E-commerce platform: 1 yuan income to pull 1000 yuan manufacturing growth?

How to describe the value of an E-commerce platform truthfully and shocking to the government organization? As the title of this article, tell the competent officials, E-commerce platform generated by the operating income behind the number of merchandise turnover. This turnover is mainly produced by manufacturing enterprises, of course, can be attributed to GDP growth. If your E-commerce platform operating income of 100 million, and your platform 1 yuan business income brings the average turnover is 1000 yuan, you enough to let the local government for you to open all the green light!

E-commerce is hailed as one of the most valuable services in the information revolution. For a long time, people often use technical framework or traditional financial data to judge the quality of E-commerce platform. However, in the field of Internet marketing, we must consider a more effective and simple evaluation system. Let's look at the following set of basic data:

1, platform Operating income: In the field of E-commerce (in addition to the business enterprise, such as Dangdang, Jingdong Mall model), even in the entire Internet sector, the value of enterprises and production or trade enterprises. The value of Internet enterprise is often the same as the gross margin, so the market of enterprise production value is ridiculed; however, do not ignore this difference, a revenue of only 1 million of the Internet enterprises, the real profit is likely to be equivalent to 50.01 billion traditional industries!

2, platform turnover: platform revenue beyond the platform actually contributed to the transaction, there is no more than the volume of transactions to explain the role of E-commerce platform data, any business first attention is the turnover.

3, a single merchant platform contribution value: Generally for advertising fees or membership fees, its essence is platform customer input.

4. Total transactions of a single merchant: Revenue earned during the payment period.

Based on the above basic data, we can use 2 indicators to evaluate the effectiveness of E-commerce platform:

A, platform input-output ratio: Platform revenue/platform turnover. The meaning of this value is as follows:

• Achieving statistical order of magnitude data makes sense. Evaluation of a just start, there is no PV and IP platform, meaningless.

• The value is related to the industry and is closely related to the profit margins.

This value is the average of the input cost rate of the platform.

• This value must exist in the following range: The industry average profit margin and the maximum profit margin of the platform.

• If the value is higher than the industry average profit margin, it shows that the platform does not bring benefits to customers.

• If the value is below the industry average profit margin of 2 orders of magnitude, we seem to have reason to think that the social benefits of the platform far outweigh the profitability of the platform.

• If the value is above 30% of the profit margin of similar e-commerce platforms, we have reason to believe that the operator of the platform is enforcing tyranny! If it is not a monopoly, users will inevitably lose.

B, the merchant input-output ratio: Platform Customer input/transaction total. This value can be seen as a merchant's e-business capability.

• This value is lower than the platform input/output ratio, indicating that the business skills, products or services exceed the average level of the platform competitor. Conversely, you need to identify problems or find learning opportunities.

The comparison of this numerical value with that of the traditional media or channel will determine the channel choice of the merchant.

The construction of e-commerce platform is based on the choice of industry and mode, under these constraints, a set of indicators listed in this paper is very simple and directly explain the channel value of E-commerce platform, the profitability of platform operators and the social value of platform. Platform operation Strategy is often a game between three values.