"Dynamic flow, waterfall flow, medals", three popular product elements

According to my research and discovery, we get three kinds of popular product elements "dynamic flow, waterfall flow, medals", and I call the product three vulgar, because it is easy to be popular and abused. And the PM chooses them probably because "fashionable" "standard" "everyone else is using", but this is bad. Also happens to be dynamic flow and medals actually I have to toss, so more or less eat a little loss, is summarized as follows.

▎ Dynamic Flow

In fact, dynamic flow can bring a lot of benefits to the product, such as the user for the node to achieve a near perfect information distribution network. However, before adopting this design, I think we should first understand that at the user level, the essence is "subscribe", and the root cause of the user acceptance of dynamic flow is that the way the subscription can improve his access to quality content efficiency.

Let's look at some of the preconditions for using a good dynamic flow:

-A large number of users interested in the source of the feed, but a view is particularly troublesome, so more suitable for aggregation browsing

-Not only is there a large number of feeds, but also difficult to classify management, so more suitable for user-defined subscriptions

-The source can effectively manage the quality of content output, do not mix in a large number of impurities

-Users can easily find the feeds they are interested in

-The higher the frequency of user login and publishing, the more suitable for dynamic flow, while the effect of a lot of shrinkage

For the opposite of the dynamic stream, the public area of the content, the forum is the best example in the UGC product. What kind of information distribution form should be used as the sole criterion of "The optimal solution of information acquisition efficiency", and think about how to make users feel better faster rather than donkey the relationship map to create much value for the product.

▎ Waterfall Flow

The originator of the waterfall stream is the Pinterest,pinterest user 97.9% is female. There is a saying is that the foreign girls have a habit of collecting newspaper clippings, Pinterest will this habit transplanted to the network, so rapid detonation popular. That sounds reasonable.

From the angle of interaction analysis, waterfall flow the greatest benefits of two, the first is to improve the "find a good map" efficiency, the second is the Picture List page extremely strong visual appeal. To enjoy these benefits, consider a number of preconditions:

-the lack of specific purpose of browsing behavior to "stroll" "Sweep street" mentality of the main

-No dependencies on complex information indexes

-users to the image as the primary object, waterfall streaming page of the text is only a relatively minor auxiliary information

-higher ratio of vertical graphs

-High average image quality

-The style of the picture tends to resemble (also the reason why Pinterest always take the invitation system)

Compared to the above 6 points, now the swarm is tossing waterfall stream is not the follow?

▎ Medal

Last year to do a complete set of photographic medal system, about seventy or eighty, I afterwards introspection, input-output ratio is low.

The starting point for the medal is two, the first is "collection", to achieve maximum effect, there are three preconditions:

-User loyalty is very high, the feelings of the product is the largest collection of power, comparing the second

-Collection of medal planning, should have a clear and reasonable ladder difficulty, from the challenge to earn a sense of achievement

-Medal planning should be systematic, well-organized, preferably published in advance most of the Atlas, user-friendly retrace

The second starting point is "encourage", Foursquare is rich in this:

-Medal planning is not open, the user hit himself

-Medal acquisition the moment that the user is surprised, "the joy of accident" is the most important

-Control the time rhythm of getting medals, too dense or too sparse will numb

The above two points of departure, can be divided, but the market on the common established products to sell the medal as a means of advertising, the means to push new features; or a new product out of a basket of Huo medals, do something to give a medal, like a full street with a Vietnamese dong. The problem is that if you do not want to repeats, you have to make a careful design of the medal trigger conditions, not only the overall product changes greatly, the development of the medal itself has a lot of costs. Is it worth the moment when the medal system is already on the street? I don't think it's worth it.

Recalling the originator of this system, Foursquare, several reasons for great success are: First, (at the time) novelty unconventional; second, the path of the sign to get the medal is concise and Lightsome, and the main flow is highly unified; third, a fresh "check in" can play a variety of interesting tricks; Medals in the product architecture is very high weight, on the page very prominent. It can even be said that the medal is for the registration of products tailored to achieve optimal cost-effective, moving to other systems complex products will be significantly reduced. Coupled with the followers of the crowd, the surprise gradually paralyzed, "big do" most of the cost of labor, not to push ads for customers, and let products emit a copper odor.

So recently I saw a new product on the medal system, the brow is a wrinkle, the nostrils exhale two air conditioning. But it was a blush to think that I had been through this once last year. Students Ah, I in the 2011-year quarter to do the planning of medals, has been disappointed to blame, after a year, you are why come ...

Product industry, with each passing day, almost every quarter has a new concept of new elements launched. The new elements of success often have their own special background requirements, which require a variety of preconditions. You see people red, did not study through the tight rush to copy, although fashionable for a while, the last often lose underwear.