E-commerce outsourcing Black Swan 10 years experience unhindered

For entrepreneurs, the most beautiful sea is called blue Sea, that is to say, if the world's swans are White Swan, your best choice is to do a black swan. Not long ago, a Shanghai friend proudly told me that he was ready to engage in a new business-e-commerce outsourcing. It sounds beautiful, but does this business depend on the unreliable? How exactly is the detail achieved?

My current main business is the website operation consultation, therefore has the personal feeling to this domain:

How to achieve e-commerce outsourcing business?

E-commerce business consists of online system and offline system, in which the online system includes the operation of the website (planning, construction, operation, promotion, customer service) and electronic payment, the offline business includes design, production, inventory, logistics and after-sale.

If you want to engage in E-commerce outsourcing business, you must understand:

1, you must be an E-commerce expert, can engage in planning, consulting, consultancy business.

2, you must set up the Operation team, can provide including construction station, operation, promotion, customer Service series services.

3, facing the big brand, you also must provide the post-sale, the warehousing, the logistics service integration ability.

4, due to the early products for the business of 3C products, profit margins are lower, then you must form the scale of operation of the business, otherwise can not withstand the "perfect service" the cost of pressure.

In this regard, the workshop-style operation can be outsourced at most a Taobao shop operation, 2-3 years can be a company to operate a Taobao mall business, with sufficient financial strength and professional team to operate independent business. It's not an overnight business, but it really makes a lot of money.

Second, who is the customer of E-commerce hosting business?

People without a consulting experience must think that customers in the service industry are old hats, because the more soil needs learning. In fact, this is a wrong idea! McKinsey's main customers are the world's top 500, the more at the forefront of the more willing to spend money on services. In terms of E-commerce outsourcing business, we need to deeply analyze customer needs:

1, at present, the scale of e-commerce is enough to let any business, "2010 China E-commerce market Data Monitoring Report" shows that in 2010 China's E-commerce market turnover has reached 4.5 trillion, an increase of 22%. Among them, the business-to-business market turnover reached 3.8 trillion, online retail market transaction size reached 513.1 billion yuan.

2. What is the actual situation of big brands facing the tide of electronic commerce? Disney's 1998 integration of its online business with InfoSeek established go.com. Disney closed the site in January 2001 with a loss of 790 million dollars. In China, Li Ning and other brands frequently appear in the field of electricity, but from the data, such activities are only "Try", the sales accounted for under 5%. An electrical brand also appeared in the case of large area complaints caused by the sales of electricity dealers. The reality is: Do not do, can not do!

3, summed up the big brand of the electric business pain, can be summed up as:

• Do not do, nasty death: watching competitors from the electricity market to gain the share of the promotion, eager to get on the horse.

* No one to do, wait to die: The first wish is to find professionals, but Sanking.

• Find people to do, not compatible with death: Electric business professionals and the traditional enterprise system, electrical business and traditional channels of incompatibility problems exposed. It's like an organ transplant is a problem!

• Electrical business success, service is not in place, unjustly: the electrical business for service requirements higher than the traditional industry, sales success does not represent business success, service problems are exposed. The enterprise management suddenly realizes to ask for trouble!

Really understand their own shortcomings are often big brand enterprises, like Disney know how to survive the same, brand enterprises willing to spend money to outsource electric business. For example, domestic Nokia, Motorola, Dopod, Sony Ericsson also selected a professional partner: Beijing Xing Long xinda.

Third, the best business model is not to come out, is the customer asked to come out

Beijing Xing Long Letter Tatsu This case is very typical description: Good mode is to seize the customer's sore spot, and the sore must be the customer told you. As the company's boss, Lei, said: "The word ' operation ', I was probably only heard two years ago, and then know, ' Oh, it turns out I'm doing this thing." "The company initially dabbled in the business by participating in a bid for Motorola's official website in 2002. In the continuous demand of customers, their business from the simple website operations, extended to promote, extended to customer service, extended to after-sale monitoring, extended to logistics, extended to apparel and other industries. See Beijing Xing Long letter Tatsu This case, I just know that the world already had so a black swan, and he has been in a blue sea solo flew for 10 years. Many people are racing to pursue the concept of e-commerce outsourcing, only to find that this model has long existed, and the industry has foresight, it can be said that a company unknowingly used nearly ten years to establish a professional system to operate the business.

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Fact once again confirms my view that good business models come from the needs of customers, from their own uniqueness and focus, the highest level of good mode or even the best. (Wen/Ningjie network zhouning)