Economic escalation: When small businesses encounter big data

These days, the first quarter of the economic data is being released, behind the steady growth, the Chinese economy is trying to find ways to upgrade innovation and reform. In order to capture the new trend of China's economic upgrading, "news broadcast" launched a series of reports "Upgrade", today broadcast "when small enterprises encountered large data."

Jin Guonan, the owner of a small clothing business, was surprised by the sales in the first quarter, with sales to foreign markets increasing by 70% over a year earlier. But the reporter asked him where the goods were sold, but he confused.

Snow Yu Teng Garment Co., Ltd. General manager Jin Guonan: "We do not know (market) where, anyway, collect money." ”

But in the dozens of-kilometer-old Beijing Zhongguancun, a large data enterprise, project leader Wang Tao's heart is clear.

Journalist: "Which countries are the most sold?" ”

Wang Tao, the head of Beijing billion technology company, said: "Most of the Western-language countries, such as Ecuador, like Spain." ”

A clothing wholesale market small business accounts, Zhongguancun High-tech Enterprises are counted the clear, this is why?

Beijing billion praise Pu commercial platform company CEO B: "We used to a lot of small workshops, (will say) before the shop factory." We can think of our manufacturing as a back-end factory, but this former shop has changed to the Internet-style trading model we have built up using the big data platform. ”

Large data, is now the forefront of the Internet technology in a field, it is the use of computer in the work life of the massive data generated, these data seems to be ordinary and trivial, but through advanced technology to collate their analysis, the original incredible human behavior has become a regular way to follow.

In the large data platform of the world's major regions, the world's more than 800 million netizens, according to their behavior characteristics, are divided into a hundred thousand of groups of interest, there are travel, reading, young women, children's and so on, for the different interests of these people, The large data platform of the great billion is to have the commodity of the small enterprise to carry on the direction sex marketing and trade.

Beijing billion praise Pu commercial platform company CEO B Soil Month: "For example, we want to stand on top of a tall building, we want to sprinkle a piece of beans, but we want to spread the beans to the 18-25-year-old young woman, it can be imagined that the beans fall on our effective population is very low probability, But if we put this group of people together or scatter in a more concentrated place, like the University of the girls dormitory, the probability of spreading to her is very high. ”

In the past, small enterprises to sell goods abroad, through domestic exporters, foreign importers, wholesalers, shopping malls, the final can reach the user's hands, and now through a large data platform can be directly from the factory to the user hands, transaction costs only the past one-tenth.

and large data to small enterprises brought not only the market, there is money, do the online car supplies business Small business owner Yu Yongfu in front of reporters, light mouse from the small micro-finance in Hangzhou, the money lent to the paragraph.

Taobao merchant Yu Yongfu: "In less than a minute time, I lent 200,000 dollars." ”

Without any collateral, so easy to borrow money, Ali small micro-finance not afraid of risk?

"Based on their analysis of the large amount of data on the Internet, we are able to make a certain assessment of their credit ahead of time," said Wang, director of Innovation Group at Ali Micro Financial services. ”

Small businesses in the online accumulation of credit and orders became the basis for loans, Ali small micro-finance can give small enterprises a maximum of 2 million of the loan amount, and with the loan, the interest is calculated by day.

Ministry of Commerce, deputy Director of the Department of E-commerce Nielinghai: "Through the use of large data and other advanced technology, small and medium-sized enterprises in the past, the problem of difficult to open up the market, can be very well resolved, as standing on the shoulders of giants can quickly grow, become our economy new growth point." ”

(Responsible editor: Fumingli)