Electric dealer enters three or four-line city or is snubbed

"Years ago my mother in a brand shop next to buy a down jacket, more than 1000 yuan." If I had been there, I would have seen the brand, and I would have bought it on the internet and saved a few two hundred or three hundred bucks. "During the Spring Festival, Su Ying, who came back from Shanghai for the New Year, told the Chinese Enterprise newspaper that he was accustomed to shopping in Shanghai, and returned home without buying anything."

Starting in 2012, the inextricably in the one or two-line city have put forward the slogan of entering the three or four-line city, and Alibaba is directly to the three or four-line city as a sprint 10 trillion sales of the core. However, the reporter of the Spring Festival in Henan province Shangshui County survey found that consumers still feel more unfamiliar, most people still tend to choose physical stores.

Children purchasing behind

Unlike Su Ying, Zhang, who studies in the field, says, "There's a lot of shopping on the Shangshui side", relatives and friends inside the net to buy a lot of, but more is like her young people, "generally in Taobao buy some clothes, quality can also, very cheap", "Jingdong Mall, Suning easy to buy are computer mobile phones, big appliances, buy not much."

Reporters found that Su Ying, Zhang, etc. in the field of urban reading or work back to the young people, but also become a generation of parents purchasing. At first they bought some clothes for their parents online to bring back, then the parents took the initiative to choose good clothes for them to buy. "No way, they will not use the net silver, can choose clothes on the internet is good." ”

Electric business Observer, Branch Tong Core City Marketing director Liu Hongxian analysis that, with the three or four-line city and even the rural areas of rapid economic development, the basis for the development of electricity business, such as network, logistics is increasingly mature, how to seize the people in these areas, will have a pivotal role in the future of electric business.

It is reported that in Alibaba last year 1 trillion yuan turnover share, one or two line cities of the same period of growth less than 40%, three or four line below the growth rate reached 60%. Recently, Suning easy to purchase revealed that during the Spring Festival, the three or four-line city only home appliances, 3C category orders on the chain before the January growth of more than 200%, far greater than the one or two-line city sales growth.

In order to hit the 10 trillion yuan target, Alibaba Group chief strategy officer Zeng pointed out that the key to boosting sales is domestic demand, the next three or four-line cities will be the core of driving domestic demand. Suning also put forward the goal of speeding up the three or four-line urban channel sinking on the basis of not relaxing the one or two-line city.

Express also count to force

"Distribution can also, generally are sent to the door of family homes, if not at home, Express will make an appointment with you to send another day, or you can go directly to their stores to fetch." Is the road time is too long, generally more than three or four days, like Beijing, these first-line cities can reach the next day, even the day reached. "Zhang said.

Although Zhang Express too slow to be dissatisfied with the situation, not surprisingly, compared to the same is Shangshui County's online shopping user Zhang Ying, she has been very lucky.

According to Zhang Ying, last year she bought a refrigerator in a mall, the next single show can be sent to the county, the result of the goods to the City Express call let oneself go to fetch, but also spent half a day and nearly 50 yuan of tolls, and family together to the refrigerator from the city to the home, "dozen then never in the Internet to buy things."

As Tencent CEO Wu Guangguang recently, "The future logistics infrastructure is a very important part of the electricity business." 2013 Tencent's most important job is to carry out logistics construction. "Tencent is also exploring the open logistics system, and strive to help the platform business with" four-pass-one-up "price to achieve the next day experience.

A person familiar with the express business said that most of China's express companies can cover the county level, such as the Tong has covered 90% of the country's county, which is the use of Third-party logistics to develop into the three or four-line city to solve the distribution problem. But only to the county level, and the following towns, villages are usually unable to reach.

As the catch-up of Alibaba, Suningyun Business department head Taokinghai also told the "China Enterprise newspaper" reporter, Su ning in the three or four line of the city's channel sinking work has been orderly, logistics to do where the electricity business to do where, Suning Tesco will quickly realize more than 300 cities nationwide and more than 2000 municipal distribution services.

Too big to buy

However, in the Shangshui County consumer net buys gradually to increase, express delivery can also be the case, the reporter noted that the electric business big Guy wants to open up a world in the three or four-line city there is another more serious problem, quite a number of netizens have not the habit of online shopping, or for online shopping there is a cautious attitude.

"Buy are some small things, the most clothes, the other is hand-bag, cosmetics, are dozens of yuan, up to hundreds of dollars of things." Zhang told the Chinese Enterprise newspaper reporter, big, expensive things home people are afraid to buy, the first is to worry about buying fakes, second-hand.

Su Ying also added that the home has just finished decoration, but there is nothing on the Internet to buy, "the goods are not suitable for the return of the goods trouble, and the problem is not like shop to buy the after-sales service convenient." "For example, buy a bed, with two days of quality problems, can not go back again." ”

According to the reporter understand, even in the one or two-line urban network shopping more mature place, these problems also exist. For example, many electrical companies in the return on Exchange although there is similar to "seven days unconditional returns" practice, but the cost of freight to the user himself to bear, to a certain extent, hinder the user to return the freedom of exchange; On the other hand, many of the goods sold by the manufacturers lack of authorization or recognition Resulting in users can not enjoy the same line under the customer service.

Xinhua research Director of the Lan Jianxia that three or four line of the consumer electric business is still in the incubation stage, the competition between the electric quotient is a minor, how to overcome the problems of the development of the electric business, common in the three or four-line city consumers to establish a good image, common expansion of this emerging market, is the electric business big guy's immediate.