ebay Lin on the five Points of view on mobile electric business

Absrtact: June 17 News, with the arrival of the trend of mobile, Cross-border electric power companies have also actively boarded the train, whether it is self-employed or platform business, have launched their own mobile applications. All kinds of phenomena indicate that the mobile end is a collar that can not be neglected by the cross-border electric

June 17 News, with the arrival of the mobile trend, Cross-border electric power companies have also actively boarded the train, whether it is self-employed or platform business, have launched their own mobile applications. All kinds of phenomena indicate that the mobile end is an area that can not be neglected by the Cross-border electric business, and mobile commerce has become the new potential of activating the growth of the retail export of cross-border electricity dealers. Recently, ebay's Greater China CEO Lin on the development of Cross-border mobile commerce and future trends to the billion Bang power network talked about his five views.

ebay Greater China CEO Lin

First, mobile app promotion has been different from two or three years ago, the trend is to promote the browser

Lin points out that two or three years ago, mobile app to promote the two main ways: first, the application of market input, app manufacturers will find ways to apply the market to improve their own ratings and rankings; the second is to burn the money, often there will be download this gift of activity. However, after two or three years of development, the current mechanism of diversion has gradually matured, the trend to promote the app has become a promotional browser. In other words, users do not download, but directly to search engines, search engines and then diversion to the browser.

This became the focus of business. An application search optimization ranking on the PC and mobile end is not the same, so the app in the browser to promote a lot of work to do. At the same time, businesses will be guided by social networking sites such as Facebook, Wetchat, WhatApp and social applications.

"The big website app promotion actually is returns to the former diversion quantity way, utilizes the search, the cooperation website, the link website to guide." The advantage is that users who really download apps will be very loyal. Lin talked.

Second, at the mobile end, the platform Chamber of Commerce than the self-employed to do better

Self-employed businessman and peaceful Taiwanese to do mobile electric business, Lin more optimistic about the platform business. He points out that service and experience are important factors supporting the development of mobile shopping, and also the key point for platform and proprietary operators to compete in the end.

"Platform business is to do the service, so the experience will be done well, whether it is mobile or full channel, cross-border or Local." And the self-employed to do mobile end needs a lot of input, difficulty is also relatively large, because its own model is to sell as the center, it is difficult to focus on good service. ”

He told billion power network, flat Taiwanese businessmen do not involve the level of independent sales, can focus on doing services, so in the mobile end exerting force will have more advantages. Platform vendors tend to invest heavily in the entire mobile side of the supporting facilities, but it is difficult for the self-employed to do this, this is the industry to breed Third-party service providers or agents.

Third, cross-border Mobile commerce the most important and hardest is to achieve localization

Lin points out that in cross-border terms, the goal of ebay's mobile side is to localize the user experience, which is the hardest and most critical. First of all, to meet the local consumer habits of the display, followed by a good pre-sale, after-sales service, but also the convenience of mobile payment.

"As a result, the development of mobile commerce across the boundary requires a complete ecosystem." For businesses, from the purchase, picture upload, product description to customer service, shop automation, payment, logistics, the entire industrial chain needs to do, and not just the PC side of the things moved to the end. ”

Cross-border sellers to do a good job on the mobile side, need to be in front of the technical flexibility, mobile interface design and customization services to make more efforts

Advances in mobile technology have blurred the boundaries between online and offline consumption, but consumers still want a consumer experience that is consistent with traditional retail shopping.

In order to meet the consumers ' mobile shopping experience higher requirements and expectations, Lin recommended that the Greater China region sellers pay attention to the front-end technology flexibility to ensure that consumers achieve seamless shopping experience, but also to do a good job of mobile interface design, to improve the sales conversion rate of goods. In addition, in the customization of services also need to work hard to build a customer-centric integrated database, more effective analysis of customers at the mobile end of the consumer behavior, products and services pushed more targeted.

V. Technical and cultural heritage is very important

According to the Billion power network, ebay bought a total of 10 companies last year, basically doing mobile experience, mostly with mobile social and payment related. As Lin says, technology is critical to mobile commerce. Through acquisitions, ebay not only has access to more users and advanced technology, but more importantly, has been able to support the continuous development of the mobile end of the talent.

He also talked about the fact that ebay started out as a social networking site, not a selling site, which decided to be different from other vendors. In relation to social culture, ebay advocates that sellers communicate with buyers, and communicate with each other in an emotional setting. This approach also extends to the mobile end, creating a better user stickiness.