E-commerce vs fine operation, how do electric traders return to nature?

Electronic Business value and Dell Consulting jointly hosted "E-commerce CEO Salon"

March 26 News A few dare to do entrepreneurial partnership, a few powerful investors common investment, is the electric business industry entrepreneurial story of the basic elements. However, such a storyline is now not able to impress people. Since the second half of 2011, continuous non-profit, strategic deficiencies, inadequate management, high marketing costs, so that the electrical business enterprises have to return to the nature of the business, training, Operation Fine become the consensus of the electric business executives.

E-commerce vs fine Operation

In the 50 's, Japan's Toyota automobile created the "Lean production mode" This "many varieties, large-scale, high-quality, low-cost" business model, so that Japan's automobile industry overtook the United States, "lean manufacturing" is also known as the machine to change the world. By the 90 's, the concept had been introduced into the internet industry, which was "fine operation".

Some people will be refined operations known as "Network Marketing Alchemy", perhaps this is not exaggerated with the smallest input, to achieve the largest output, with a clear competitive advantage, comprehensive, flexible, high-quality services and products to provide customers with satisfactory service, the final implementation of the results of economic efficiency in the Internet era, the significance of network marketing highlighted, Only good operation can guarantee success. Today, the study of customer demand, highlighting effective and targeted solutions, has become a common concept of some internet companies, which is the performance of the Internet fine operation.

For many operators, not only the popularity and the size of users, the various needs of many users of the depth of understanding and differentiated services has become the key to the realization of business value. The analysis of user's deep consumption pattern and purchase potential will explore new business value and realization mode, and create value for customers and enterprises. In addition, fine management is also conducive to enterprise control costs, to improve the competitiveness of the market, conducive to the display of corporate culture ...

In short, if the 2012 electric business upgrade Shuffle is an inevitable trend, and then fine operation, is the key to E-commerce upgrades.

The symbol of fine operation times is to customize and implement the business marketing strategy for customer segmentation. This process is not difficult to determine, but the actual operation will always encounter a lot of shackles, if the refinement of operations to a systematic project, it clearly needs the entire value chain in the ecological environment of the role of the joint participation, but also pay attention to avoid indulging in details, otherwise it is contrary to the original intention of efficiency

How do electric merchants return to nature?

March 23, e-commerce chief reading value website and Dell Consulting jointly hosted the electronic "Business CEO Salon." The Salon event, aimed at "building the competitive power of the electric quotient based on fine operation", was praised by more than 40 guests.

3131 e-Commerce Innovation Alliance chairman, Pegasus sponsor Yang Zhenyu, Dell Consulting managing director Zheng Yukei, Qi Jia Network Vice President Xu Yuncong, Wheat bag operation director, such as Jade Bird, and other Chinese electric business leaders in the salon sharing on the meticulous operation of the practical experience. From the aspects of capital operation, data marketing and strategic transformation, the participants in the field analyzed how the Chinese electric dealers should return to the commercial essence during the adjustment period.

Dell Consulting managing Director Zheng Yukei in e-commerce CEO Sharon put forward at this stage of the successful development of the three key factors: 1 Clearly meet the requirements of the enterprise development strategy and market positioning, 2 to meet the consumer as the core, 3 to form a social media marketing as the core of the Internet marketing strategy.

Adhering to the "transfer of value, content for the King" positioning, the Electronic business value of E-commerce CEO Sharon once again become the power of decision makers of the opinion center.