Du Liang: From the Business-to-consumer to the B4C, E-commerce service Revolution!

Wen/Du Liang

With the continuous deepening of the Internet in recent years, the number of Chinese Internet users has been increasing, the level of E-commerce applications in China has also been improving, at the same time, enterprises to e-commerce platform for higher requirements, the so-called "consumer mode", that is, the enterprise of consumers (direct customer) model, and mentioned B 2C Many people first think of foreign Amazon and domestic excellence, when and so on. However, both the foreign Amazon and China's outstanding, when, sometimes because of the huge cost of spending headaches. For example, the problem of inventory costs weakens the profitability of the Business-to-consumer Web site, and almost all of the Business-to-consumer sites are trying to control inventory costs. Again, earning a profit model of the sale and purchase price difference also determines that the consumer Web site can not be impartial to provide users with shopping advice, but will try to recommend the backlog of products in the storehouse, which will undoubtedly affect the user's experience and the trust of the site. In addition, while the Business-to-consumer is becoming more and more finely differentiated, from a wide variety of large-scale supermarkets to the business, to now focus on a certain area of the business, but the competition is not weakened by the market segmentation, a large number of business sites to provide homogeneous goods, regardless of the cost of blood prices, but often overlooked the service.

Therefore, in the inventory, logistics and other cost problems with it technology and management level of the development of the gradual decline in the same time, competition has gradually shifted from commodity price competition to quality of service competition. The service of the client website is a part of the customer experience, but also the link of "after sale" in the concept of large network marketing.

In view of this, a new "b4c (Business-for-consumer)" concept came into being, b4c is the sublimation of the business model, advocating the promotion of online services is also compliant with E-commerce-style direct sales of a new trend.

First of all, B4C is a service for the purpose to meet customer demand, improve customer satisfaction for the business philosophy. Service is the first factor to be considered in online consumption. This service includes the use of products, product purchase, network payment, technical support, after-sales service and so on. B4C in the network platform's function construction, manifests is this point. No matter which module, is from the convenient, fast service angle carries on the process optimization design.

In addition, B4C advocates for customers to first step, to bring customers surprises, as the "IKEA Ikea" ad said: "I sell not the lamp, but the mood." B4C also told consumers that we are not selling goods, but services. Service creates value, service brings repeat customers.

Finally, with the great changes in the global economy, the business cost of enterprises gradually increased, E-commerce has become an unstoppable trend, more and more enterprises began to apply and strive to find more business opportunities. Today, it's hard to find out which products and market areas are not being sold online. Homogeneous product competition Breeds differentiated Service contest, can laugh to the last must be the best service enterprises.

In today's era, companies are increasingly focused on doing their own core business, and other jobs and businesses that do not create direct profits or hold the core will be outsourced. Enterprises to carry out E-commerce, to find the right platform for developers and service outsourcing is particularly important, as mentioned earlier, the current E-commerce market has been developed to fight the strength, the stage of spell service. Only in combination with the actual situation of the enterprise to build a B4C customer experience of the business website system, and tailored to the actual situation of the enterprise Network Marketing strategy, in order to remain invincible. Enterprise needs is to focus on product quality, brand building, Inventory Control, pre-market after-sales service improvement, the trouble to the outsourcing side, in order to better for their customers think a little more service one step.