Electric business boss Open platform scramble for suppliers: Service capability is key

In recent years, the domestic first-line electric dealers in addition to busy playing price war, is busy pushing open platform.

And for the second-line electric business enterprises, or Internet brands, traditional brands, stationed in the major electric power companies open platform, but also become a low-cost marketing of a new way.

In the face of many future platform suppliers, platform vendors in addition to serve their users, how to service suppliers, so that suppliers on the platform to make money is a new subject they face.

Circle User also circle supplier

From each open platform into the law of the merchant can be found, the first to open the platform of the merchants, usually Amoy brand or is net earlier traditional brands. For each open platform, working with these online brands or quasi-web brands is much easier than with brands with no internet marketing experience at all.

In the July 19 Tencent open platform conference, Tencent Electric Company officially announced the launch of QQ online open platform, the first batch will be connected to more than 300 merchants, and plans to introduce more than 1000 in the end of this year with a certain sales scale and have a good service ability of the merchants settled QQ online shopping open platform.

Although Tencent open platform to take the direction of the invitation, but the "China Business newspaper" reporter found: many businesses are Taobao or cat on the platform to grow up big sellers. At the same time, many of these businesses are in Jingdong Mall or on the Amazon open platform for merchants. This kind of "foot on more than a boat" companies tend to understand the network to buy users, familiar with the operation of E-commerce rules, at the same time they are also well versed in the true meaning of the flow of sales. As a result, they are "bored" to open their stores on various platforms.

Domestic business enterprise, Dangdang is the first to try to open the platform of the business, but Dangdang open platform, the network brand has not yet, Taobao on the Amoy brand in the "Out Amoy" (out of Taobao platform to build independent station or open shop on other platforms) is still more hesitant. At the same time, traditional offline brands are still in the observation period of e-commerce channels.

Jingdong Mall's open platform was launched at the end of 2010. Jing Dong Vice President Zhangshouchuan in an interview, said that the open platform can be built with the mainstream business of Beijing and East Complementary, will provide users with more choices, at the same time open platform also has the role of pulling high gross margin.

In fact, whether it is jingdong or when, or Amazon, to start the retail business enterprise open platform, more is to make up their own category of short board. For example, Jingdong's best category is 3 C, home appliances, but if you want to do a fashion category to do a good job, you need to have enough sensitivity to fashion buyers, to the fashion industry has enough understanding, and to do fresh, food category, you need to have this kind of purpose professional supply chain support. On the other hand, these categories through the open platform of the way to operate, not only can enrich their SKU, to meet the needs of users, but also to circumvent their own short board. The latest data show that the open platform sales have accounted for about 10% of the total sales of Jingdong, this data shows that Jingdong mall also in the open platform to taste the sweetness.

Today, Tencent has joined the Battle of the Open platform. Tencent's biggest advantage is the flow advantage, which is undoubtedly a strong attraction to the platform merchants. A Taobao, cat platform to do a very mature clothing brand responsible for telling reporters, as a clothing brand, in a platform sales growth to a certain extent, will encounter growth bottlenecks, it is impossible to maintain the growth of speed, only in more platforms open shop, in order to continuously expand sales performance.

From each open platform into the law of the merchant can be found, the first to open the platform of the merchants, usually Amoy brand or is net earlier traditional brands. For each open platform, working with these online brands or quasi-web brands is much easier than with brands with no internet marketing experience at all.

In addition, the user experience is the most important part of the electric platform, and these have the experience of the brand has been in the long-term network sales exercise, whether in the page or after-sales service, the user experience has sufficient awareness and ability to meet. As a result, the first-line electric dealers in the happy Circle users will be able to use the open platform to circle suppliers.

Supplier service capability is the key to competition

Suppliers don't put eggs in the same basket, but they also put different eggs in different baskets. But the open platform only provides the good service, lets the supplier the cost to be lower, has the money to earn, the supplier can provide the renewal better product to this platform, at the same time has the ability to provide the user with the better service.

Last October, QQ network to buy online trial operation. The earliest settled is the Xun net, the Ke-lan diamond, good buys and so on Tencent invests the enterprise, as well as operates the supermarket brand 1th stores and the Operation cosmetics brand daily net and so on. During the trial operation, these companies and QQ online shopping cooperation mode is: By their exclusive operation QQ Online shopping industry category, such as footwear by a good buy exclusive operation, diamond jewelry class Yuke orchid Diamond exclusive operation.