E-Business: Comparison of Business-to-business and Business-to-consumer sales models

E-commerce in China's more than 10-year period, has been a considerable development, e-commerce applications more and more widely, e-commerce enterprises gradually increased. In the process of applying e-commerce, enterprises have been maturing continuously through the change of concept, the preliminary attempt and the result.

Survey data reports show that for enterprises, in measuring how to choose a good product, how to choose a strong enterprise, the more important is whether the service provider can provide comprehensive and adequate services.

E-commerce industry sales model is currently mainly agent mode, telephone direct sales model, face-to-face direct marketing model. For the development of the whole industry, these three kinds of sales models have their pros and cons, for the overall development of e-commerce industry has made positive contributions, around the electronic commerce of these three models of the discussion and exploration has been continued.

First of all, agents are used in E-commerce industry is the most common and most traditional one of the sales model. This mode, the enterprise through the agent to open the channel quickly, eliminating their own open up the hard work of the territory. In addition, the biggest advantage of this approach is the low cost of personnel management, enterprises do not have to spend a lot of effort on the sales staff.

For example, we are familiar with the 3721, million network is a relatively successful agent companies. However, the disadvantages of this sales model is also more obvious, through the agents of product sales to the brand depends on a large, and needs a considerable market investment. In addition, the biggest drawback of the agent model is to maintain the relationship between enterprises and agents more money, relatively loose relations, this will inevitably lead to the whole team's execution is relatively low, customer service is often imperfect, not timely.

The second model is the telephone direct sales model. Unlike the agent model, such companies usually have their own independent research and development of products, in the sales channel mainly rely on the callcenter, through their own telephone sales staff to complete sales and customer renewals services, such as Baidu company. To be sure, telemarketing sales system has developed to now more mature, this model because the channel is its own establishment, so easy to manage; But from the telephone direct sales model of these years of development process, through telemarketing products generally technical content is relatively low, provide users with the services and products are relatively simple; and the biggest problem is that Chinese people are accustomed to meet and communicate, think meeting can build trust, and in recent years, more and more telephone fraud cases, It also gives users a very defensive view of the telemarketing model.

The last mode, and also the user feedback is a better model is face-to-face direct marketing model. Face-to-face consulting direct sales Model the biggest advantage is to be able to contact with customers, fully understand the needs and problems of users, the corresponding product update speed, provide users with more timely and thoughtful service, profit space is also relatively large. Most Internet product service providers are using this approach at the moment. One of the more scale to Ming million as an example, because it has been adhering to this model, so that the company in just five years time, rapid growth and expansion, become the industry's leading enterprises.

However, this model also exists some drawbacks, because of the need for a large number of consultant-type personnel, the company management cost is very high, the management is relatively difficult, generally small enterprises difficult to operate; How to develop and establish own product system to become face-to-face direct marketing model of the problem, for the moment, E-commerce industry from the transformation of product agents to successfully sell free products are also only one company Ming million.

Nowadays, e-commerce has become an indispensable activity of enterprise development, he has greatly saved the enterprise's cost, improved the business efficiency, promoted the development of enterprises, as an important part of E-commerce, E-commerce sales model plays a vital role in its development, therefore, It is very necessary to adopt a perfect E-commerce sales model. Beneficial to the long-term development of enterprises, from the perspective of the country is conducive to the advancement of SME information process.

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