Eking: Business intuition is more important than big data

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion power Network news April 10, according to billion power network to understand, Eking recently participated in Hangzhou Cloud Science and Technology held a meeting said, Without a complete data link, the merchant's business behavior can not be effectively guided. "Business intuition is more important than data analysis in making business decisions," the company said. ”

With the gradual opening of the data Taobao, sellers to the use of large data placed expectations. In this regard, Eking said, merchants should be more objective to look at data analysis. "Sometimes you don't have to get the data analysis up to the height of a cloud, it's just a tool, not to go up to an unreal level of big data." ”

Eking points out that having a complete data link can be instructive to the business behavior of the merchant, otherwise it may be misleading to the merchant.

"Business intuition is worth far more than data because business intuition represents deep insight into people's hearts." "Business intuition is used to set the direction of business development, and data is just a measuring tool that businesses use to find the most recent path," says Eking.

Eking also said that at present many businesses are familiar with competitor's operating data, but this tool will not be effective after the merchant owns the competitive weapon. Merchants should operate according to their own business logic, if the excessive research competitor's operating data, may appear insufficiently focused situation, the business plan is susceptible to the competitor influence.

Eking that business intuition and data are "37 open" in determining strategic direction. "If the data is the most important, the future of the brand will need more mathematicians and servers, but it can't be." Because the core of the brand is differentiated, the brand is beyond the data. ”

Eking, for example, once a homogeneous competitor of the oil of the same level every time the click Rate and turnover of the ad is better than the ad of the olive oil. But a year later, the opponent gradually declined, and Liv's influence increased markedly. Although the data performance is not as good as the opponents, but in the advertising campaign to maintain consistency and consistency of information, so that consumers of the brand's understanding of the increase. And its competitors do not grasp this basic business knowledge, one-sided pursuit of the effect of each marketing campaign. Therefore, it is recommended that sellers "use business logic to guide the application of data analysis."