E-commerce newcomers appear online shopping market undercurrent surging

All said that the Chinese Internet is entertainment Internet, all said that China's most profitable is to do the game, but with the popularity of the internet and netizens alternate update is not necessarily it. Now in addition to entertainment, E-commerce is also hot, business-to-business, business, Consumer-to-consumer and other models pillars, "group buy" fire over half of China, this is the charm of e-commerce. E-commerce not only for Internet users to provide convenient shopping, but also for more traditional enterprises, electric business enterprises to provide opportunities.

It is the industry's hot, e-commerce field of new people constantly. There is not a new classmate called Le Lekutian.com to join. But for the new man, the future is full of longing and suspense.

At the beginning of China's E-commerce market, there is hope, there is pressure, more is a new environment to try. Facing the challenge of competitors, facing the trust of brand merchants, facing the halo of investment Partners, facing the internet major media "collective attention", le cool days are under pressure to beat it? Or is it flooded with saliva?

Fortunately, there are other ways to choose a cool day, that is, silence is gold. First silently do the product, let the product speak. All words are clouds, and only action is the most power. And newcomers to join, but also to China's e-commerce market has brought some new atmosphere, specifically the following:

1. Eliminate fakes. Eliminate fakes from the source.

Today a friend in the group complained that buy a notebook on the Internet to buy a second-hand, immediately to complain about replacement, who knows to change back is a fake. The author believes that the net buys the person to have eaten more or less the loss of the fakes.

In the "fake rampant and rampant" era, to prevent fakes can only rely on consumer rights, friends and how to complain can only be unhelpful, the store is not afraid of you! But should start from the source, eliminate the origin of the fakes.

Online now popular online shopping mall has business-to-business (Alibaba), the company (Jingdong, Taobao Mall), Consumer-to-consumer (Taobao), Beijing East is their own purchase to sell, Taobao is the recruitment of stores, and the cool days of the online mall model is a B2B2C mode, that is, the recruitment of shops to rent pavements, Then collect the deposit of 15000 yuan merchant, in addition the merchant also needs to bear the system use fee and at least 1% of the integral cost. With Taobao and Jingdong different, le cool day of this model is done, you can eliminate fakes from the source.

2. Ensure the quality. China's consumption and online shopping market is the transition from price priority to quality first, next should be brand priority.

If the former people care about the price of products, now has begun to pursue the quality of products. Like iphone4 Line sold once let the author wonder for a long time, that cell phone in addition to death expensive or dead expensive, it still have what merit? Does it have the same price for one of the same prices as a cottage machine?

The Chinese people who are getting richer will not agree, they are pursuing quality life. So when the price gap is not too big, most Chinese people should be more inclined to choose better quality products than cheaper products. This is a trend of consumption, E-commerce online mall development trend. Taobao Mall, le cool days are competing to attract some brand merchants settled in, such as Ibo watches, Di Shun and some brand clothing and so on, but also in order to ensure the quality of goods.

3, the style of debate. Le cool days, Jingdong, Taobao in the design of different styles.

In the design style, le cool days home more embodies the brand merchants, Jingdong Mall embodies the products, Taobao Mall ... It looks like Taobao style. From this point of view, le cool days, Jingdong, Taobao in style are also their own way out of the line. As to which style is more popular with users, now there is no conclusion, flowers bloom on the netizen is also good, after all, selectivity is more.

4. The brand is settled in. Brand merchants become Incense cakes.

From the home of Le Cool Day can see, already has Ibo, Di Tong, Unicom, Canon and many other brand merchants settled in Le cool days, began on the goods. The reason why these businesses choose Le cool days, at least that the business after the hesitation and evaluation, the end is still optimistic about the new model of B2B2C day. The business of the settled and support will give cool days this new person a lot of confidence, at the same time Taobao Mall and Beijing East also increase a certain sense of crisis. Brand merchants become Incense cakes, who can provide better service and more consumers, who will be able to eventually win the brand business. No one can guarantee that, when the more the mall, after the brand will not be with a mall to sign exclusive agreement.

But in any case as a brand of business, a lot of attention to brand, there is the flow of large electric business platform is obviously a good thing, the rationale of their own without much to say.

5. Payment method. Mainstream payment methods to meet the needs of users.

Taobao mall users tend to pay treasure, and le cool days to support including Alipay and hundred pay and other payment methods. This has been different from the original, more open mentality, is from the market and user penalties. All of these online shopping malls are the most common form of payment, such as hundred Pay, Alipay, China UnionPay, credit cards, bank transfers, postal transfers, and so on, clearly for the cool days to gather popularity greatly help. This is good for users, regardless of the final choice of which online mall, users enjoy the same convenient payment services.

6, logistics and distribution. Insured for valuables.

Then look at Jingdong, Taobao Mall and cool days of logistics and distribution, although everyone can send products to the user home, but each has its own characteristics. Jingdong is door-to-door to the downstairs, customers themselves, but fast; Le cool day with 10 strictly selected courier companies, but also provided free insurance (similar insured) services. May be the user in Jingdong to buy things downstairs to pick up goods, in Taobao buy waiting to be sent to the hand, in the cool days can enjoy insurance claims, the three have their own characteristics, the fastest speed, and cool days of the service more protection.

In fact, hard to do their own logistics companies, and this super large-scale, million shop its platform-type B2B2C is not realistic, or even backwards. The key is to see the late management of the Hard.

7. User source. Online Mall user base.

Taobao Mall's first user base from Taobao, apparently consumer-to-consumer in the lift. This will inevitably confuse, even a mixed bag. But what if you really want to split up? Now the rumors are going to be divided, well, not bad, but step-risk chess. And Le cool day of a big advantage is to have the huge user group of Baidu, do not need doping consumer-to-consumer user flow. This point some of the quality of the business is actually very important. As a result of Baidu's participation in joint ventures, so Baidu users can not register to login directly to the cool days of shopping, this is a good cool day, congenital base on the thick. Baidu adopted a oauth way to authorize, will not leak user privacy, but the future will not rule out more open, so this good also has time limit.

8, user protection. Protect the interests of consumers.

In protecting the interests of consumers, le cool days compared with Taobao mall is the same as different. The same is seven days no reason to return a replacement, authentic warranty, merchandise description and other items, the difference is to provide consumers with insured. Consumers in the interests of the time, Jingdong, Taobao users can complain about shops, cool days users can enjoy insurance claims, in the face of some truculent, "Shop bullying" shop, the latter relatively more secure some bar.

Finish talking about the electronic mall, and finally tell a story. A secondary school in the three-year class two, came to a new classmate. He who has his background, who is indifferent to him, fears that he is more successful than himself. In short, the class because the new people to join and vigilance, and the reason is that everyone is clinging to their own a chassis, crowding out the new, do not seek meritorious, but never.

Or a middle school two years class three, came to a new classmate. Other students are eager to welcome him, some to help him, some to make friends with him, to remove his strangeness. Class warmly welcome new students to join, they are not thinking of themselves, but can quickly as the integration of the students, strive to make the whole class score higher.

The new classmate's name is called "Le Cool Day", and class is like China's e-commerce market. The class three is the backwater E-commerce market, full of hostility and struggle. And the two-year class is an orderly competition, we maintain a consistent goal, to enlarge the entire E-commerce market and their respective benefits. At present, the environment of cool weather seems to be not very good, this is his worry, of course, also to his temper. Le cool days can go how far, can adapt to the new class, but also see your network to buy people, brand business recognition, and e-commerce industry peers do.

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