Electric business giants everywhere, local electric business Small World how to establish

"I World Network business note" With the successful listing of Alibaba, capital market capital more into the Ali Electric business ecosystem, in the absence of major errors and competition with rivals in the process of too much failure, Ali Electric business development is becoming more and more large number of inevitable. Then, in the case of Alibaba, Beijing-east and other electric business giants everywhere, whether the future of electrical business practitioners will be difficult to do, my personal view is negative.

Wen/schy01

On the evening of September 19, 2014, Alibaba successfully listed on the NYSE as a whole, with a market capitalisation of $230 billion trillion, the world's second-largest internet company after Google. With Alibaba's successful listing, the capital market funds more into the Ali Electric business ecosystem, in the absence of major failures and competition with rivals in the process of too much failure, Ali Electric business development is becoming more and more huge. Then, in the case of Alibaba, Beijing-east and other electric business giants everywhere, whether the future of electrical business practitioners will be difficult to do, my personal view is negative, in the author's opinion, the future regional e-commerce will be a good development direction. The author will expound some views on the development of regional e-commerce in this paper.

1. Vertical areas under the "niche" requirements of service customization

In the regional electric business environment, to avoid the development of electric business giants, differentiation is the electrical business practitioners to establish their own market operations should be done, and the fastest and most convenient to achieve this approach is: based on regional attributes, in the vertical area of the user "niche" requirements of the service customization.

In the vertical area of the regional user "niche" demand for service customization, one is to help to do with the current business giants related businesses differentiated, to avoid competition with the Giants related businesses. Second, to help operators understand the local area users of the actual personal needs.

2. Excellent product with regional color

has a very regional color of good products sold to the local area of the electricity business users, the natural advantage is: first, the source is easy to find and organize, and the second is for local users, with regional color products to some extent, can get their approval faster, and then produce related buying behavior.

With regional color of the electrical business products, in the region within the sales of customers, because of its regional color, can reduce the buyer's awareness of the product time, which to a certain extent reduce operating costs, because do not think too much about how in such areas such as design, description and so on to induce customers to perceive the product.

3. Buy platform all links free, stimulate local business

Buy platform in the past, the merchant to be settled on the platform, the platform to take the basic service fees and fees or other forms of fees, and in the regional electric business environment, the author believes that this form should be a major change: from the platform to the platform to provide business related services such as all free.

Buy all the links to the platform for free, to a certain extent, to help stimulate regional businesses actively settled in the local group buying platform, I once and an industry author is also the electric business practitioners chat, Chongqing, a village Yubei portal is to buy all the links of the platform for Free way, Let Chongqing Yubei local merchants settled on the platform to cooperate, merchants in the shop hanging site propaganda, the site to bring some sales to businesses, thus receiving a good effect.

4. Construct the information platform of the electric business service, promote the flow of the regional electric business

In the area outside the one or two-line city, there is still a lack of good enough information platform for the service of the electric business, which leads to the regional electricity business not being able to flow smoothly in the region, and constructing the regional electric business service related information platform, and accumulating the industry resources for the platform side. Second, the regional electric business information flow smoothly, for the platform to bring visibility and influence.

In the regional electric business information flow, the participating users are the key to decide whether this information flow is huge, as the user participates in this information flow more, the more relevant electric quotient on the platform, the area of the electric business users to the relevant information better understand, thus can lay a certain user base.

In Alibaba, Beijing-east and other electric giants after the basic occupation of the one or two-line electric business market, coupled with the current O2O hot background of the promotion, regional E-commerce is bound to usher in a good period of development. Vertical areas of the "niche" requirements of service customization, very local color of good products, the establishment of the relevant information platform for the Electronic Business services, the construction of local electric business information flow, buy platform all links free, stimulate local businesses, so that the region as the basic characteristics of the new form of electricity, or will help to push the regional e-commerce become a new trend of the electric business