Electric Business Times-China Foreign Trade 10 Forum (Wuxi station)

I. Overview of the General Assembly

October 14, in order to pay attention to the development of foreign trade and trends in China's "Electric Business Decade Forum" held in Tin, the forum was hosted by the first domestic overseas marketing solution provider, the participants on "the current situation of China's foreign trade Development and the bottleneck", "China's electrical business in the past decade of review and the development of the next ten years trend "and other topics to explore in-depth.

Sihai CEO Gu Muchen, PayPal China business general manager Zhou Yi, Trustwave Asia director Chen Ye, the Latin American trade Network chairman Mei, Jiangsu Fu Network Chairman Chanking and many other Wuxi enterprise executives and e-commerce experts and scholars participated in the forum, Wuxi Mayor Assistant, City Commerce Bureau Secretary Nu Bin attended the forum and delivered a speech.

Second, guests introduction

Gu Muchen: The CEO of the Sihai merchant boat. MBA from Indiana University, former Palm China sales director and general manager of Google East, with over more than 10 years of experience in managing sales and marketing in multinational companies.

Zhou Yi: PayPal China Business Department general manager graduated from Tongji University, Cranfield and Lyon high business MBA; lead PayPal China has achieved 50 times times business growth within 5 years, cooperating with industry chain partners to take the lead in proposing international E-commerce one-stop service.

Mei: Founder of the Latin American Trade Network, Illinois University of Chicago Business School MBA, lifelong alumni of Harvard Business School, director of the American Ph. D Entrepreneur Association of Silicon Valley; the IT and Internet industry experienced professional managers in market development, investment and operations management across China, North America and Latin America for nearly 20 years.

Third, the Guest speech content

1, Gu Muchen speech theme "Electric Business Times China Foreign Trade 10"

Gu Muchen pointed out that 10 years ago, China's foreign trade and small enterprises in the traditional way of exhibiting to foreign buyers to show their products, 10 years later today, foreign trade enterprises have generally used e-commerce and overseas markets for effective communication. In the 10, China's foreign trade enterprises and the new E-commerce Alliance, will be China to fight for the world's first export power, both electric and foreign trade have been developed by leaps and bounds.

But at the same time, as China's foreign trade has always been "manufacturing" mainly in the "export power" halo behind, Low-cost, low-cost, low profit characteristics are increasingly obvious, "big but not strong" is the current state of China's foreign trade market. In the next 10 years, China's Ministry of Commerce proposed: "The world's first export power to become the world's first export power." In the rapid development of information society, how to turn "Big country" into "strong power" is a common problem faced by foreign trade enterprises and electronic commerce.

After the financial crisis, China's foreign trade encountered a new bottleneck. Due to the pressure of RMB appreciation, the acceleration of raw material price and the uncertainty of trade friction and international economic recovery, the foundation of China's foreign trade growth is not stable. The global financial crisis has also made it suddenly known that large wholesale orders in the export sector have faded away, replacing smaller, more frequent wholesale orders, or smaller buyers, foreign end-users.

Facts have proved that the traditional Chinese foreign trade model has become more and more inappropriate for the new international economic and political environment, and it is urgent to find a new breakthrough. "Chinese companies must return pricing rights overseas," Gu Muchen, noting that Chinese companies have the right to set prices overseas to make a foothold abroad and earn high profits.

According to the "Smile curve" principle, it is not difficult to see, want to regain pricing power, foreign trade enterprises must integrate all aspects of the industrial chain, the high value-added profits of the part of their own hands, especially the two ends of the smile curve: product design and marketing. And this, to China's foreign trade enterprises, to do is very difficult. The bottleneck of China's foreign trade industry is not only to provide a trading platform for the traditional business-to-business model can be solved, the new electric business model will eventually be born.

The new mode of foreign trade should be a comprehensive reform on the basis of the new electric business model. With the economic growth, China's products have excellent quality, therefore, enterprises should pay more attention to the overseas market understanding and marketing of products. The new electric business model advocated by Sihai merchant boat, break the traditional mode of simple to provide trade platform limitations, through the overseas market research, to guide the design of the enterprise to meet the target market demand for products, and according to the Overseas Target Group shopping preferences to build a basic platform, warehousing, logistics, overseas marketing to promote one-stop service, in addition to , as well as 24x7 multilingual customer service. This is the Chinese foreign trade enterprises to provide a full range of butler service. Help enterprises to master all aspects of the industrial chain, for domestic manufacturers to build their own channels, so that the direct face of overseas consumers, helping enterprises regain the pricing power of products, and ultimately earn more profits.

2. Overview of other guests ' speeches

Zhou Lin Lecture theme "The History of World e-commerce"

Zhou Yi points out that the development of the world e-commerce has been more than 40 years since the birth of 1970 e-mail, e-commerce from the original information interaction development to the present information, goods, funds Exchange, the real realization of the business function. From Yahoo's information delivery, Google's search for information, Amazon, ebay's network transactions, PayPal online payments, Facebook, Twitter community interaction, e-commerce elements are constantly expanding and improving. In the past 4 years, the U.S. e-commerce market more than 200 billion U.S. dollars, the entire Western market as high as 646 billion U.S. dollars, PayPal total transaction volume growth rate of more than 50%. The net interest rate for transnational direct selling through E-commerce is 11 times times higher. In the future, more Chinese brands will upgrade their brand and business through international e-commerce.

Mei Speech Theme "New Economic market"

Mei mainly discusses the future model of foreign trade business-to-business and the development of emerging markets, she pointed out that foreign trade business-to-business future will be diversified, diversified and vertical deepening model. Can be summed up as "Information + services", information is the basis for the start, service is the core of development, foreign trade business-to-business service providers will be the foreign trade market