E-commerce website Most attention is the rate of conversion

Now on the Internet what the most money, we first think of is E-commerce , and E-commerce sites most focus on is the flow conversion rate, of course, the larger the flow will also have a good sales, In fact, E-commerce Web site Profit Formula is: Flow number x flow rate x single flow profit; Through this formula, the single flow of profit often can not be arbitrarily changed, and Web site traffic and traffic conversion rate can be through our own efforts to continuously upgrade! And more people are looking at how to increase the number of Web site traffic, and few methods and the first effective increase in the rate of conversion! But now more and more E-commerce sites are very concerned about the follow-up sales strategy! So what is the follow-up sales strategy ?

In fact, the follow-up sales strategy and our traditional promotion of the number of repeat customers are similar, that is, after the customer first purchase, through a number of strategies to attract users to continue to buy other goods, this way does not require too much user development costs, so the profit margin will be much higher, then how to effectively improve the effectiveness of the follow-up sales strategy?

One: First Trust high cost

The first time customers come to your website to buy products, there will be very hesitant, distrust is often caused by the failure of the main reasons, so how to let users trust you, has become a lot of E-commerce site investment focus, such as Taobao shop will often spend a lot of money to do brush drilling or enhance the credibility, and E-commerce sites often through a large number of advertising, to promote the site to the brand, so that new users can easily generate trust, when building trust and start shopping on your website, at this time you can also through follow-up sales strategy to let them buy more things, such as we often go to the market to buy vegetables, Often only buy a catty, but the vegetable vendors often sell two Jin three kg of vegetables to you, so as to get more profits! This is also true for E-commerce sites! Through follow-up sales, can greatly reduce the first trust cost!

Two: The loss can also be done

There is no such a word in the mall, only wrong to buy, there is no wrong to sell, that the business is always able to make money, but in the E-commerce site, this law is afraid to expire, the first time users buy products, often we still have to make a profit yell, is the next follow-up sales strategy to prepare, when users trust your site after , your subsequent sales strategy will have a multiplier effect, the next repeat customers in the purchase of products, even if the price is slightly higher than other sites, they will be preferred to have trusted the site, natural your profit will come back, so that the first time to sell to new customers, the loss is not terrible, afraid of no repeat customers!

Third: the establishment of customer profiles, often contact

In fact, e-commerce sites can use a lot of supermarket practices, such as the establishment of VIP members, storage of these members in the same database, and at any time to transfer the database and these users to contact and communication, and not be able to purchase products after the user will not ask, and through frequent greetings and contacts can effectively enhance and the user's communication understanding, so that they have a higher trust in your site, and the after-sale communication is the focus of follow-up sales strategy! Now a lot of domain names, space, corporate email vendors often to their own registered users regularly email, say their latest product features , when these users think of what needs to be added, nature will choose to buy on your website, in fact, this is a follow-up sales strategy! And this cost is very small, as long as the transfer database, simple mass can be achieved!

Of course, follow-up sales there are other aspects of the role, the author is based on their own experience and the vast number of friends simply share a moment, in fact, more and more sites are now beginning to focus on the follow-up sales strategy, and not only reflected in E-commerce sites! I hope you can pass the author's introduction, In the future website operation can make more money! Source: http://www.petyoo.com Pet Net original A5 first, reprint please keep.