E-Reading has become a trend, information technology to promote universal reading

This year, the Prime Minister's report on government work again mentions "advocating universal reading and building a scholarly society". Some people say that reading is a private matter, the government is not too much. How to say this, as a personal habit, perhaps it is a private matter, but it is entirely a matter of civic knowledge and cultural literacy, and then related to the overall level of social civilization, so the government advocates reading for granted.

Our country has always attached importance to the tradition of reading. The Ancients not only regarded reading as a major event in the country, but also as the normal pursuit of social settlement, the so-called "two kinds of people loyal filial son, two things to read and plough." However, the grand aspiration of "reading for all" cannot be realized in the past, the social system and accumulation of wealth cannot provide enough and equal reading opportunities and reading resources for individuals, and it is impossible for the miracle of "the whole nation to read" to appear. No more, the social civilization is free, the wealth accumulates, the people to the reading expectation increases, the whole nation reads the proposal coincides with its time. More importantly, the advancement of information technology, especially the promotion of mobile Internet, provides a powerful support for the reading of the whole nation.

China's Internet Development Center's 35th Internet Development Statistics report shows that by the end of 2014, the total number of Chinese netizens was 649 million, mobile internet users on the scale of 557 million, which accounted for 85.8% of the total number of netizens. Mobile devices such as mobile phones, tablets, etc., are not limited by time and place to provide users with convenient access to the Internet. The report also gives the statistics of users of network literature, China's network literature user size of 294 million, compared to the end of 2013 growth of 19.44 million people, the annual growth rate of 7.1%. The usage rate of Internet literature was 45.3%, which grew by 0.9% compared with the end of 2013. 294 million of people read online literature, which I am afraid is unthinkable in the paper media age, while online reading is not only the reading of literary works, but also the number of readers of other non-network literature content.

Why read on the Internet? The report also provides the following analysis: "With the rapid popularization of smartphones and the rapid development of 3g and 4g networks, netizens can read through mobile devices anytime, anywhere, so that users ' fragmented reading needs are greatly met, which has greatly impacted the traditional reading market." This shows that the "anytime, anywhere" convenience is the main reason. And according to "Dangdang" statistics, "Last year Dangdang ebook download 60 million copies, this year when reading (mobile phone client) Average day reading time has been 50 minutes." "Another important reason is that online reading can effectively reduce the cost of reading, in the world's largest electronic book provider" Amazon, the same book's electronic version is often dozens of times times cheaper than the paper version.

Whether E-books will replace paper books is an unknown issue, but electronic reading is becoming a trend. With the advances in electronics and information technology, coupled with the catalytic of market interests, electronic reading equipment and content delivery will be more user-friendly, and this development will undoubtedly provide the strongest conditions for universal reading.