Ligalang is a 85 "entrepreneur, in Dongguan operating children's Furniture brand, to join the model to carry out business promotion, now opened 20 branches." But when he wanted to join the business on a large scale, he found the problem. I have 200 variety of products. When the customer needs an order, I find that no system can meet my requirements and it is very troublesome to use it. "He had to fill out the paperwork for a long time and then communicate with customers and franchisees by sending faxes." Ligalang Internet search, looking for a convenient order solution, found that easy to order-a cloud-based technology-based network ordering system for small and medium-sized chain enterprises. Orders are the same, but its software to my feeling is very simple, functional and free to choose. "After a few experiences, Ligalang has adopted a solution that offers easy ordering." Easy to order co-founder and CEO Feng Yu in the past as vice president of Kingdee and Friends Network general Manager, he has 7 years of SaaS (software as a service) experience. In the past two years, Feng Yu has a hunch that cloud products combined with mobile internet can subvert this field, because he is constantly encountering the needs of this new group of Ligalang--they venture in traditional industries such as franchise chains, and know that maximizing the use of the Internet can be an advantage in traditional industries, but when it comes to finding fast, simple, practical systems, Most of the existing systems are cumbersome and expensive, and a large number of start-ups can only solve orders by hand, inefficient and error-prone. The traditional offline software is more financial, manufacturing and other internal management system. And most of the chain enterprises in the business dealings with franchisees, distributors, can only use traditional manual, such as telephone, fax way to order Processing, only the development of a certain scale of the company will consider the purchase of expensive ERP software-domestic production of ERP software quotes more than 400,000 yuan. Even if you buy this system, but because it is a traditional software era of products, do all-inclusive, so customers do not use so much demand, also feel the Internet is not easy to interact. "Feng Yu said. The core functions of easy ordering include only commodity order management, dealer management, news notification, report, promotion, but still form a complete order system, customers can choose which function to purchase according to the demand. If it is an OA system, it looks very large and full, but in fact, the lack of internet design and interactive mode, but also do not real-time synchronization. "Some big electric companies, if they are strong in it, will choose to develop the software themselves," he said. But this kind of company is too few, 90% above all cannot develop the software by oneself, at present, there is a big limbo in this aspect. "With the traditional software is not already, a set of" all-inclusive features, easy to order emphasis on simple, fast and free choice, and give the product a strong ductility. Feng Yu has heard of a very large-scale home textile chain enterprises, put tens of millions of dollars on the dealer system, but it is still inconvenient; many of the hundreds of branches of the chain enterprises are still using manual methods of ordering and shipping statistics, which is moreFixed his confidence in easy ordering. Traditional client-era solutions and E-commerce solutions in the Internet age are completely different in price and customer experience. "he said. Easy to order prices according to the chain of enterprises to join the number of stores, each franchisee to pay the cost of 5~9 yuan/month range. A company that has 100 stores, the lowest cost of use is 6000 yuan per year. Uninstall client in product form, easy to order all the data exist in the cloud, franchisee landing on its website, at any time under orders, orders, and mobile devices such as mobile phones and pad easy order on the app to see Order records. With the traditional OA, ERP, etc. first download, then install, the data in the local client is very different. The data that exists on USB drives, hard disks, and computers is difficult to manage. Internet software is all based on cloud technology to deploy, never the concept of the client. "For traditional software providers, it is not easy to combine customer base and sales force into online, low-cost or even free, in the business model of selling expensive software." A new generation of entrepreneurs has a much different way of thinking than tradition. The traditional chain industry in order to achieve a certain degree, will be based on the management of the efficiency of the decision whether to software system; but now, when Ligalang such a crisis-filled entrepreneur strives to explore interactive patterns online and offline, it is more eager for new systems to support new business models. Manufacturing for twenty or thirty years has spawned a set of internal control ERP systems. But now SMEs need the first business-to-business, then ERP, and even many companies have no longer care about ERP, more concerned about the Business-to-business marketing system how to build. "Feng Yu said. He believes that internet companies pay more attention to the collaboration of sales operations, followed by manufacturing and logistics control. As a result, cloud computing software companies have been given the opportunity to subvert traditional software and traditional interactive patterns. Easy to order the team once in the internal PK web design is too soil ", did not expect Ligalang such traditional customers feel very good, very professional." This shows that the traditional industry bosses more emphasis on simplicity, practical. Feng Yu said that the biggest difference between Internet software and traditional software is that the former can be iteratively updated every day, and the latter will not be happy until a version is upgraded once a year. "Easy to order mobile app version, in fact, is also in the user's comments soon after the launch of a new generation of entrepreneurs and service providers to communicate more, at any time to give advice, you have to quickly respond to enrich their products, and this is traditional software vendors can not do." ”
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