Absrtact: The domain of email, which has already been divided, is not the traditional email giant Google, Yahoo, Microsoft, but the world famous social networking site Facebook.
Already warlords of the field of e-mail, and then waves, the force is not the traditional email giant Google, Yahoo, Microsoft, but the world's well-known social networking site Facebook.
Facebook recently announced the launch of its Facebook Messages, which integrates e-mail, instant messaging, and text messaging. Facebook accounts for 1/4 of America's page views, according to the latest data from the US analysis agency Hitwise, and no wonder the industry is crying out to the new Facebook business: Wolves are coming. While Facbook messages will not be able to access existing e-mail services in the short term, the future threatens Google's Gmail, Yahoo Mail and Microsoft's live Hotmail.
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Social networking turns social communication platform
Facebook recently announced a new platform strategy code-named "Titan". In fact, the so-called "project Titan" is the internal Facebook project code, the legend of its official name is "Facebook HTC" or "Facebook Email", the outside world is more directly nicknamed "Fmail."
The platform program is to integrate existing social functions into email, instant messaging, SMS and Facebook information elements. In short, Facebook users get @facebook.com email address, on a platform, can send mail, play SNS, mobile phone messages and instant messaging (IM), operation is very simple, only need to click on the name of a friend, choose to send receive way, can communicate with friends.
At present, Fmail has begun to provide a beta experience for specific users, according to the famous American Science and technology blog BGR editors "Taste" said: In the main interface of the service, will list all the contacts and the most recently published message topics, like most SNS site. The difference is that all messages received from a user's contact, including messages, text messages, and instant messaging, can also be listed.
In fact, Fmail is more like an integrated information platform. The "Social networking platform" that Facebook has developed is linked to Google's Gmail, and the industry is pointing out that the Fmail program is Google's Gmail killer. Since many years ago, Google has made a number of improvements to Gmail, including the integration of chat tools Gtalk, readers, and then use Google Buzz to build a social circle for its users, but the results of the Gmail-rooted buzz are not as expected.
e-mail field again waves
Compared to other emerging internet markets, SNS, microblogging, lbs, and so on, after nearly a decade of development and increasing user stickiness, the e-mail business market is in a stable state of intersection, according to data shows that in the United States market, the top four e-mail business is Microsoft's Outlook online, Hotmail , Yahoo Mail, Google Gmail and AOL Mail. Among them, the competition between Gmail and Yahoo Mail is most intense.
Now Facebook is on the line, making the e-mail industry ripple again. Most industry analysts believe that with the continuous improvement of functions, fmail will inevitably have a certain impact on other e-mail service providers. "Initially, Facebook messages had little impact on other e-mail services because it was just a basic email service," said Matt Gain, Gartner analyst. But if Facebook messages is upgraded, the functionality can be comparable to other e-mail services and will have a significant adverse impact on other e-mail services.
According to a Wall Street Journal survey, more than 62% of respondents said they would not use Facebook messages as their primary e-mail service; About 17% per cent said it would be the primary e-mail service; Another 20% said it was uncertain. However, as Facebook was born, no one expected it to be an internet company with 500 million active users around the world, and "the most powerful thing about Facebook is knowing what users need and pushing them to the right information." And its user base is very young, and they are passionate about socializing, as long as some of them use Facebook mail, which poses a major threat to other companies. "Foreign media TechCrunch so analyzed.