Electric Business Times-China foreign Trade 10 (Hangzhou station)

In line with China's Ministry of Commerce's Foreign trade "ten-year multiplier" program, Sihai Shangzhou will join the national well-known universities, Google, Paypal, Trustwave and other multinational groups, in the national key areas held "electric business era-China foreign trade 10" Business Leaders Summit Forum, and combined with the current situation of enterprise development. Electric Business era-enterprise foreign Trade Decade Planning "series of activities, with people from all walks of life to witness the ten-year development of China's foreign trade, looking forward to the next ten years of vigorous opportunities!"

I. Overview of the General Assembly

September 27, 2010, "electric business era-China foreign trade 10" Business Leaders Summit forum in Hangzhou Grand unveiled! This meeting from the topic of E-commerce in China's foreign trade from the scholars, e-commerce experts, enterprises and other aspects of the development of E-commerce in the 10, to explore the future development trend for foreign trade enterprises to provide guidance. It is reported that the follow-up forum will enter Wuxi, Shenzhen, Guangzhou, Beijing, Shanghai, Ningbo, Wenzhou, Yiwu, Zhenjiang, Changzhou, Nantong and other fields.

"Electric business era-China's foreign trade 10" Hangzhou station guests have the Sihai founder and chairman of the company, Zhou Ning, Sihai CEO Gu Muchen, PayPal China Business Development Department industry director Dan, Google China E-commerce director Li, Epsilon Sales director Xu Xiaoming, Iclick general manager Wu Youping, Netcom Interconnection Chairman Mi Yong, Zhejiang University Economic College International Economic and trade director Gu Guoda Professor, Hangzhou Electronic Commerce Association representative and many other E-commerce scholars and experts.

Second, the participant introduced:

Zhouning: The founder of the Sihai merchant boat. Nanjing University computer Doctor, Ceibs Emba, senior foreign trade E-commerce expert. IT industry practitioners in 12, with MCT, CCNP, CCDP, OCI and other world-renowned it certification lecturer title; 5 years of successful operation of several e-commerce sites, success stories include: Pass4sure, Glassesshop, etc., the book has "Network Marketing-network business success of the Road" and other books.

Gu Guoda: Director of international economic and trade, Economic College of Zhejiang University, member of China World Economic Society, engaged in teaching and research in China's foreign economic and trade, international trade theory Language Policy, World (Japan) economy, industrial economic management and other fields. Recent concerns: 1. World Market International competition, technical barriers and China's foreign trade countermeasures; 2. Foreign trade and export-oriented industries and regional economic development relations; 3. China's modern foreign trade history and other topics.

Dan: PayPal China Business Development Department director. 2007 joined PayPal China, director of Business Development Department and regional manager of East region. In the online payment and Cross-border trade industry has a very rich experience, leading the Chinese enterprises overseas expansion of a number of projects, and strongly promote and advocate China's own brand really out of overseas, improve brand value. Not only to help the domestic traditional brand enterprises (Li Ning, the Chinese, the United States, Patriots, Newman, Tsinghua Tongfang, Horse, Han Wang, etc., have opened the precedent of China's own brand to enter overseas market, but also support the emerging Internet brand (wheat bag, LAN Pavilion International, where the customer prudential goods, etc.) to achieve from domestic trade to the transformation of foreign business.

Third, the content of the speech:

1. The theme of Zhou Ning's speech "electric Business Times China Foreign Trade 10"

He believes that China's foreign trade e-commerce should be born in China's foreign trade development needs, while greatly promoting the growth and development of foreign trade. With the development of E-commerce in China in the past 10 years, he believes that China's foreign trade in different stages of development, E-commerce services have different needs.

From 2000 to 2007, "the era of foreign trade business-to-business", China's foreign trade enterprises focus on production, expand the scale to maintain the advantages of labor, to obtain more orders to become the main needs of enterprises, foreign trade business-to-business model brings together a large number of market supply and demand information for enterprises to provide a platform for foreign enterprises to Reduce the operating costs of domestic enterprises, reduce trade intermediary channels, to meet the needs of enterprises.

From 2008 to 2010, "The Rise of small wholesale and the attempt of the business model", the global economic crisis caused the sharp decline of foreign orders, the original Business-to-business platform effect is increasingly attenuated, the harm of a single sales channel appears gradually. At the same time, the uncertainty of foreign customers increased, peer competition is increasingly simple and homogeneous, simple price war makes the enterprise profit can not be guaranteed. Small wholesale and business model for the enterprise to bring new hope, through their own organization sourcing, the domestic exporter's merchandise unified "website brand", directly to the overseas terminal customers, access to a large number of retail overseas buyers, small batches of many batches of rapid sales, lucrative. Through the B2B2C business chain, more and less circulation links, more efficient.

In the future, China's foreign trade enterprises will gradually from the lowest end of the value chain, to higher profits of the other ends of the development, the pursuit of product differentiation, the formation of brand value, at this time the foreign trade enterprises need the most front-end market information, and sales channels will continue to sink, e-commerce and traditional channels fully integrated to provide integrated services to the "brand" The direction of the overall foreign trade solution will become the future trend.

Sihai Commercial boat is focused on the future trend of e-commerce in foreign trade, to provide enterprises including overseas market analysis, marketing platform construction, marketing, operation support, such as one-stop overseas marketing overall solution.

Zhouning pointed out that to understand the overseas target market is to establish the basis of the brand, Sihai Shangzhou to provide the industry development trend, consumer demand and purchasing habits, competitors, alternative products such as competitive conditions, competitive analysis of products such as comprehensive overseas market information.

Second Sihai commercial ship for enterprises to set up marketing platform, including domain name host, website construction, providing real-time monitoring, international authoritative certification, online payment system Integration Services. and through search engine optimization, Alliance marketing, blogs, word-of-mouth, e-mail marketing, social network marketing and other marketing to help enterprises establish overseas visibility and reputation. Finally Sihai commercial boat to provide customers with 7*24 multi-lingual customer service, overseas warehousing logistics, foreign legal advice and foreign trade e-commerce training and other operational security services, truly achieve all-round integration of the service commitment.

2. Other guest speakers theme

Gu Guoda Speech Theme "The achievements and challenges of the development of China's foreign economic and Trade Decade"

Professor Gu Guoda The development of China's foreign trade environment, China's foreign economic and Trade development results, China's foreign trade and economic development challenges three aspects were analyzed. He pointed out that China's foreign trade in the era of peace and development, economic globalization, opening-up policy and accession to the WTO on the development of China's foreign trade has a far-reaching impact, especially with the deepening of economic globalization, international trade has become the main driving force of world economic growth, international capital flows of unprecedented scale and speed, Transnational corporations become the main characters of economic and trade activities, the production of international processing trade emerged, China's domestic and foreign economic ties strengthened. On the other hand, the impact of the economic crisis has widened.

Professor Gu believes that China's foreign trade has made great achievements in the past 10 years, the rapid growth of foreign trade and the remarkable optimization of trade structure, among which the export of industrial manufactures accounted for 94.6% of the total exports, the trade way more reasonable general trade mode accounted for 44.1% of total exports, processing trade accounted for 48.8%, The market is diversified and the investment tends to be coordinated.

At the same time, China's foreign trade development also faces trade frictions, investment friction, exchange rate friction, settlement friction and many other challenges, with anti-dumping, countervailing, the implementation of safeguard measures, such as trade protection, by intellectual property investigation, safety standards, environmental standards and social responsibility standards and so on to establish a variety of trade barriers, to promote China's threat theory, China's output " The media barrier of deflation has increased the difficulty of China's foreign trade development, and how to deal with these challenges, Professor Gu pointed out that the rapid development of Internet and information technology has promoted the process of global integration, which is an important factor affecting foreign trade. As far as enterprises are concerned, we must keep abreast of the times and adopt appropriate methods to realize the development goals of enterprises in different stages of development. Macro-level, through the Ministry of Commerce, local authorities, trade associations and enterprises to cooperate with each other, four joint efforts to promote China's trade development.

Dan Lecture Theme "World E-commerce development"

Dan points out that e-commerce is a collection of information flow, capital flow and logistics, and the development course of world electronic commerce can be divided into five stages. First stage 1970