ebay test new product stone woo retailer

Today's mobile watch gives you an introduction to ebay's experiment in the US. This should be a new product for them. Why is it stone? Because it has courted retailers and helped retailers sell more goods, thus deepening the partnership between them online, and on the other hand made a move to buy themselves.

The following content is mainly from foreign media these two days of related reports, by Tencent Science and technology translation.

Product introduction

Ebay later this month launched a new product called "Shoppable windows" (The shopping window). This is a virtual store.

The new display, which ebay plans to launch, is about 9 feet (about 2.7 meters) wide and about 2 feet (about 0.6 meters) tall, and will be installed in the front window of a closed entity store. Shoppers can order the goods by touching the display, and the delivery agent will be delivered to the door within one hours. Shoppers can pay directly to the delivery clerk by PayPal, a mobile payment service developed by ebay.

So we say it's called "Touch Me, Buy Me".

From June 8 to July 7, ebay will launch four "shoppable windows" in the busiest areas of New York. The virtual stores will sell 30 of products from Kate Spade Saturday brand, a fashion retailer Fifth & Pacific has just launched this year.

Significance

This is the latest move by ebay to deepen its partnership with large retailers, who are seeking to connect with more online and mobile shoppers. ebay has attracted large retailers such as Target to enter its online market, while also developing mobile shopping technology for retailers such as Macy's (Macy's).

"Shoppable Windows" virtual store is an extension of ebay's move to a mobile shopping strategy, Steve Jankovic, head of ebay's innovation and Enterprise Group (innovation and New Ventures) said. "This virtual store expands the boundaries of physical stores, allowing physical stores to extend through online technology to any space," he said. William Mackum, chief executive of Fifth & Pacific, said the virtual store would help the company promote Kate Spade Saturday brand without having to open a new physical store, at least at the start.

Welcomed by traditional brand makers and retailers

Fifth & Pacific plans to use the same technology in existing stores in other brands, such as Juicy Couture and Kate Spade New York, he added. "This has allowed us to increase sales in retail outlets," he said. "said Michael Qom. "I have a nickname for this virtual world called the wall, the Mall," (Wall as a Mall). ”

McComb said he was considering using a "shoppable Windows" virtual Shop in a small Juicy couture retail store and would provide about 200 kinds of shoes for consumers to buy. In addition, Fifth & Pacific may also use this virtual store in Kate Spade's New York store to sell products such as home furnishings, bedding, linen fabrics and towels. "If it is in the traditional way, then we will never sell all of these items in a retail store." "said Michael Qom. "Typically, these items require an additional 10,000 square feet (930 square meters) of retail space. But by working with ebay, we only need 2000 square feet (about 185 square meters) of space to do this. ”

Think about whether our domestic electric business giant can also provide this kind of door-to-door service for the offline retail store or brand merchant?