Each net buys 4 television to have a super TV to watch the TV to win "the Sales King"

Recently, the third party market Research Institute, Yi Kang issued the latest monitoring report. The report shows that this 1-July, the vast majority of China's color TV brand sales and market share accounted for continued to show varying degrees of decline or flat trend. However, unlike the traditional color TV brand market share continues to shrink, music video TV Super TV market accounted for a continuous high-speed expansion, and in July this year, in all color TV brand share, compared with the beginning of the year, the video super TV market accounted for more than 3 times times the expansion, "online + offline" Sales accounted for 7.36%, continue to lead Samsung, Sharp, Sony three oceans brand. At the same time, the TOP1 data show that, this year, the Super TV has also almost included 39-inch, 50-inch, 60-inch, 70-inch total of all the goods, can be called a Grand slam, and even become the cat and Jingdong champion brand. According to the Austrian-dimensional data show that this year, Super TV has firmly occupied the throne of online sales champion, online sales accounted for more than stable in more than 20%, or even more than 30%. In July this year, the Super TV online sales accounted for 27.1%, which means that every 4 TV sets sold online, almost one is a super TV. At this point, the music video TV Super TV Sit "King of Sales" throne. From the whole color TV brand market, music video TV Super TV line under the full channel of sales success, each single product is also constantly selling. The agency predicts that it will continue to grow at more than 100% per cent of the current growth rate, and that by 2016, Super TV sales will likely reach 8 million of previous media estimates, and that the video TV would be the first in the industry. Data: This is the same as the Super TV market for the continuous expansion of the traditional brand of the trend down from the annual cumulative sales analysis, this 1-July, the music video TV Super TV overall maintained a sustained, high-speed growth, from the first quarter of 1.83%, 2.77%, 3.62% soared to 6 July 5.45%, 5.71%. From the total brand sales rankings, the music video TV Super TV brand sales ranking has successfully ranked among the top 6, with the 5th place is very small and the gap is shrinking month by month. (Data source: China Yee Kang Data Monitoring, 2014 1-July annual cumulative sales of all color TV brand share trend, online + offline from July this year, a single month sales share analysis, music and video Super TV performance, in all the brand share of TV, video TV Super TV "online + offline" market share of up to 7.61 %, continue to lead Samsung, Sharp, Sony three oceans brand, compared with the beginning of January, market share accounted for more than three times times expansion, rapid growth. Moreover, from the main television brand share of the monthly sales, traditional TV and super TV shows this development momentum. According to the data of the Yi Kang, including Hisense, TCL, Skyworth, Konka, Changhong, Samsung and other brands market share is in the trend of monthly decline. Tcl, for example, January Tcl's market share of up to 13.8%, in recent months but the basic trend of shrinking, so far only 9.9%'s Share. Insiders believe that the reasons for the decline, mainly in the television industry, "intelligent" development trend has become more and more obvious. In this case, the video TV Super TV will slowly erode the market share of these traditional TV companies. (Data source: China Yee Kang Data Monitoring, 2014 1-July TV main brand share trend of monthly sales, online + offline video Super TV firmly occupy the online sales champion Olympian data shows that this year, Super TV has firmly occupied the throne of online sales champion, online sales accounted for more than 20% stable, Will even reach more than 30%. In July this year, the Super TV online sales accounted for 27.1%, which means that every four TV sets sold online, almost one is a super TV. (Data Source: Austrian-dimensional data monitoring, 2014 2-July video Super TV Online retail volume share) It is understood that the video super TV in the official electric platform "Le View Mall" Each open purchase will create a few minutes sold out of the instantaneous snapped up records, and Le View Mall (shop.letv.com) Also become China's largest intelligent TV vertical platform, China's top ten web sites of manufacturers. It is worth mentioning that, in addition to the official electric platform in music sales, music TV Super TV in the third party platform sales are also very hot, has become the day Cat Mall and Jingdong Mall's champions brand, indicating that music has firmly grasped the electric business channel. Super TV full range products "Grand Slam" long-term monopoly in each size section of the Yi Kang data display, from the list of single product sales, this January-July, the full range of video Super TV products continue to maintain the same length, the same type of television sales champion, almost 39-inch, 50-inch, 60-inch, 70-inch all TOP1 single products. In other words, basically the music video TV launched every single product will become the explosion of the "King of Sales" products. Alone from this July look, le view Super TV two 50-inch product performance exceptionally eye-catching, S50 air and X50 Air respectively accounted for the same size color TV market share of 14.44% and 9.43%, led the same size model sales Crown runner-up, and far more than 3rd to 10th, Hisense, Skyworth, Sony, Konka, Changhong and other brands of the sum of sales. At the same time, video TV Super TV x60s sales more than 13,000 units, accounting for the same size color TV market share of more than 28%, far more than 2-5 color TV brand sales and; Max70 proportion of the same size color TV market sales share of 48.85%. (Data source: China Yee Kang Data monitoring, July 2014 50-inch color TV best-selling model) (Data source: China Yee Kang Data monitoring, July 2014 60-inch color TV best-selling model Finally, it is worth mentioning that, given the good performance of the full channel under the video Super TV line and the continuous selling of each item, there is an institutional forecast to keep the current growth rate of more than 100% per cent increasing, Then, by 2016, the sales of super TV will likely reach 8 million of previous media estimates, and the video TV will SeizoBody industry first. Analysis: Ecological model plays a decisive role in recent days, Jia Yue founder of the unique music based eco-business model will be the first published Forbes "2014 Chinese and American Innovative People" award income. Compared to the old TV giants, le video TV has proved what it calls "Goson" with practical action. What does it look like to achieve such a remarkable achievement? In fact, it is necessary to analyze the whole strategy of the music vision in all directions. The first is the business model of the problem, now the playing game is to get the market through low prices, and then through the back-end charges and advertising costs to make up the loss. What do you say? As we all know, the "platform + content + Terminal + Application" ecosystem has been gradually improved, looking at the layout of the music, there is already a video network, cloud platform, music film, Super TV and intelligent TV operating system LETVUI, smart TV application Market LeTV store and other soldiers, As long as the music view occupies enough market share, these businesses can bring a steady stream of revenue for the music vision, the feasible business model includes the content to pay, the application divides, the advertisement income and so on, very many yuan. The damage to traditional television companies is obvious. As we all know, a brand like Samsung and Tcl has a slightly better sales price of four thousand or five thousand, and like April 9 this year, the X50 Air, the price of hardware sold only 2999 yuan, it is worth mentioning that this product is based on the le4k ecology, and at that time appears to be the world's first 4 nuclear, 4K, h.265 hard to decode Smart TV, less than 3000 of the price of traditional TV companies shouting "Play". In addition, June 10 this year, the video released Super TV products S50 Air and S40 air, hardware prices only 1999 yuan and 999 yuan, directly penetrate the industry bottom line. Why? Because traditional TV companies, in addition to relying on hardware to make money, can hardly find other profit models, since it is "a hammer" trading, its price is certainly not cheap. And for the music, the early loss of a bit does not matter, even if the TV to kill to 0 yuan, the eco-system can ensure that its eventual profit, for music, the long-term money is more important than short-term money. One more, le cp2c mode is also worth affirming, the model adhering to the "tens of thousands of people dissatisfied, tens of millions of people involved in research and development, tens of millions of people to use, millions of people to spread" the concept of real users into the system, the real user open ownership, so that users have their own products, For users to create a continuous appreciation of the ultimate experience of life circle. It can be seen that the real user experience in the first place. Not long ago, le Vision also launched the "Lepar Super partner" program. In the program, Lepar will be a showcase, experience, service platform as one of the integrated service provider, it will help strengthen the music vision online influence, the concept of super television to more than the users of the Internet. It can be seen that music attaches great importance to the needs of users, he is a proactive way to make the product more exquisite, more user-friendly。 This is also the traditional television companies do not have, the traditional television companies, users can only passively accept products, do not have any right to speak. But now, le vision completely changed this mode, so that users can also participate in the production of Super TV, naturally attract more users to pay for it. It should be said that by virtue of their own innovation and subversion, in the television industry out of a different route, which is the root cause of success. From another point of view, we can also think that music has changed the television industry rules of the game, which can not adapt to the rules of the game, will be slowly eliminated.