Easy to start experience: exquisite and simple sincerity

Absrtact: August 19 Morning News, the joint launch by China Telecom and NetEase Mobile communication tool Easy Letter (YIXIN.IM) is officially released today. Is it possible that this software was given the task of countering the micro-letter when it was online? Let's talk about the background. For

 

August 19 Morning News, by China Telecom and NetEase joint launch of mobile communication tool "easy Letter" (YIXIN.IM) today officially released. This software is given a line to fight the "micro-letter" task, this goal is really possible to achieve it?

Let's talk about the background. In order to operate the application of "easy Letter", China Telecom and NetEase have jointly formed a joint venture company "Zhejiang Wing Letter Technology Co., Ltd.", the chairman of the Zhejiang Telecom, a senior Zhang from NetEase as the general manager of the joint venture company, China Telecom Wing chat business Gao Zhimin as deputy general manager.

However, Sina technology from the Zhejiang Trade and Industry Bureau inquires, there is no registration information of the company, the relevant registration process may not be completed. Registered company set up in Hangzhou, it is obvious that the task of fencing easy letter to the NetEase Hangzhou Research Institute, which Zhang is the general manager of the marketing department of the Institute of NetEase Hangzhou.

Initial experience: Exquisite simplicity

Start Interface

First-hand to give people the impression of good, start the interface with a pure color design, a simple and generous logo bureau, quite a few fresh meaning, with the telecommunications operators to fencing various X-letter interface of rough compared to the easy letter is very exquisite.

Welcome to

FREE Phone message free SMS Voice aid expression map

The starting interface is the promotion of the core function of the easy letter. High-definition Voice, free phone messages, free SMS voice aid, emoticons, and then we will experience.

Registration Login Input mobile phone number receive authentication code

Ishin registration process is very simple, only need to enter the phone number to receive authentication code, not limited to the mobile phone, any operator can register.

Main interface

The main and dialog interfaces are very familiar to you, as it is full of micro-letters, and only a few of the icons are placed in a slightly different position.

Dialog Interface

There are three buttons at the bottom of the dialog interface, voice, more features, and send.

Voice function

First look at the voice function, the official said, easy to use the exclusive noise reduction technology and higher sampling, voice message clearer, but also according to the network environment, intelligent switching voice quality.

Voice Chat

However, Sina technology in the actual test and did not feel the voice quality of how much to improve, even if the sound and micro-letters and other software tips, will not become a good selling point, after all, just voice chat, can understand each other's meaning can, and not used to listen to songs.

left Stack setting

Another important feature "Circle of Friends" and settings can be found under the left stack.

Friend Circle

Friends Circle Even the name can be a micro-letter, it is conceivable that the function is almost nothing special, can send content including text, photo albums and photos three kinds.

Phone Message

Back to the main interface, you can find the letter of the highly recommended feature "phone message." You can send a phone message to any contact in your address book, even if the other person does not have an easy to install letter.

Free Phone

Easy letter will automatically call the other side, the voice message through the phone to the other side of the phone or fixed, the other side can directly reply through the phone, reply to the content will be sent back through easy letter.

This function can be described fully embodies the advantages of telecom operators, to achieve the combination of language calls to the app, for not good at using the app for the elderly, children very practical. However, there will also be a bug, if you want to harass someone, hehe.

Free Message

Next is the easy letter of another core function "Free sms". Users can send free text messages to contacts in the Address book, even if the other person does not install the easy letter. All free text messages, the other side can directly reply to text messages, reply to the content will be communicated to you through the letter.

Free SMS

This function is easy to believe the most attractive selling point, that year's letter can be popular with a little "free SMS." If, in the future, like micro-letter can switch to the Web version, users can send text messages directly from the page, this feature will become a killer application.

Voice assistant

Next is the voice helper function, mainly in the main interface down, you can start the Voice helper. Just say the other person's name and you can start chatting right away. Language technology provider is the cloud known sound company, Sogou mobile phone assistant and music video Super TV voice technology are provided by the company.

Mail Reminder

The message reminder function, when the new mail arrives can see directly, but only supports NetEase mailbox.

Binding Interface

There is no hint on the binding interface, Sina technology to try to enter a QQ email address, the results show that the binding mailbox failed.

Dialog interface

Back to the dialogue interface, the expression function is also worth mentioning.

expression function

Easy Letter offers 7 groups, hundreds of expressions, and all free, this is very kind, in the micro-letter but need 6 dollars a group of OH.

To sum up, easy to break the past telecom operators to churn out the application of the app, from the software is a fresh, simple, exquisite sincerity, although somewhat similar to the micro-letter, overall has its own unique core functions, is a very competitive micro-letter mobile phone communication tools.

However, from another perspective, there are also fatal weaknesses in the letter of ease. China Telecom + NetEase combination is weak and weak joint. On the one hand, China Telecom's mobile phone business in the three major operators in the smallest volume. Telecom applications, whether it is "Love games" or "love music" are not big, overall, there is no success stories.

On the other hand, NetEase in the mobile is also very weak, that is, there is no strong channels of their own, there is no social network as a basis, NetEase's application in addition to hit the money to push up the NetEase news client, there is no successful case, the only worth mentioning the "NetEase Application Center" market share less than 2%.