Electric business start-up call center to create "alternative" value

"400 call center, is our" Happy chain "in the most important link, this is the beginning of the formal interview, Yue Cool Cake Network (www.iyuecool.com) General manager He Hongbing told us the first sentence. He Hongbing, like many e-commerce entrepreneurs, gives us a first impression of being both humorous and passionate.

The realization of entrepreneurial dream

After leaving Disney Company, out of the insight and grasp of the needs of children, He Hongbing himself created a cool web, China's first creative cake b2chttp://www.aliyun.com/zixun/aggregation/7977.html "> online retailer , the flagship 0-14-Year-old children's market. Unlike other cake vendors online retailers, such as, Yue Cool network will not only combine Chinese-style European cakes with innovation, pay attention to taste the United States at the same time, more advocating in the process to enjoy "happiness."

He Hongbing The service process of cool net, including purchase, production, distribution, enjoy as a "happy chain." He stressed that we are in favor of happiness, so we are more stringent and demanding on service quality and personnel assessment. 400 call center as a communication bridge between the company and customers, is the key to achieve our "happy chain" value.

At present, the call center has been popularized in the electric business. Like many electric dealers, He Hongbing also to a number of company's call center system conducted a rigorous test, the final choice is the days run financing company. At present, the sky-run accommodation based on cloud computing architecture of call center services, has applied nearly thousands of electric business enterprises, will help Yue cool network for sales, service and marketing.

Rapid development Breakthrough

Management and operation are the biggest challenges for the development of the entrepreneur, including the increase of orders, the surge of staff and the establishment of branches. Especially in dealing with a large number of consulting orders, the telephone is the first way for customers to understand the business, therefore, sales customer service attitude supervision, language training, process management and other links, especially important for businesses, call center is very good to solve this problem.

Call center is the key to the realization of the "Happy Chain" value of Yue Cool network. Let the customer enjoy the happiness, guarantee the service quality is the foundation. Through the call Center service, Yue Cool network can clearly see the whole process of communication, for communication supervision, unsatisfactory reasons to find and case training. Intelligent distribution of calls, so that the most suitable people to answer the phone, improve the professionalism of the first contact.

From the date of creation, Yue Cool net attaches great importance to the user's feelings and satisfaction, which is the development of fast-growing electric quotient of common value. Yue Cool network value after the after-sale visit and customer experience. Call center of the missile screen function, can make it quickly grasp the details of the caller, in order to quickly provide customers with the required services, so that customers in the entire link to get the perfect service experience.

Industry insiders pointed out, "effective savings, is for the enterprise disguised as money." In marketing, call center services can through various types of statistical reports to understand customer behavior. At the same time, it can analyze the consultation effect of different media, objectively evaluate the effect of popularization, provide reference for the marketing and management decision of electric business enterprise, and reduce the popularization cost.

At present, Yue Cool Network rapid development, the development of the problems encountered in the process is a lot of e-commerce enterprises are facing problems. Both the call center system and the CRM system play an important role in helping the electric business enterprise to improve the management efficiency and reduce the operating cost, which is the key to the rapid application in the electronic commerce industry.

(Responsible editor: Lu Guang)