E-commerce users are now extending to the second-tier cities under

Talking about the electric business

1. E-commerce users now to the second line of the following cities in the expansion, formerly mainly to one or two lines of cities, now the second-tier below the three or four-tier city of the user order is now obvious.

2. E-commerce can be regarded as the retail business in modern service industry, it grows very quickly, when a business in this industry out of the time, if the rapid growth of the industry can push you fast growth, the early may not be too much attention to some fine things, but if you want to long-term, compared with other companies, You want to be healthier in the future, when you compare yourself with yourself, you also want to be able to do the same when you need to do fine refinement.

3. The vertical electric dealer is difficult at present, is the platform electricity trader not difficult now? At present frankly speaking especially in these two years, two big boosters, one is the capital booster, the second is the user's boosters are a little off, a bit of the volume of the electricity dealers have a suction capacity of users, the vertical electric trader is subject to the development of the cycle and its category, From the user level can not be quite large scale.

4. Vertical electric operators do not have to pursue the main station sales, and the "Go Volume" task on the Beijing-east, cat such a large platform, the main station is used to improve the customer unit price.

5. The vertical electric business should consider only the service core user, lets the order quantity first reduce, raises the old user to buy the stickiness, guarantees the certain cash flow; In this case, consider the cost of compression, and should not wait until the money is not enough to rush to control costs. Future power companies will be more effective in the pursuit of orders.

6. The traditional industry to enter the electricity business will be divided into low price tail goods, the entire network distribution and channel brand three stages. In the beginning is the network as a distribution channel, short-term profits rich, to do a certain brand, is to do the whole network distribution, in all of the big business to open shop distributors, so the cost is easier to control, while the profit is better than the line. Finally, to do the channel brand, this time will require a large investment. Channel brand is not the first to sales, but mainly user management.

7. Traditional industries want to do e-commerce, at least two years or so, or even longer time to do the whole network distribution business. This is because first, the profit is good; second, doing the whole network distribution can really understand the retail and internet people's response to shopping, including pricing, fashion and so on.

Talking about marketing

1. Marketing is the most taboo is one-night stand. Marketing Trader is the most taboo is to want to become famous overnight, through their own great ideas to the next bet, which is not responsible for the company boss.

2. To get a high level of marketing horizontal, and then do the so-called innovation, some people in order to innovate and innovation, the risk is very large, and more than 90% are basically failed, only 10% successful.

3. The fee pattern has changed, the media is also changing, consumer demand is also strange. The changes in the market bring great opportunities and pressures, and marketers need to maintain a high level of alertness like dogs.

4. Let the users of zero shopping in a variety of combinations in the shortest possible time over three single, this is the real sustainable users.

5. Advertising Alliance must be based on the old user, Sem is actually a long tail word, the dilution conversion efficiency is particularly low, many bosses are willing to take the SEM general word cut off, only to retain product words and brand words. Media types from different sources are not the same without considering the absolute value of the order.

6. At this stage, an electric dealer website in the sales, the flow, goods, users to see the Trinity. Front end is more marketing-oriented, flow in the future, how and goods docking, and then sold to different types of users, these three kinds of combination to achieve an electric dealer website to maximize traffic.

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