let consumers enjoy the advantage over other modes in the Internet mode is the core of the user experience. One of the characteristics of the Internet is a comprehensive information, many businesses can no longer play the price and service traps alone, a variety of information comparison and evaluation will affect the image of the business and consumer choice. Therefore, the traditional enterprises must be in the form of the Internet to achieve the best interests of consumers, and truly the quality of products and services to bring up, enterprises in the open and transparent competition in an invincible position.

Wedding has always been considered information is opaque, standards can not be unified industry. Now with the advantages of the internet many traditional wedding photography shops are stationed similar to wed114, such as a one-stop marriage procurement platform, bridal shop through the online extension of this business, open transparent (as an effective evidence) to launch the specific information and services of wedding packages, and consumers to establish the most basic trust mechanism, We can also make strategic adjustment through the analogy of price quality service with other peers, continuously improve the marketing effect and reduce the marketing cost. Although the wedding industry is still a lot of tricks, but this move to the online and similar business city competition is already a key step to break information opacity.

Drive enterprise Vigor with the help of user demand

In traditional industries, businesses control the transactions with consumers, while in the internet age, the diversification of information and the increase of consumers ' right to choose their own choice, let them start to pay attention to their own needs, enterprises should change its as a driving force of the old concept, to develop a new business model, that is, to try to take a user-driven business route, According to the needs of users to do products.

More famous Taobao brand seven princess, their marketing model is to launch at least 100-150 new models a month, so that the total number of clothing in the store is not less than 500, and each time before the new, will design drawings uploaded to the target users of the local QQ group to seek comments and suggestions, so that users participate in the design of clothing, Not only satisfies the customer to the clothing style The hope, also caters to the consumer the spiritual satisfaction feeling. It is repeated to produce.

The author in the Internet search for a number of Internet thinking, there are many different definitions, in fact, I think no matter what kind of internet thinking, as long as it is able to bring benefits to the enterprise, to consumers to bring benefits, so that the market and industry to generate new vitality is worth learning and thinking. But the internet thinking is like that strong wind, can blow business to heaven, if not make good use also can the enterprise fell to the ground.