Electric Dealer accelerates the layout of digital reading platform

The digital reading market is not only the game of content resources, but also the competition of platform, channel, content and terminal, and has the natural advantage of the electric business platform with huge user resources.

Our correspondent Gu

March 28, Jing Dong released "Famous ebook exclusive Creative program", at the same time, the introduction of the Beijing-East characteristics of the E-book brand Eread series of works, bypassing the publishing house directly with the writer signed to kill into the field of digital reading; Alipay Platform layout Digital reading field; With the dust settled in the internal integration of Tencent, Tencent's "read Guest" and other launches mark the ambition of Tencent's digital reading platform; Suning Tesco last November announced its entry into the E-book market and advanced the digital content strategy for the entire platform. These, let originally because the beginning of the Chinese network founder team away and Lively digital reading market more lively up.

The electric dealer moves frequently

March 28, Jingdong Mall launched the "Famous ebook Creation program", and disclosed the latest E-book business data, data show that Jingdong E-book business currently has a cumulative number of users up to 5 million, the daily average PV million, gross margin reached 35%.

Jingdong Mall Digital publishing business in charge of Zhao Mingyu Introduction, Jingdong Mall this time to launch a famous ebook business plan, hoping to work with writers or publishers, the cooperation between the invitation to the Beijing-east platform for E-book creation, and will work in the Jingdong Mall platform for exclusive sale, which will be a first-line famous works, Through the spread of the Beijing-east platform, covering more reading groups, to cultivate more e-book readers.

At the same time, Jingdong Mall also launched a new book three E-books, the introduction of the Beijing-East E-book brand Eread series of works.

As early as 2011, Amazon launched a short ebook project, the Kindle singles,167 30,000 to 50,000 words, which won over 2 million of sales in 14 months, generating millions of dollars for Amazon. The Beijing-east of the introduction of the famous E-book program in China is still the first, but also caused widespread concern in the industry.

Jingdong said that the current Eread series of products released 3 of the novel Price is 2 yuan, and the future price will not be too high, Beijing East hope that through the "Low-cost quality" strategy to better develop the pay E-book reading market. At the same time, these e-books will only be read and purchased on the Beijing-east platform, and will not publish paper books to attract more users to focus on their e-book business.

In order to work with writers to expand the new market of short E-book marketing, but also to take the first prepaid, and then divide the mechanism and the author share the proceeds, further promote the e-book consumption and the development of China's digital publishing industry.

It is understood that the Beijing-East E-book business has been with the network of excellent rice, tiger sniffing nets and other cooperation. such as the video of the best rice net refined to produce a wonderful text content processing into e-books, the essence of the Tiger olfactory net content by topic classification, for editing, processing. has now cooperated with the Tiger Olfactory network to complete 4 books.

Tencent, which recently completed the integration of its electric-business platform, is also ambitious. Tencent CEO Wu Guangguang has pointed out in the internal mail, Amazon in digital books, music and video business, the use of existing platforms to integrate digital content and terminal business model, in innovation to obtain great value, so Tencent will also actively develop digital business.

Last December 15, Tencent launched its own media products platform-"Everyone", Tencent Grand one-time signed 50 influential authors, including some famous scholars, columnists. By the end of the first quarter of 2013, more than 200 writers and Tencent signed, including Liangwendao, Maguhui, Yue, Xu Zhiyuan and other well-known names of the public.

In addition, last November, Suning easy to buy also launched an E-book project, it is understood that the online e-book is suning easy to buy the first step to promote the digital reading platform. Later, Suning Tesco will launch a full media platform including video and audio-visual.

Anti-Electronic Business giants, Alibaba's Taobao, since 2010 has been on the line digital product sharing platform, exerting power in the field of E-books, and has a number of publishers at home and abroad to reach the publication of authentic electronic books. Taobao has been on the line of digital channels, is currently the country's largest genuine audio-visual and E-book business platform.

But in the field of publishing, Taobao has been out of the state of absence. March 15, the National press and publication Administration official website shows: "(new word [2013]62) about not agree with Zhejiang Taobao Co., Ltd. engaged in Internet Publishing business reply."

A Taobao digital division insiders said that the "communication is a bit of a problem, follow-up will be done." Obviously, Taobao to obtain Internet publishing business qualification is sooner or later, but only a matter of time.

Why Digital Content

The biggest success for the digital platform is Amazon. Digital reading battlefield, not only the game of content resources, but also platform, channel, content and terminals of all aspects of the competition, Amazon's advantage lies in the integration of the entire chain of resources-a wide range of electronic business platform, huge user resources, content resources and excellent hardware and software experience.

According to industry insiders expect that all Amazon's Kindle sales in 2012 will reach 31.7 million units, hardware sales are expected to be 4.28 billion U.S. dollars, content sales are expected to reach 5.1 billion U.S. dollars, accounting for more than Amazon's total revenue.

Amazon's innovative model also allows many of the domestic internet companies to see digital books, digital music and other cultural content industry market opportunities, Alibaba, Tencent, Beijing East and Suning in the latest organizational structure adjustment in the establishment of relevant content departments.

Who can win in the enclosure war, is still an unknown, but Taobao, Tencent's strength can not be underestimated.

Although the March 15 national press and publication Administration's official website showed that Taobao's application for Internet publishing business license did not pass, but Taobao access to this license is only a matter of technical communication.

Digital Products This battle, for Alibaba is crucial, Ali will not give up lightly.

From the perspective of the industry as a whole, there are three rich ores in the Internet business-social media, electric dealers, digital products (including online games, e-books, etc.), in these areas, the distribution of various practitioners.

China's internet industry after decades of great development, has already formed their respective areas of the Giants, although each of them have to rob each other a cup of the ambition, but it turns out that we can not invade each other's field. And now digital products, video industry pattern has been set, online competition is fierce, now can compete for e-books.

Taobao's advantages specifically, in the entire Chinese internet Taobao is a flow of depression, at the same time, e-books than the video industry to free of the mainstream industry pattern, e-book mainstream models are in the main line to pay to read, as long as the main line does not change, Taobao enjoy a broad future, because playing Taobao are paid.

Taobao resources continue to tilt, this tilt is enough to make Taobao in the peer competition, with the capital, flow and channel advantages.

"With the advent of the era of reading fragmentation, electronic media books have become increasingly popular." From the current trend, the role of the E-book industry stage or will become an E-commerce giant. "China E-commerce Research Center analyst Pangminli said.

But the Analysys analyst Sun Pelin that the ebook content platform as a business of the consumer, from the market development, the short-term still belongs to the stage of high investment low return, this to the operator of the ebook content platform has certain requirements.

The market is not yet profitable. Pangminli that the habit of reading E-books also requires a period of incubation. The future of electronic books is the trend, the current number of major electricity companies online e-books, ahead of the layout is to prepare for the future.