E-commerce needs more than electrical quotient gene

2011, the electric business district has broken out two shocking news, one is the United States and clothing stopped operating nearly a year of the electric businesses, the second Jingdong Mall to recruit 20,000, which let us see a problem, that is why pure http://www.aliyun.com/zixun/ Aggregation/7578.html "> Electric business Enterprise will be better than the traditional industry of the electricity business?"

Take a concrete look at these 2 news articles.

September 30, 2011, the listed company's U.S. state apparel announcement, decided to stop the electricity business. The United States last year spent more than 60 million founder of E-commerce website "state purchase network." The company explained that E-commerce in such areas as logistics distribution, marketing resources and information systems, such as resource allocation, the need for investment is very large, the early financial risk is not controllable. If continue to engage in electric business, the company's overall operating performance and shareholder interests is difficult to protect.

October 2011, Jingdong Mall to recruit 20,000 employees of the news attracted the industry outcry, the rapid growth of the Beijing-east shocking. Beijing East Main home appliances, 3 C, Department stores, books and food, 2010 sales have been close to tens of billions of dollars, there is a point must be known, Jingdong 2004 years before dabbling in E-commerce.

Why a lot of people who have not done traditional business, or in the traditional industry unknown person, in the electrical business, after the performance of far better than the traditional giants? A very important reason is: compared with the traditional enterprise, the electric business enterprise has its characteristic.

Subdivision, there are several main features:

1. E-commerce is more convenient and quick, more close to consumers than the transmission enterprises.

This is easy to understand, if you want to go to Suning to buy a household appliances, lead to inconvenience and choose the net purchase, from the order to the network to pay, about less than 5 minutes of time, and can be comfortable like credit cards, and then wait for your baby home. Moreover, the unique consumption evaluation mail, will let the buyer feel a lot of sureness.

Electronic Mall of goods, can be free from the space limit of the mass display, the choice of buyers will be more, broken code is rare, compared with the traditional supermarket, which naturally narrowed the distance between buyers and merchants.

2. E-business background management, pay more attention to the details of the efficient resolution of the problem.

As an e-commerce, in the design time, can be refined, and then refined, you can do a lot of practical problems to solve,

The advantages of the electric power is that the theory can be done without inventory, and no physical shop decoration costs. But its difficulty lies in the logistics, is the supply chain management, if wants to enlarge, needs in these aspects big investment.

For traditional enterprises, the first to understand the third party logistics talent, this talent also has to understand the electricity quotient, at the same time also must have the big investment, and these to the electricity merchant's big investment, may also with the original resources existence massive duplication (including the new talented person and the old has the hero's running-in and the competition). These, to a certain extent, there is the difficulty of management.

3. E-commerce provides higher value-added to suppliers by optimizing distribution.

Traditional industry practice is to put goods to sell, is a lot of small businesses of the injury, often squeeze a long time of the purchase price, the electricity business only to the supplier that a certain proportion of the margin can, reduce costs, but also faster delivery.

In the future, the young people will become the main shopping, due to busy work, due to the online cost-effective and accustomed to online shopping way. Therefore, if the enterprises do not pay attention to the electricity business, it will lose this huge potential market.

In summary, because the electricity dealer can provide the higher value-added to the supplier, can expect the sales to soar, therefore the electricity merchant can also put the most goods in the supplier's storehouse to store, thus achieves the virtual stock quantity, occupies the capital quantity to be small. This is where traditional businesses envy.

The author thinks, the electronic commerce Enterprise first must guarantee cannot have any short board. E-commerce is divided into 5 chains: Supply chain, Platform, sales, market, follow-up services. In these 5 chains, cannot have any one Ring error, otherwise the other part is impeccable again, also cannot obtain the consumer's trust. This chain, do a good job of each link is to ensure the foundation of success, to exceed competitors, must be in a certain link has an absolute advantage.

Through the above analysis, do you understand? In other words, for the traditional enterprises and electric enterprises to start a business, to do a good job in E-commerce, light has the power quotient of the gene is far from enough. In order to gain a place in the fierce competition of electric dealers, in addition to the good electric quotient gene, we must find the factors that make use of these genes: orderly, equal and efficient management, and the realization of the value of customers (including suppliers).