Eight business micro-blogging operations should avoid errors

Running a corporate microblog is like running a newspaper that shows the corporate culture and the working life of the employees inside. Therefore, Micro Bo also have to flesh and blood, so that micro-Bo can look like a living "people", and then appropriate timely export of corporate culture and values, so that fans can also be sought after. This article collects the enterprise micro-blogging operation should avoid eight mistakes, the author hoped that can be helpful to the enterprise blogger.

Error one, personnel arrangement error

First of all, no matter what a micro-blog content, are involved in micro-blog operators, many companies feel as long as a few people can find, but in fact, is wrong.

First of all, it's a matter of people's ability, about the operation of Enterprise Micro-blog, in which to relate to the spread of psychology, text layout, pictures and even multimedia content editing, especially on innovative planning and other aspects of ability, if just to find a, then I think he in addition to plagiarism and replication, The only thing left to do is to send an enterprise notice.

The second is the personality problem, I mentioned the technical level, I believe a lot of people should be able to understand, but, many enterprises will ignore the personal personality problems, think about it, if it is an impulsive person, in the face of the online complaints, when the competition against their own enterprises to belittle time, Is it possible to be angry? If you use Twitter to say something, it's a joke.

The issue of political position of personnel, which many enterprises have ignored, why the emblem of this special emphasis on this point? Because China's network on the current controversy is very fierce, as a corporate microblog operators, he can have his own political stance and views, but he must not be shown on the corporate micro-blog.

Error two, employee authentication error

Here are two things, the first one is the boss or the main person is not certified, many business owners like to say that they do not like publicity, to low-key, but the enterprise is yours, in a spread developed today, you give up means you have to make money with the goal of departure, think about it, if your competitors use micro-blog, The packaging of their own corporate image of good, you and your business losses do not? The minimum prerequisite, you learn Huawei, Ren does not come out, let Yu forward.

The larger the enterprise, is also the need for business leaders to come forward, because the person in charge to show a kind of attitude, especially many people are willing to interact with big business leaders, resulting in psychological superiority, thus, if the big business owners can be in the fans of targeted interaction, can help enterprises save a large number of advertising Look at Lei, Zhou. See Ren Zhiqiang, Pan Shiyi, others sell the house just send a few micro bo.

The other is in turn, the general staff of the enterprise is casually certified. To know a little, certification after all, the relationship between the enterprise and this person, regardless of good or bad, will affect the enterprise, perhaps you will say that this is a personal micro-blog, then a business-related personal micro-blog, do certification Why? A period of time ago, Huawei, a former engineer, because of its identity identified as the Huawei certification identity, How passive is the microblogging given to Huawei?

Error three, error on page setup

This error is actually completely technical level, micro-blog page and corporate image does not conform to, such as corporate logo red, micro-blog page to get a black, and so on, completely forgot the Micro-blog page also need to decorate.

First is the page background picture, must use with the enterprise related. Do not think that all people are only on the phone to see Weibo, a lot of people are using widescreen monitors online.

Next is the page must be in the eye-catching micro-blog to mark the Business Contact information, address and so on.

Again is the Enterprise Micro-blog plug-in to use good, etc. (this follow-up will have a special article analysis).

There are also micro-blog labels, each of the Micro-blog label is a problem to think about.

In short, the enterprise microblogging as a corporate web site, corporate shop at the same level to see, because although the microblog is open, but most users still in the closed circle of discussion. It allows him to see it directly on Weibo, rather than jumping out of the way to open a new link and feel better.

Error Iv. attention Error

A lot of people may have overlooked the mistake of paying attention. The typical thing is that Weibo focuses on groups that have nothing to do with themselves, communicates with unrelated groups, and does not communicate with the groups concerned. That's a joke. such as chicken soup all day, social problems such as Shire, Kai-Fu Lee, and so on, you a business account is necessary to pay attention to it?

If personal attention, it is entirely by their own preferences, understandable. But is it necessary for a company account to focus on a person who has no meaning to the enterprise? So the conclusion is that these are the micro-numbers that your operators own account to focus on, not the corporate account.

With the attention of the people should not pay attention to the contrary, is the attention of the concern, then the enterprise account should be concerned about what kind of people?

First of all, your dealers are concerned that they will

Second, the large microblog in your industry.

Third, some loyal fans who have promoted the sale of your products, about the tuba.

Four, the upstream and downstream industry, business micro-blogs that your target customers like to focus on.

You pay attention to the nature of the micro-blog, because the industry's relationship, there will be a large number of industry people will find and browse to the relevant microblogging, this time there will be a chance to find you. What's more, interacting with these microblogs is likely to generate industry-related micro-blogging proliferation and bring business opportunities to businesses.

Enterprise microblog operators want to have an additional account, this account to pay attention to his personal preferences, including competitors.

Error v. Content form error

This error is also technical. Features in the normal time to send micro-bo, are a large paragraph of text. or irrelevant pictures. The best thing about the Internet is that it's easy to spread multimedia content.

Enterprises in the promotion of their own time, use some pictures, charts, etc., to some long text content, as far as possible in a lively and interesting form to show out. This is not only easy to accept the audience, but also easy to form a forwarding of communication, to bring intangible advertising effects.

In the content should pay attention to a contrary possibility, is some so-called micro-blogging training master told the Enterprise, to sell Meng, the results such as "pro", funny topics such as flying. In my opinion, this is the lack of level of performance.

The expression of intimacy can be used in a variety of vivid forms, such as using infographic (information graph) is gradually developed in recent years, a design expression, also known as Data Viz, its biggest feature is that some cold data and information in rich design language expression, In the message can be clearly conveyed at the same time give people the feeling of heart Yue, the so-called a figure victory thousand words.

There are also such as children's wear, amusement and other enterprises to use animation form effect better.

In short, the use of multimedia format, rather than boring words, can save a large amount of advertising costs.

Error six, the wrong topic

Just said the enterprise micro-bo form, here is the Enterprise Micro-blog on the topic of the error. Many enterprise microblogging operators have to attract fans and forwarding as the first, mistakenly think that the more forwarding the better, so in the topic as much as possible to participate in a number of hot, controversial discussions. Ignore this with enterprise products, services, not blindly attract the more the better, not every enterprise sell condoms. It is not the best channel to indulge in interesting topics and selling Meng, which will lead to a lot of energy waste.

Think about it, you a liquor, pull a bunch of people to see Monkey, how much boring?

Enterprise microblogging must be related to business, social topics are not not to intervene, but unless your business to donate money, or some relief and so on forwarding will cause reaction.

Enterprise Micro-Blog in the content to keep in mind, there is nothing to do. Hui Jian here or what sentence, Enterprise Weibo is not a personal microblog, but not operators want to say what.

Error VII. Interactive error

There are several aspects of an interactive error:

First, never take the initiative to greet others, not to interact with the attention and fans. This will make your fans have a sense of neglect and reduce your heat.

Second, ignore complaints, for netizens about the company's complaints, do not tell the customer service department, or the message will not follow the results. The consequences of this situation is that the feeling of a complaint without fruit netizens, will abuse the Internet, the formation of the spread of the enterprise crisis.

Third, the use of rough language to treat different people, the network of discourse rights dispersed, language expression scale, easy to produce fierce quarrel. This is why the emblem of the sword in front of the wrong one to emphasize the personality problems of micro-blog operators, too impulsive people, is not suitable for micro-blog operators.

Error Viii. forwarding Error

This mistake basically most enterprises will commit, that is to ignore the promotion cost, many enterprises spend money to invest in search engines, to play all kinds of ads, but ignore the forwarding promotion on Weibo. Many enterprises think that as long as there is a micro-blog on the line, which is like a lot of enterprises, think to do a website on the line. Weibo is an interactive community in which the more people are more likely to benefit than the fire.

Corporate Web sites need to be promoted, the same micro-Bo also need to forward the promotion, forwarding there are two, one is free forwarding, one is paid forwarding.

Paid forwarding is easy to understand, that is, companies pay for the micro-blog fans a lot of large, to forward some of the company's information microblogging. But many enterprises to force the so-called effect indicators, resulting in a large number of use of software to operate zombie powder forwarding, looks a lot, but after forwarding no one to see.

Another is blindly so-called close, trying not to spend money to let others forward, and ignore some of the family strategy even if familiar with the person, one or two times forwarding sure no problem, often let people help you forward, others free to help you make money, so everyone will be unhappy. The long run will inevitably lead to poor results. This time to engage in a family offensive, such as regular interaction, especially to help you forward those accounts, the modest gift is necessary, of course, the gift can be a postcard, a bag of candy, or even dinner, product trial.

If a company does not arrange forwarding fees to the microblogging department, I believe the company's microblog is not good.

The above is listed in the enterprise Weibo easy to make the eight mistakes, of course, there are some other mistakes, such as how to integrate the enterprise in the Internet applications.

Summary language, Micro Bo is a good thing, the key to see how you use, a dragon sword, fell on the hands of three-year-old children, there is no meaning, with good, the effect of natural. Next I will continue to open my plans for some micro-letter, micro-Bo marketing cases and insights.