Electric business companies keen to recruit young people to understand young people

Sichuan Normal University students Huang industry is busy with their own business. He and several friends planned to set up a fresh electricity business platform, he told the Chinese Youth Daily Reporter: "I want to raise enough funds through the public, because the production of fresh electricity business chain is relatively long, involving product preservation and logistics distribution problems, investment costs are very large." "As early as two years ago, just a freshman of the Huang Junye has a test water e-commerce experience." Because the home runs a shoe factory, Huang Junye put the shoes wholesale business done online, opened a shop. In his view, E-commerce is a trend, so actively put in.

The rapid development of electronic commerce makes enterprise's thirst for talents rising. China Electronic Commerce Research Center jointly wins education, through to including Suning easy to buy, Jing Dong, the United States Regiment NET, only then and so on hundreds of electric business enterprise's investigation, recently released "2013 China Electronic Commerce personnel status Investigation report". The report shows that the survey of the electric business enterprises, is the expansion of business scale, the high rate of brain drain, strong demand for talent, recruitment work pressure of enterprises accounted for 41.07%.

China Electronic Commerce Research Center special researcher, WIN Education CEO Tripper said, the next 5 years, China's 3000多万家 SMEs will be half of enterprises to try to develop E-commerce, e-commerce demand for more tightening, E-commerce services in 2013 directly employs more than 2.35 million people. Currently, the number of employed persons indirectly driven by electronic commerce has exceeded 16.8 million.

Electric business companies keen to recruit young people

Jilin University of Finance and Economics Gong Junxian is also doing his own "electric Business dream." "We've been doing this since last year, and we're doing a few business deals that can make tens of thousands of bucks a buck," he said. "This year's senior Gong Junxian has a website called the" Love Orchard ", and another two partners with the university students in the sales of fruit distribution business.

In 2013, Gong Junxian met two small partners as part of a CCTV program on entrepreneurship. "We are more idealistic people, just want to do this thing well." "They think it's a meaningful thing, and if it doesn't make a good profit, it's good to do it as a public-interest venture," Gong Junxian said.

In addition to entrepreneurship in the field of electrical business, many of the university graduates choose to work in the electricity business enterprises. The report shows that at present, the workers have become the mainstream E-commerce enterprises, accounting for more than 50% of the survey enterprises said that the total number of workers in the enterprise 56.38%.

"Now the main consumer of electronic commerce is the younger generation, the young, do enterprises are consumer-oriented, to understand what consumers want to do better products." Young people are the most understanding of young people, therefore, now the entire electric business industry is basically 85 after the young majority. "Dangdang Marketing staff Wang Yanai said, large electric business bosses are more like to recruit young people, because a good electric business enterprise must have a good internet gene, and the younger employees of the enterprise is the inevitable direction of the internet gene."

American Team Network Human Resources staff Duya also told reporters, "Our company's employees are now basically 85, after the new, which is a large part of the group," now most of the students like fresh and exciting, the Internet electricity business these emerging industries have great interest.

The rapid development of the industry and the shortage of talent supply are the most obvious contradictions

The 2013 China Internet Development Report (2014) shows that the rapid development of mobile internet technology and applications in the May 15 has promoted the great potential of mobile commerce market. Mobile internet shopping users reached 144 million, the use of mobile internet purchases from 13.2% to 28.9%. Mobile shopping is becoming the channel of PC-Side shopping supplement. 2013 46.1% of Internet users have had mobile phone shopping behavior.

"The electric business industry is developing too fast, and the strong involvement of mobile internet makes us have an innovation in the concept of product design and marketing promotion." "Wang Yanai said that both understand the technology and operation, but also understand the product design in the entire electrical business industry is too scarce, after all, the electrical business of the intersection of the industry is too wide, at the same time the replacement and fast, so this comprehensive type of talent will always be met and can not be asked.

In the entrepreneurial period of Huang Junye, the electrical business people have their own understanding. "I think there are two main types of people in E-commerce: One is the technology flow, understand the network technology, a product planning flow, understand product planning and e-commerce product design, but do not understand the technology, these two people, like the arts and science, did not achieve a good communication, People who understand technology do not know how to transform technology into better products, and people who know the product do not understand the technical limitations of their products. "Huang Junye introduced, his team is mainly public relations planners, lack of technical talent, he wanted to find a person who understands technology as a partner, but has not been found, now looking for these technicians are not very able to understand the concept of the team, not very good to his entrepreneurial ideas landed.

In the enterprise most urgently needed personnel survey, the electric quotient operator ranks first, accounts for 37.68%, 28.57% of the enterprise urgently needs the technical talented person (for example it engineer, art, etc.), 18.84% of the enterprise urgently needs the comprehensive senior talented person.

According to Tripper analysis, now enterprises in the opening of the territory of the stage of extension, operation, technology, promotion is the most urgent tool of talent. With the development of enterprises in depth, competition intensifies, responsible for the operation of Electrical goods Licensing comprehensive senior talent will become more and more popular. In the direction of the demand of the talents, the senior comprehensive, technical and operational talents are the three major talents ' demand.

Enterprises begin to pay attention to internal tapping

According to a survey by the China Electronic Commerce Research Center, the survey of the electric business enterprises, every month, the recruitment needs accounted for 28.57%. Enterprises in the active recruitment of personnel at the same time, but also pay more attention to staff internal training, tapping potential.

"When new employees start work, they must learn from scratch, even if they have worked experience, because each enterprise's operating process, corporate culture are different, to adapt well to a business, these lessons are essential." Duya said that there was an Ivy League program for new employees within the United States. The new recruits will be promoted and rated according to their performance, then the relevant training according to the level of the staff, mainly by some company predecessors and department heads on business issues focused on the lectures, in addition, Company executives also regularly hold salons for their employees.

"The company's learning mechanism is very important, such a learning mechanism, including the training courses provided by the company, but also includes a mutual learning enterprise culture, the company can provide a lot of knowledge and information, it depends on whether you can pay attention to learn more, at the same time more and some old staff to communicate." "Wang Yanai said, in Dangdang, as long as the strategic compliance with the company's policy, at the specific operational level, the communication between the superior and subordinate is very frequent, young employees of many new ideas can be at any time and department heads to communicate, if the department proved feasible, can immediately expand and implement.

How to improve the current situation of China's e-commerce talent? In Tripper's view, the first thing to improve the enterprise's human resources management system. This includes: perfect training promotion system, provide a competitive salary system, create a good corporate culture, solve the concerns of employees. Secondly, improve the current talent training system. Include: school-Enterprise cooperation, build the application-oriented e-business training system, the development of high-end E-commerce training programs, providing enterprises with mid-level personnel training.