Dunhuang Net Wang We don't want to challenge anyone.

Dunhuang Network general manager Wang Dunhuang nets and Alibaba business model is to build international trade online trading platform, Wang by the relevant media called "Challenge Ma Woman", in this interview, she bluntly founded Business-to-business E-commerce site does not want to challenge who, because for the start-up enterprises, Whether to develop in accordance with the established strategic direction is the biggest challenge to ourselves.　　　　Wang that the Dunhuang network as the second generation of e-commerce pioneers, the whole supply chain elements are integrated in a platform, so this and Alibaba to provide information platform is not the same model. As for the global financial crisis, Wang said: "The financial crisis is a great impetus for the development of E-commerce."　　　　"In 2008, the Dunhuang online trading total of nearly 200 million U.S. dollars, the current Dunhuang online has come from more than 200 countries buyers, and sellers throughout the country." Wang is one of China's earliest e-commerce industry actors, has two pioneering: 1999 to participate in the creation of Excellence Network and as the first ceo;2004 founded Business-to-business e-commerce Web site Dunhuang Network. [Page] The biggest challenge from the host: The recent media has a saying that Wang to challenge Ma Yun.　　　　Wang is a female entrepreneur, that horse cloud is also a very successful entrepreneur, Wang how to challenge Ma Yun? Wang: In fact, as the Dunhuang network, we are not to challenge any one person, I just think, in our entire development process, the biggest challenge or from ourselves, from the Dunhuang Web 2004 to create this new business-to-business second generation e-business model, we are very clear to go in the direction, We finally want to be able to trade businesses around the world online. So today we are moving in the direction of our established strategy.　　　　I think, especially for the vast majority of Chinese enterprises, is not able to follow their own strategic direction, and constantly refined management of enterprises, is our own challenge.　　　　Moderator: Can you give us a specific talk about the second generation and the first generation of E-commerce are the main differences? Wang: In one example, the first generation of E-commerce model is the traditional Canton fair into a 365-day Canton Fair, when talking about trading, in fact, there is no difference with the traditional way of trade. The Dunhuang net is a business-to-business, this way of international trade to advance a step forward, we have not only achieved a kind of information display, but also including logistics, payment, customer relationship Management services are integrated in a platform, making international procurement, as we go to excellence to buy books, go to Amazon to buy books, You can complete the complex online transactions of the past by clicking the mouse.　　　　So the second generation of E-commerce is to achieve the complete online international trade.　　　　Moderator: The second generation of E-commerce, the Dunhuang network played a leading position, what is your core competitiveness? Wang: As the pioneer of second generation electronic commerce, the whole supply chain linkMany kinds of elements are integrated on a platform, which means that we manage such a trading field, to involve a lot of links, and each link needs our today's depth is also very high.　　　　The coordination between the business and each of the depth of business management interface, this is one of our core competitiveness. For example, in our links, foreign customers how to identify with this platform, such a large number of buyers, we have more than 200 countries around the world to bring buyers to our small and medium-sized enterprises, how to enable more enterprises to recognize this platform, to be able to come up to this platform, including in the middle of dealing with these trading links, Transaction disputes, payment, logistics and so on.　　　　Throughout our four or five years of entrepreneurial process, we are constantly growing spiral every day, and constantly accumulate these links to form an integrator of the advantages.　　　　Moderator: You now have buyers from more than 200 countries and domestic sellers, that profit is mainly from the sellers, or buyers? Wang: In fact, for a trading field, our role is to provide a service platform, so that all businesses, including procurement, supply can successfully complete the transaction. In the course of the transaction, we emphasize the success of the payment, we emphasize that the completion of a successful transaction after the business to pay for the service. So we have a successful transaction commission, for buyers and sellers this is a very transparent service, we agree on such a platform, whether it is a guarantee of credit or other tools available here, but also the most important transaction costs.　Online can be lower than offline, people agree with such a value, but also willing to pay for the value of the corresponding Service Commission. [Page] with orders to find suppliers Moderator: In the current economic background to talk about E-commerce has a deeper significance, the first impact of the financial crisis is the export trade in manufacturing. If I were a small business, I am a manufacturer, how do you find these manufacturers?　　　　How do you let foreign buyers know that they can get cheaper in the Dunhuang net? Wang: I'll share my first idea, I really agree that the financial crisis is actually a huge driving force in the past when everyone was competing at low prices and counting money. The current crisis has prompted people to think about new breakthroughs and how to use the Internet more effectively to do cross-border deals.　　　　Today's crisis may be a very big opportunity for Chinese companies, and we can use it to leapfrog to another level to enhance the real core competitiveness of the enterprise. Second, the Dunhuang network in the search for small and medium-sized enterprises, and any one in the market business-to-business manufacturers are different point is that we take orders, with the actual purchase of buyers to find enterprises. This is the second generation of E-commerce, we go directly to the core of the enterprise, the most want to solve the survival problem, is the order. So on the service platform of the transaction we are the buyers, the order to the small and medium-sized enterprises of the home door。　　　　Moderator: That is to say you have the order first, then take this order to find the supplier? Wang: This is really the time when we first started to evolve, unlike all business-to-business vendors. Today, this concept, this trend has become a very recognized in the market, including also a lot of information services vendors are also in succession to think how to move to the transaction, then this is just an era of information services to the era of trading services.　　　In this respect, we feel that both the external thrust and the enterprise's own power, are moving in this direction faster. Why Choose a business-to-business host: Before you are the first CEO of the Network of Excellence, the Network of Excellence is the business-to-business, and the Dunhuang network is the same, you from the direct creative business-to-business, you think that there are better opportunities for the Business-to-consumer?　　　　And you chose business-to-business? Wang: The Internet in the personal application of the development is actually more and more mature, I think in the era of excellence nets, more is the perceptual era, today, the era of Dunhuang network has been a very rational era, that time is a trial of the Internet practice, And today it has become a part of our lives and our work. This is the background of two very different times. For the personal application of E-commerce, today has become more and more blossom, the state of contention.　　　　Whether it is the mode of the trading field or the mode of excellence and when the original start of the business, today has seen it into a very many industries, I think this is certain, this is the future development of a certain trend.　　　　For small and medium-sized enterprises to serve such a field of E-commerce, I think this is still a blue sea, so the Dunhuang network began to do this mode of trading in the future will be triggered out, but also like this personal application, more for the business of an application of E-commerce, the market has just begun.　　　　Moderator: The Dunhuang net was founded in 2004, the 2008 turnover is a breakthrough of 200 million dollars, which is the proportion of your business income? Wang: This involves one of our revenue models, in fact, for the second generation of E-commerce, the revenue model is very clear, including two: The first is a successful trading commission, according to the different industries and the size of Cross-border orders, Commission ratio, the second is about future business-to-business e-commerce development. We'll see more companies putting business on the platform. The future of Business-to-business is its network relationship, and it can be on a platform with many suppliers and purchasers.　　　　[Page] Moderator: We may face a strong competitor is the local enterprise Alibaba, in fact, Alibaba has a part of the business is also like the Dunhuang network model, the Dunhuang network how to look at competitors, you have done what kind of thinking? Wang: First, we are very proud, in 2004, when we put forward such a value proposition, put forward such a business model, I believe in the market is basically allDoubt, no one believed, but we made it. We have seen a potentially huge market, proposing a business model that can address the potential needs of the market and really turn it into a large-scale development.　　　　In Deloitte High-tech High Growth Enterprise selection, we ranked seventh, is 2,600% growth. Second, as we create a blue sea of joy, also found that the growth of the entire industry can not rely on a company, the next can make this market broader development must be more manufacturers, so here we also see, whether it is information services or new ready to enter the market of the manufacturers,　　　　There is more space for everyone to open up, so as to make this industry more healthy development. Third, we have accumulated four or five years of time, we have confidence, very pragmatic to build their core competitiveness. Through the integration of the strength of the people can help you faster, better cost savings.　　　We firmly believe in our own direction of development.　　　　VC as a partner moderator: The Dunhuang network has been two rounds of investment, including from Kleiner and rich Asia investment, you can talk about the experience of dealing with VC. Wang: I think it's a process of looking for a partner, and I understand this from a perspective. What this partner means is that you are looking for a partner who is truly identified with your career, who has an identity for your prospects, who has an identity with you and your team. Enterprises in the development process will certainly experience a lot of ups and downs, only your partner on the enterprise has a basis for identity, can really form a very tacit partnership. This is my most personal experience throughout the process.　　　　Only by reaching this point can we talk about business, for example, in the strategic, in the market relationship on the establishment of the introduction of a lot of partners, to give the team guidance and guidance, rather than really involved in the actual operation, can let go to the team to do, I think it is based on the beginning of the understanding of the partners.　　　　Host: Does the Dunhuang net have the plan of listing? Wang: I think whether it is financing or listing, it is indeed a gas station in the process, of course, we will certainly take advantage of such an opportunity to continuously upgrade the company's brand, can get more international recognition. I hope that the Dunhuang network to the global, as a model of the world's best enterprises.　　　　Today we are going a very different way from a Chinese manufacturing company, from China's development to the world. Moderator: Today there are a lot of managers or white-collar workers, they also want to start a business, but always say there is no suitable opportunities, there is no suitable project.　　　　What kind of experience does Wang have to share with them? Wang: In the process of starting a business every day will happen, you can see from the shortcomings, eyeful of the problem saw what kind of breakthrough and innovation.　　　　The most difficult time, strategy, tactics are useless, the only thing is faith. I still have a lot of colleagues in multinational companies, in various companies, I also have a lotGood friend, when the Internet the most climax, we all resolutely jumped into the sea, I think the deepest feelings can be assembled into a few words: first, dare to think, dare to do, to be able to adhere to.　　　　I think God will reward brave people, so may wish to think farther. Second, entrepreneurship is not the night before the blood boiling, think a lot, the next morning all the same, what to do. Sometimes you may not be able to think particularly carefully, but I am a activism, I advocate in action to be able to think more clearly.　　　　So take action. Third, the most important thing is resilience. You must have absolute optimism in the process, and you can see 1% of the hope in 99% of others ' desperation, and turn that 1% hope into a reality.　　　　I think that in this is a very full of achievement, and can feel the enrichment of their own growth process. (This article by Tencent Finance and "financing" magazine jointly launched)