Edersch: Mobile ad aggregation platform will create higher value

Recently, the leading digital marketing expert Edersch (adsage), released the first mobile internet RTB (Real-time bidding) mode of advertising aggregation platform-Ade aggregation platform (mobisage mediator). The product integrates the mainstream mobile advertising platform at home and abroad, and the advertising function of the unified management, dynamic configuration, advertisers through simple operation can easily achieve the use of a number of advertising platforms. It is understood that the ED polymerization platform through a simple one-stop operation on the Web page, you can through the platform cloud server for advertising display or not, animation effects, such as a variety of information real-time configuration, it will also for developers and advertisers to create higher value. Use the most convenient, configure the most simple use Ed polymerization need to have a mobisage account, can be registered account ac.mobisage.cn, such as already have an account can be directly logged in. Figure an ADE aggregation platform account registration then add the required optimization app, configure ads, download the ED SDK to use. Figure II Platform app add figure three configuration Ads Layout SDK Use most stable, report most detailed Ed polymerization platform for each advertising platform embedded compatibility and stability, ensure that the program embedded advertising is still safe and stable. In addition, it also has a wealth of advertising statistics report, easy to analyze and improve the developer revenue. Developers can choose any application, any platform, free combination view of any time period, and provide a variety of data analysis methods. Figure five Eide aggregation platform provides various report figure six "application history configuration Record" with data report to provide more accurate analysis, configuration according to the most abundant advertising, the most profitable Ed polymerization platform will be aggregated in the industry several well-known advertising platform to ensure that the program display the stability and richness of advertising. At present, RTB (real-time bidding) mode has been quite mature in the U.S. mobile advertising market, from the advertising creative to the effect of the statistics, from the analysis of the audience behavior to the RTB system development and so on ... RTB mode has become the mainstream trend of mobile marketing. This is mainly because RTB can not only improve the overall performance, reduce the waste of media procurement, because of the more directional ability, but also can effectively reduce the cost of CPA, measuring operational efficiency. Ed polymerization platform through the accurate subdivision of the crowd to view the action after the ad, according to user response to make advertising creative adjustment, access to independent users and individual user value. This is the aggregation platform to provide advertising resources, such as time, region, crowd, audience data and prices, advertisers based on demand for advertising resources to purchase, the highest bidder. Figure Eight Ade aggregation platform for advertisers to achieve full coverage for developers, developers can get some of the revenue from the highest bidder advertisers. Because the use of the aggregation of the SDK, so that the app media will be a single platform to cover the full network platform, developers can independently grasp the advertising platform to maximize the amount of revenue to achieve. Figure nine RTB for developers to find the highest bid advertising analysis that China Mobile advertising market is still in the initial stage, aroundA more aggregated, more accurate future will also show several major trends. Among them, RTB mode will take root development in China. By then, the precise launch and effect of the promotion will enable the entire mobile advertising into a positive cycle of development.