E-commerce helps manufacturing industry transformation upgrade "cloud computing" application or will fall to the ground

Since entering the 2011, China's macroeconomic atmosphere has suddenly been tense, inflation, electricity shortage, drought and other words are often seen in the newspapers. The rise of raw materials, human costs rise, the development of manufacturing enterprises more and more pressure, the industry's small and medium-sized enterprises in the face of survival pressure, out of the plight of development, to turn the crisis into a machine? ROB, Secretary General of the International Association of Mold and metal plastic industry suppliers, said that China's small and medium-sized manufacturing enterprises in response to the current market situation, We should seriously analyze the law of industrial operation, grasp the future development trend, adjust the marketing strategy, vigorously develop e-commerce, in the industrial transformation and upgrading of the strategic opportunity period, to achieve bigger and stronger grand Blueprint.

E-commerce helps manufacturing industry transform and upgrade

The brutal market situation and competitive situation has put the hardware plastic industry chain related enterprises to the edge of the cliff. In the face of international market pressure, domestic hardware and plastics enterprises to overcome the high raw material prices, increasingly fierce market competition, some of the production capacity of serious surplus and other adverse factors, and actively change the business model, the use of modern network to highlight the "invisible" market, to achieve the physical market, the invisible market simultaneously, Tap the potential of the enterprise, and actively explore the international market, in order to enable enterprises to truly from the plight of the coming out.

With the rapid development of the Internet, E-commerce industry platform model shows a huge magnetic field explosive force. This model links the "producer-supplier-consumer" industry chain closely together, and the entire supply chain is a process from creating value to value and integrating producers and consumers. International Mold Association will be introduced into the electronic commerce mold machinery and metal plastic industry-related industry chain, through e-commerce organizations related to the exchange and cooperation of enterprises, can make the price more transparent, minimize intermediate links, reduce transaction costs at the same time, improve the economic efficiency of enterprises; At the same time, electronic commerce uses the Internet Trade facilitation of the intangible market, the realization of tangible market and invisible market seamless combination, so that the domestic mold machinery, metal plastic industry and the World wide industry technology docking, optimize the configuration of mold machinery, metal plastic industry supply chain and value chain, to help enterprises to complete the industry upgrade, so that more conducive to enterprise upgrading transformation

China today's mechanical plastic metal mold market is very active, plastic hardware products will become a new consumer hotspot and new economic growth point. Plastic hardware industry is China's traditional industry, started earlier, the development is maturing, but also has grown a number of small and medium-sized enterprises with potential. Under the current international competitive environment, the original advantage can not meet the compression cost of modern trade flow, and the demand of maximizing profit. So speeding up the development of electronic commerce becomes the inevitable choice for domestic plastic hardware industry to meet the challenge of economic globalization, grasp the initiative of development and enhance international competitiveness.

International mold and metal Plastic Industry Suppliers Association secretary General Rob pointed out that 21st century E-commerce will become the metal plastic machinery mold industry trade growth of the main power.

Network Marketing infiltration machine tool mould industry

In the digital network era, the network has become a part of everyone's daily life, people are accustomed to use search engines to find the necessary information, access to information, buy products, network as the carrier of network Marketing has become a large number of enterprises overall marketing strategy is an important part. Regardless of product size, amount, also unrelated to product use, relying on internet marketing has become a trend, but also infiltrated into every industry, of course, including machine tool industry.

Enterprise Portal can be regarded as the most popular means of network propaganda, but also the most convenient operation feasible. An information comprehensive enterprise website is the user understands the enterprise and the product the most direct window, in some Subdivision machine tool field, some enterprise's sales personnel does not need to expand the user group to cast a net around. For example, the production of honing machine called Zhejiang trendy honing, with the help of network publicity channels, sales staff waiting at home to customers.

Of course the function of the network is not only that, according to Rob revealed that the mold network, the International Model Association network will launch the latest video business, can let the audience more intuitive feeling of the processing of the charm of products, using instant messaging tools, you can narrow the distance with the user, to provide more convenient and efficient service; So that users can buy products at home, including mobile phone plug-ins in the online software, to achieve the selection of processing parameters and the convenience of calculation and so on. All of these are aimed at branding and expanding sales, although lagging behind other industries, but some machine tool enterprises have begun to sync with the trend.

Although the network shopping is no longer a trendy thing, but in the cold color product-oriented machine tool industry, online shopping malls or e-commerce solutions are only rare. But compared to large-head machine tools, such as measuring instruments, knives and other ancillary products are more likely to contribute to this aspect.

Mount Tevez Cola is full of perfect e-business solutions, provides fast and personalized online services that enable automated transaction and archiving of critical business (e.g. orders, order confirmations, invoicing, and shipping orders); Through Shoponline, we can order the standard products and inquire the price , inventory, delivery time, order status, order, and Invoice records. At the same time, the scheme can also provide 2D, 3D CAD reference drawings and other product technical information, through the relevant link users can get the cutting parameters and blade and the combination of knife body recommendations.

Hexagon in 2011 opened the online Metering mall, to provide customers with high quality, convenient and efficient service, the mall to meet the modern customer fast-paced, personalized, affordable purchase needs, through special products, monthly famous and conventional goods three modules, make up for customers in the conventional channel to buy the shortcomings. In addition to all probes, probe products to achieve the date of delivery, hexagon online metering mall will also focus on customers in the measurement system in the use of some of the personality needs: including various types of advanced training, training manuals, measuring books and other content , special offers will always provide visitors with additional surprises through price concessions and various promotions.

In addition, the application of mobile phone plug-ins is closely follow the trend of the network era, the Mountain Isca Cola full and other tool companies have launched their own applications for mobile phones and tablets of the online application Plug-ins, which allows hand-held computing tools in the processing site anytime, anywhere optimization cutting parameters become possible.

And nowadays, the micro-blog with simple operation and convenient information release becomes the newest trend of the network era. The number of micro-blogging enterprises in the industrial field is gradually increasing, although there is no successful case of microblogging marketing, but I believe that in the near future, the machine tool Enterprise's microblog marketing case will come into being, we wait and see.

Manufacturing-oriented "cloud computing" applications or landing

When the IT world's hot "cloud computing" is getting more and more attention, in the Internet of things, in mass entertainment, and in communications, the advantages of the cloud have turned into real competition, and manufacturers ' bosses have naturally noticed the buzzword, as the "cloud computing" solution pursues low cost, High efficiency is what manufacturing bosses are asking for.

"Cloud computing" is a new service model of software and data. "Cloud computing" in the virtualization, data storage, data management, programming patterns and other aspects of a unique technology, its technical essence is computing, storage, server, application software and other IT hardware and software resources virtualization, the core idea is to be a large number of network-connected computing resources unified management and scheduling, Make up a pool of computing resources to serve users on demand. Users can be obtained at any time, on-demand use, at any time to expand, according to the use of pay.

Siemens PLM Software, an industry automation business unit, launched the latest teamcenter adroit mobile device Application solution in 2011. The application enables users to access all kinds of online product information and Teamcenter software Management services through WiFi or mobile broadband terminals in real time. With this application, organizations can better communicate product data and workflows at any time, place, and environment, further accelerating their decision making during the product lifecycle, and improving the accuracy of their decisions. The new app, which is already available on Apple's Portable digital device ipad, is not really a "cloud computing", but it has emerged as a "cloud computing" application to manufacturing.

According to Rob, Secretary general of the International Mold Association, in the tool management of machine tools, Germany already has the investment machinery industry company to use "cloud computing" to carry on the component management. Cimsource Software company specializes in developing a web-based service solution that simplifies tool management and reduces costs while improving flexibility. This scheme starts with the Maintenance tool part and can be expanded according to the module. The manufacturing process can be used as an on demand tool management service to avoid direct investment in the purchase of software and management, the original necessary software is replaced by the standard tools to manage software maintenance costs to obtain services.

At home, there are many manufacturing enterprises in the face of "cloud computing" eager. But the key point now is that the safety of key data is the concern of bosses in manufacturing firms. On the one hand they want to get "cloud computing" openness and flexibility, on the other hand, can not disclose trade secrets. With the application of CAM software for example, each manufacturing enterprise has relatively confidential data information, especially after two development of CAM software package, which involves the core technology of enterprise accumulation of processing parameters of the essence, such data is obviously not able to open. It is now possible to build and deploy your own private cloud solutions through the enterprise-level local cloud, in the internal establishment of Dynamic Data center, the calculation of data, computing capacity of centralized management, equipment management and scheduling to achieve a flexible resource allocation, high-quality process management, so that more quickly serve customers, this is the power of the cloud. If the "cloud computing" should be used in production and processing, how to ensure the safety of key data and not outflow, how to encrypt and decrypt, is a prerequisite to ensure that the first to be guaranteed, but also must solve the problem.

Rob that the future of CAD/CAM software will be implemented in the traditional platform, mobile platform and the online platform for shared use. may also be in the near future, manufacturing industry cloud landing and practice tend to mature, "cloud computing" in the application of manufacturing enterprises may be a hair-trigger, straight development trend.

In the final analysis, in the manufacturing application of "cloud computing" or to see whether the user is ready, if the user has this demand, the software provider will never miss!