Electric business, mobile app startup, success or failure

Newspaper reporter Sunchiju

Yesterday, the venture services and database platform 36 Krypton + in the Global mobile Internet Conference released the report shows that internet start-ups, which died in the first quarter of this year, have an average lifespan of only 326 days, and E-commerce, mobile apps, and life-consuming programs are the most popular and "death-rate" Internet startup projects.

Electric business, mobile app start-up hottest

Based on the results of 36 Krypton + analysis of 2,100 new projects in the first quarter of this year, 14% of the newly created projects are the highest in electrical business, with mobile apps, live consumption, social networking, and tool-type projects closely followed, and these 5 categories account for more than 60% of all new entrepreneurial projects.

Entrepreneurial "Hot Land" is also a pioneering "dangerous place." In the first quarter, the report found that 60% of its 443 deaths were in the direction of social networking, electrical quotient, tools, consumer spending and mobile apps. From the regional distribution, North Canton, Zhejiang, Sichuan and other places of the Internet entrepreneurship is the most popular, the number of deaths of the project, accounted for more than 80%.

"Sampling and analysis of 443 start-up projects that failed in the first quarter found that the average survival rate for these projects was only 326 days, and that the average number of projects was likely to be lower, given the fact that some of the items had been abandoned by the team before they were formally closed." "The lack of financial support, technology, marketing or sales of short boards is the main reason for these projects to close," the report said.

Investors look at mobile apps

In the Internet business, 13.5% of people are put into mobile app class development. However, the heat of mobile entrepreneurship has not received a enthusiastic response from the capital.

The wife used an Apple phone to capture a wonderful picture of a lovely daughter, but could not be transmitted to her husband's Android phone with Bluetooth. With the micro-letter sent in the past, the picture has been automatically compressed, it is difficult to ensure the original clear quality. After a year of research and development, the Su Yonggui team launched a photo-sharing product called "Mutual Push Show". "Our technology ensures that images can be" lossless "during the rapid sharing process. ”

However, he was depressed, the product launched 2 months, but only ushered in the user volume of about 10,000, can not be profitable for the team. "While we are engaged in mechanical and electrical equipment sales, we use the revenue to subsidize the app's development." Su Yonggui says apps for consumers are too hard to make a profit, and the team plans to use it as a springboard for technical cases when it comes to recruiting corporate customers.

"Users are unwilling to pay for apps and investors are unwilling to pay for start-up apps. "he said. Like Su Yonggui, there are still a lot of entrepreneurs on the road to mobile Internet entrepreneurship, many of whom have made a app, but have not seen the promise of profit for months or even years.

At the National Convention Center, hundreds of mobile application start-ups, a vice president of an investment company, Zheng, holds only two cards exchanged for return. "A few years ago mobile internet just rise that will, investment peers are more interested in mobile app, trade fairs will be with a lot of developers to negotiate." The two years have changed a lot, like this time, in addition to a few mobile game team interest, the general mobile phone app I almost do not consider. "Zheng told reporters that the profit model is not clear, the competition is too white-hot and competition barriers too low, is his investment mobile app's main concern."

"Oligopoly" threatens the survival of entrepreneurs

In addition to the need to solve the capital, talent, market, such as entrepreneurship itself, the report shows that small and medium-sized entrepreneurs are also facing Tencent, Baidu and other major platform-level internet giant "oligopoly" pressure.

"The application of this kind of image processing class like the beauty Mito, or pea pods. Smart phone management tools, no matter how good you do, Baidu and Tencent will soon be able to launch similar products, and also can synthesize these small application features and functions of" complementarity ", which let these" small and beautiful "application how to continue to develop? "At the conference site, an internet entrepreneur was quite helpless to say to reporters.

The report cited, for example, Baidu launched the mobile application of "beauty shot", basically the combination of PA, MO and the United States Mito features and functions, and Tencent launched the application of "reading" and the market in the field of star startups "Zaker" and "extremely read" very similar, these from the big companies similar services competition, Exacerbated the poor entrepreneurial environment.

"If the electric business, social, mobile tools and other fields are already in the Red Sea, the common entrepreneur is difficult to come from behind, so few people involved in the online education, health care, internet finance and other fields may become entrepreneurs next piece can" Pioneer "blue ocean. "The report researchers made such a suggestion to later entrepreneurs.

Qiping, Secretary-General of the Information Research Center of the Chinese Academy of Social Sciences, also told reporters: "The deep integration of mobile interconnection technology and traditional industries such as finance and medical care will become the next competitive highland for the white-hot competition of mobile internet." ”