Educational power providers just look beautiful.

Note: The starting point of this article is based on shopping platform, such as: Cat, Jing Dong, etc.

After double 11 data analysis, let an industry enter the eyeball of the electric business person, the double is boarded CCTV because of the first, and then is considered to be the beginning of the education electricity quotient to make a debut, however is it true? The author of the article said: "Educational power provider may be a new model of online education, but the truth is so beautiful, ideal is good, but the reality is very bone." Educational electricity business is still a castle in the wind, said to be a model is right, but whether as the Hu network boarded CCTV and become a big electricity business upsurge, it is too early.

Background analysis of educational electricity quotient

The education industry is bound to go through a lot of electricity, now we take a look at the information we know. I look at the current in the days of the cat to open the flagship store education enterprises: New Oriental Online, Hu Network, the public, Huatu, learning and thinking, elite, global and other sales, it is conceivable that sales are rather unsatisfactory, such as the new Oriental online, there are many products, but most of the basic is in zero or a few sales. The educational electricity quotient is pushed up, more because of double 11, is a kind of occasion behavior, perhaps behind also has the role of public relations is unknown, but from the reality, more in a period of pioneering, pay attention to not enough, more made with online platform docking a model, starting point is to increase sales. The starting point is true, but it seems a little neglected, just as we are talking about a person's development problem, we emphasize specialization, and too many people are on the west side of the east, and education looks like this.

The reason behind the behavior is more traditional channels compared with the new channels, because most of the education enterprises are aware of the traditional channels began to go down, it is necessary to use new channels to maintain the enterprise's performance and development. So once you see something you can do, you rush into it, and you probably didn't think too much of it, and when you did it for a while, it was so difficult, it cost a lot, and it ended up being a marginal role. The obvious example is the current online education, New Oriental is early entry, but now the data is not very good-looking, and there are a lot of educational enterprises also enter, but some are now at all in the position of soy sauce, who do not hurt, was boasted how bad, to the final implementation of the time is the action of the Dwarf.

To do well in education, the electrical business must face the following commonplace problems.

First: People

The need for people to do electrical business, the need for electricity business talent, rather than simply saying that the trend, will comment, is the real implementation of the electrical business talent, but we all know that the electrical business talent gap is so large, especially to find a senior executive class of electric businessmen is even more difficult, let alone from now too many of the electric merchant eyes, They are more inclined to the Internet company's electricity quotient, the traditional enterprise too many.

A knowledge of the momentum, know how to operate, understand the formation of the leadership of the team, will be the key to the success of the electrical business, too many examples tell us to call the original enterprise content personnel to lead, the final results are mostly failure.

Second: Architecture

Why many people say that the traditional enterprise is not good to do electricity business, many of the reasons are that the relationship between the enterprise is too complex and the structure is too large, looking at most of the electric company structure is very simple, and easy to standardize, because the electrical business need is a password down to be able to execute immediately, without waiting for too long time. Education companies may know that this is a small possibility, not just for the most traditional channels of education. For example, to do a simple double an activity, the General Electric Business Enterprise is the above command then the following departments division, is a set of layers to carry out, the efficiency is very high, and the traditional enterprises on the approval of this layer will be a lot of time, another outlay of expenditure to discuss perhaps audit, as well as staffing, logistics configuration, product configuration, etc. , the company is not only serving the Corps team, so it is inevitable that the problem of cooperation does not, so the time on the past, and so back, double.

Third: Product

Education to do electricity business, product is a very big problem. Education enterprises have their own library system, as well as training courses, some other product lines, but can put on the internet is very few, like books, now basically by a few books website occupy, oneself do electricity business to sell books too difficult, and another price estimate is also no way to compete with the platform; another course like training Because now there are a number of online training organizations from the Internet to take orders, do not need to pass offline communication, are through an industry site to accumulate users, and then impact and reach a deal, so the education industry can make such a website, estimating the possibility is very small, and for user habits, More is also inclined to the offline training; Other coupons are available for sale, but they are a bit small and cost-effective.

So in the product this characteristic, the education electricity quotient O2O to come into being, from the network marketing evolves, then seeks out a kind of path, but whether feasible also cannot know. In fact, when I write this article, the mind is a little messy, education industry has a lot of net things, and there are more chaotic, people are very vague, such as education O2O (tend to network sales), education, electricity (platform), online education, school and so on, because it seems that they are independent outside, but when the back of the connection, Very different from other industries. The author thinks that it may be the inevitable image, because the education industry is basically the second position, product sales chain and after the market chain, and a lot of enterprises are product production and sales chain above, as to say that training or other concessions are part of another chain, so the education industry to do a more chaotic line of one of the reasons.

Finally, the author of the sentence on the online education observation, now do online education, Baidu do, Taobao do, from their body to do the course of products to see Baidu do not have success, unless it is based on their own product line, and Taobao do not easy products, and Tencent did not do the intention, this has to let the author think, Online education is successful, if it can be Tencent this will certainly do, because it does a lot of success. (Wen/Huang external angle of view of the electric dealer, Exchange qq:892729335)

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