E-commerce is not a synonym for low price

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The internet is gradually changing people's consumption habits, more and more consumers choose online shopping, not only low prices, but also to buy things door-to-door, convenient to stay indoors. According to Baidu related data statistics, at the end of 2012, Chinese search engine users over 500 million, 81% of users in making shopping decisions when choosing the Internet search. And one of the home renovation users daily average search amount of 3.91 million/day. The user buys the way already to change, how does the merchant handle without being eliminated by the market? Is e-commerce really a synonym for low prices?

November 27, sponsored by China Building Decoration Association, China Building Decoration Association housing Decoration and Decoration Committee contractor, Qi Jia Network co-organizer, domestic and foreign first-line brand, such as Xiayuerong Group chairman, Pang cabinet Chairman, Moen President Lu Fangwu more than 300 brands, such as representatives of the company to participate together, " 2013 the second National Building decoration Industry Science and Technology conference and China Housing Decoration Development Forum, held smoothly in Beijing, association, Baidu, Qi Jia Network Joint Assessment, to the brand of Internet marketing, user search data as the basis, the final selection of building materials of the major categories of 27 brands for the 2013 most popular users welcome Brand award, Arrow brand bathroom, big letter cabinets, boss Kitchen electricity, icon flooring, family home, Tata wooden doors and other big-name list.

China operating newspaper Zhang, big letter Cabinet Chairman Pang, Moen President Lu Fangwu, family home Vice President Liu, San-like National Marketing department general manager Wang Xiaoyu, Tata Vice President Li Qingchun, Qi Jia Net coo Gao, seven people's round table dry most, is also a profound interpretation of home decoration e-commerce.

Big Letter Cabinet Chairman Pang said: "The initial stage of the electrical business is cheap to attract users, and this in the entire customer value chain is only a small part of the price is a bottom line, and if we even this value can not create, then we will die." “

Moen President Lu Fangwu said: "E-commerce is the general trend, if the exclusion means that you are in this channel disappear, e-commerce in the change is changing our business, the merchant should give each dealer a certain support, let him have" electric shock "opportunity, who can better service users, who can do, this is a virtuous circle. “

Mr. Wang Xiaoyu, general manager of the National marketing department, said: "The advantage of the Internet is that the price is transparent, users do not have to go to a family to compare, to facilitate the transaction flow, do not have to queue to pay; service standardization, to return a gently click. Whether it is e-commerce or traditional stores, is based on meeting the needs of users for the original intention. “

Family home Vice President Liu said: "The strategy to win the channel for the king, only more channels, access to the user more opportunities, more and more users to the Internet, we have not come to lose users, and the Internet users more complaints channels, so we have to be more careful service"

Tata Vice President Li Qingchun said: "The Internet age is the trend of development, and home industry e-commerce relatively slower than the development, we should be rational treatment, reasonable use." A person will not be decorated a few times a lifetime, but will not always buy wooden doors, how he still choose the brand when they know Tata's brand, the internet is a good way "

Qi Jia Net coo Gao said: "Home decoration industry electric shock There are two kinds, one is similar to the cat, Jingdong, such as the platform of the electricity quotient, there is a similar to the net of this vertical field of electricity quotient." Home decoration due to the particularity of its products, a lot of non-standard products, is regarded as standard products, but also need after-sale installation Services and provide protection. So localization, with the city is the best of this kind of goods "electric shock" way, that is, today we are all talking about the O2O mode, but now said that the mode of more people, we are more confused about the concept, in fact, no matter what mode, only to meet the user needs of the model, is a good model. “

Chinese dream of a lifetime may be a home, and decoration is the ultimate realization of this dream, a home less to live 10 years eight, more than a lifetime, really sloppy, so many big brands have "electric shock", but also passed a signal, home decoration field of E-commerce is not low-cost, quality and guarantee more important.